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Terra, the award winning, Miami-based real estate development company carefully chooses projects that have a positive impact on their surroundings and, by extension, on the people who live there. Terra has achieved international acclaim for its commitment to design excellence, resiliency measures, and sustainable development and has been continuously transforming South Florida into the prosperous metropolis we know today. Marketing Managers are responsible for overseeing the branding, marketing, and events for their assigned development project(s). The primary responsibilities of a Marketing Manager are to manage the daily tasks required to implement the approved marketing strategy and keep tasks on schedule and on budget. Daily interaction with the development, sales and design teams will be required. Organizational and execution skills are a must in order to manage the marketing deliverables from design concept phase through production and delivery or install of the finished marketing materials. Tracking and reporting the campaigns wins/losses and marketing initiatives is required. This position is on-site 5 days a week in our Coconut Grove Office. General Responsibilities • Manage the day-to-day marketing deliverables requested, ensuring quality control and budget compliance throughout project(s) life cycle., • Manage the day-to-day relationships with creative vendors & consultants for assigned project., • Manage the on-time/on-budget production process for all marketing materials., • Manage quality control to assure each deliverable is getting the best results from the marketing department and marketing consultants., • Manage the revisions + proof stages, (from concept approval, until final sign-off is required.), • Manage the Proofreading & Sign off on every FINAL item that gets produced through the Marketing Department. (Brochures, books, flyers, eblasts, etc. – for corporate & individual projects.), • Manage the third party translations of marketing collateral, as needed., • Manage weekly production schedules and present status in weekly traffic flow meetings w/SVP., • Coordinate the event strategy for all assigned project events., • Manage the fulfillment of the event production (pre-through-post)., • Coordinate the creation and distribution of the weekly event calendars., • Manage the creative production for the invitations for each event., • Manage the guest list procurement for the events and help drive RSVP count., • Manage the post event review of pros/cons with event team and sales teams., • Manage the post event follow-up media with the account managers and sales teams., • Manage the media & placement strategy for all entities, including creation of media schedule for each project(s); management of deliverables to assure ad creative is ordered in time, and follow-through on delivery of ads to publications by due date., • Manage the negotiation on vendor proposals and contracts., • Manage the review of assigned project social media schedules + uploads on a daily/weekly basis., • Manage the review of project website(s) monthly and always keep content current., • Manage the receipt of traffic reports from all Media Agencies (SOCIAL, PRINT, DIGITAL, PR, SEO); make recommendations to improve traffic., • Manage the Upload of weekly Press Tearsheets/Links to project websites., • Manage all photoshoots and video shoots for your assigned project(s)., • Manage the review & fact checking for all assigned project’s press releases and secure any necessary approvals., • Manage the content uploads into the backend CMS (content management systems) for Show pad and websites to keep all online sales tools current with information., • Manage the Terra Marketing Server Content for assigned projects and keep all Images (Renderings, Photography, Art, Etc.) for each project current on server., • Coordinate the organization and inventory of all marketing materials in the corporate and sales offices. Ensure that there are adequate resources on hand, and manage inventory of project’s marketing materials supplies to forecast what is needed before it runs out., • Manage securing any required partnership pre-approvals for any creative approvals or quote approvals, per partnership agreement., • Manage or coordinate any other marketing related tasks that may arise daily. Flexibility is key. Qualifications • Bachelor’s degree from an accredited University in related field and/or commensurate working experience in related field., • Minimum three years of real estate PRE development marketing experience., • Minimum of 5 years marketing experience., • Knowledge of marketing deliverable Management: print, web, digital & social platforms., • Strategic and Organized Thinker with great communication and presentation skills., • Experience in marketing for a Real Estate Development company is a must. As a team member at Terra, you’ll enjoy: • Career advancement and bonus opportunities., • Comprehensive benefits package, including health, vision, dental insurance, and FSA (Flexible Spending Account)., • Employer-paid life and disability insurance., • Employer matching 401k., • Employee team building events., • Company paid monthly lunches., • Paid Time Off and paid Holidays.

