Ecommerce Specialist
hace 18 horas
Austin
Company Description elitefts is a strength training equipment and educational resource company headquartered in London, Ohio. Founded in 1998, the company has established itself as a recognized provider of high-quality strength training equipment, powerlifting gear, fitness accessories, and educational resources for athletes, coaches, gym owners, and fitness enthusiasts. With a strong commitment to its guiding principles of Live, Learn, and Pass On, elitefts combines innovative fitness products with educational content designed to help individuals improve their strength, performance, and overall training experience. Through its online retail platform, elitefts offers a comprehensive selection of strength training equipment, specialty bars, racks, benches, resistance bands, apparel, and accessories. The company continues to support the strength training community by providing reliable products, expert guidance, and customer-focused service. Position Overview elitefts is seeking a highly organized, analytical, and detail-oriented E-Commerce Specialist to support its digital retail operations in a full-time, fully remote capacity. The E-Commerce Specialist will be responsible for managing and optimizing online product listings, maintaining website content, supporting digital merchandising initiatives, monitoring online sales performance, and coordinating e-commerce activities to improve customer experience and operational efficiency. The successful candidate will collaborate with marketing, sales, inventory, logistics, and customer service teams to ensure accurate product information, seamless online transactions, and effective execution of promotional campaigns. This position requires strong technical proficiency, excellent communication skills, attention to detail, and the ability to manage multiple priorities independently in a remote work environment. Key Responsibilities E-Commerce Website Management • Manage and maintain product listings, descriptions, pricing, images, specifications, and category information across the company's online store., • Ensure product information is accurate, consistent, and optimized for search visibility and customer engagement., • Monitor website functionality, product availability, and overall shopping experience., • Coordinate website content updates, promotional banners, landing pages, and product launches., • Identify and report website errors, broken links, checkout issues, and other technical concerns., • Collaborate with technical teams to improve website navigation, usability, and online shopping functionality., • Support ongoing website optimization initiatives to improve conversion rates and customer satisfaction. Product Catalog & Digital Merchandising • Create, update, and organize digital product catalogs for strength training equipment, accessories, apparel, and related merchandise., • Maintain accurate product attributes, variations, specifications, pricing, and inventory information., • Coordinate with purchasing and inventory teams to ensure product availability is accurately reflected online., • Assist with organizing product categories, collections, and merchandising displays., • Support new product introductions, seasonal promotions, and discontinued product updates., • Ensure product images, descriptions, and technical specifications meet company standards., • Monitor competitor offerings and industry trends to identify opportunities for merchandising improvements. Digital Marketing & Promotional Support • Collaborate with marketing teams to execute online promotions, product campaigns, and seasonal sales initiatives., • Assist with email marketing campaigns, promotional content, and digital advertising coordination., • Support search engine optimization (SEO) initiatives through product descriptions, metadata, and website content improvements., • Monitor promotional pricing, discount codes, and campaign performance., • Coordinate digital merchandising strategies to increase product visibility and customer engagement., • Assist with maintaining consistent brand messaging across digital sales channels. Order Management & Customer Experience • Monitor online order activity and coordinate with fulfillment and customer service teams to resolve order-related issues., • Assist with identifying and resolving product listing discrepancies, pricing errors, and inventory synchronization concerns., • Support improvements to the online checkout process and customer purchasing experience., • Collaborate with logistics teams to ensure accurate product availability and fulfillment information., • Review customer feedback, product reviews, and purchasing trends to identify opportunities for service improvements., • Assist with managing product returns, exchanges, and customer inquiries related to online purchases. E-Commerce Analytics & Reporting • Monitor key e-commerce performance indicators, including website traffic, conversion rates, average order value, and online sales revenue., • Prepare regular reports on product performance, promotional effectiveness, and customer purchasing behavior., • Analyze sales trends to identify high-performing products and opportunities for improvement., • Utilize analytics tools to evaluate website engagement, product visibility, and customer conversion patterns., • Support data-driven recommendations to improve online sales performance and operational efficiency., • Maintain accurate records of website updates, product changes, and promotional activities. Cross-Functional Collaboration & Operational Support • Work closely with marketing, sales, purchasing, inventory, and logistics departments to support daily e-commerce operations., • Coordinate product information and digital merchandising requirements with internal stakeholders., • Assist with implementing new e-commerce tools, technologies, and workflow improvements., • Maintain documentation of website processes, product management procedures, and operational guidelines., • Participate in virtual team meetings, training sessions, and departmental projects., • Perform additional e-commerce and administrative duties as assigned. Required Qualifications • Associate's or Bachelor's degree in E-Commerce, Marketing, Business Administration, Information Technology, or a related field preferred., • Previous experience in e-commerce operations, online retail management, digital merchandising, or a related position., • Familiarity with e-commerce platforms such as Shopify, Magento, WooCommerce, BigCommerce, or comparable systems., • Strong understanding of online product management, digital merchandising, and website content administration., • Knowledge of search engine optimization (SEO), online marketing principles, and digital retail best practices., • Proficiency in Microsoft Office Suite, particularly Excel, Word, and Outlook., • Experience using Google Analytics, Google Search Console, or similar website analytics tools is advantageous., • Strong analytical, organizational, and problem-solving abilities., • Excellent written and verbal communication skills., • Ability to manage multiple projects, meet deadlines, and maintain accurate records., • Strong attention to detail and commitment to maintaining high-quality product information., • Ability to work independently and collaborate effectively with remote teams., • Interest in fitness, strength training, or sporting goods is an advantage. Compensation & Benefits • Proposed Annual Salary: $78,240 – $90,240