Job Description e-Commerce Sales and Marketing Coordinator Hialeah Gardens, FL Opportunity to work with a dynamic and growing organization. DAX International Brokers, better known as DAX, is growing again and so should you! Are you a passionate and results-oriented e-commerce professional with a proven track record of success in managing B2C and B2B sales and marketing across multiple platforms? If so, we want to hear from you! We are looking for a highly motivated and tech-savvy E-Commerce Sales and Marketing Coordinator to join our growing team. In this role, you will be responsible for developing and executing strategic sales and marketing plans to drive online revenue growth across various channels. You will also be responsible for managing day-to-day operations, overseeing logistics, and ensuring seamless customer experience. We are currently in the process of opening new distribution sites throughout Florida. It is our goal to bring innovative designs and quality products to kitchens and bathrooms everywhere. Our pride in service, wide array of designs, and affordability allow our customers to create the kitchen and bathrooms that have previously existed only in their dreams! We offer a collaborative working environment where team members can contribute to all aspects of the business while striving to meet sales goals and exceed customer expectations Responsibilities: • Develop and implement comprehensive e-commerce sales and marketing strategies to achieve revenue targets., • Manage and optimize sales performance across multiple B2C and B2B channels, including Shopify, Wayfair, Amazon, Beyond.com, Walmart Marketplace, Gigacloud, eBay, Lowe's, Pinterest Shop, TikTok Shop, Meta, and Google Ads., • Oversee and manage all aspects of the sales funnel, from lead generation to conversion and customer retention., • Collaborate with cross-functional teams (customer service, product, operations, logistics) to ensure consistent and positive customer experience., • Analyze sales data and identify trends to inform strategic decision-making., • Manage and optimize advertising campaigns across various platforms (Wayfair, Beyond, Amazon, Walmart, Google Ads, Meta, etc.) to maximize return on investment (ROI)., • Manage and maintain relationships with key e-commerce marketplaces and partners., • Support sales and logistics operations, including managing shipping platforms and ensuring timely order fulfillment., • Control and manage day-to-day operations, and logistics, identifying and resolving tech-related issues., • Proficient in ERP solutions like SAP and Project management tools like monday.com., • Stay up-to-date on the latest e-commerce trends and technologies., • Retail or showroom sales experience to close deals, negotiate, and understand customer needs and buying behaviors both in person and online., • Develop and implement data-driven pricing strategies to maximize profitability across different channels., • Manage channel-specific pricing and promotions to optimize sales and market competitiveness., • Develop and execute strategies to optimize product listings for various marketplaces and platforms., • Ensure product information is accurate, compelling, and optimized for search., • Manage a vast product catalog assortment, ensuring all products are properly categorized and represented. Requirements: • Bilingual English-Spanish., • SAP Business ONE experience., • Bachelor's degree in marketing digital, administration or related fiel, • Proficiency in Microsoft Office (Excel, Word, PowerPoint). • Minimum 3-5 years of experience in e-commerce sales and marketing management., • Proven track record of success in driving online revenue growth., • Experience managing sales and marketing across multiple B2C and B2B channels., • In-depth knowledge of Shopify, Wayfair, Amazon, Beyond.com, Walmart Marketplace, Gigacloud, eBay, Lowe's, Pinterest Shop, TikTok Shop, Meta, and Google Ads., • Strong understanding of SEO, PPC, and social media marketing principles., • Excellent analytical and problem-solving skills., • Strong communication, collaboration, and interpersonal skills., • Tech-savvy with a proficiency in Excel and ERP solutions like SAP and monday.com., • Commercial and sales driving mindset, • Home Improvement, home good category experience is a plus, • Experience with additional e-commerce platforms., • Experience with marketing automation tools (e.g., Mailchimp, HubSpot)., • Experience with data analysis tools (e.g., Google Analytics)., • EDI – API Integration basic understanding

About the Job We’re looking for a Senior Amazon Growth Manager to own and scale our Amazon channel, which is already driving 7-figure monthly sales. This is a full-time, in-house role based on-site at our Miami HQ — we are not considering agencies or remote candidates. You’ll be responsible for strategy and execution, managing the P&L, driving paid efficiency, and unlocking the next phase of growth for one of the fastest-scaling DTC brand portfolios in the U.S. Key Responsibilities • Own and evolve the Amazon growth strategy, aligning with broader brand and business goals, • Manage the Amazon P&L, delivering sales, profit, and market share targets while optimizing ACOS, TACOS, and iROAS, • Lead and optimize Amazon Ads (Sponsored Products, Sponsored Brands, DSP) for scale and efficiency, • Oversee listings, A+ content, and storefronts to maximize conversion and organic ranking, • Drive review acquisition and ratings strategy to strengthen brand reputation, • Ensure inventory health, buy box stability, and coordination with Supply Chain for FBA/FBM, • Monitor KPIs including sales velocity, conversion, margin contribution, and share of voice, • Stay ahead of Amazon platform changes, new programs, and category expansion opportunities Requirements • Proven experience managing 7-figure+ monthly Amazon revenue for a DTC brand (not just agency), • Strong track record scaling Amazon Ads while hitting profit targets, • Hands-on with Seller Central/Vendor Central, FBA/FBM logistics, and P&L ownership, • Deep knowledge of listing optimization, A+ content, SEO, and review strategy, • Analytical operator who lives in KPIs and reporting, • Proficiency with Amazon growth tools (Helium10, Jungle Scout, Profitero, etc.), • Collaborative operator who can partner with Ops, Creative, and Finance, • Based in Miami — full-time, in-house only Benefits • Performance-driven bonus structure tied directly to objective results, • Full-time, in-house role with significant opportunity for growth, • Generous PTO and company holidays, • Health insurance coverage, • Collaborative, fast-moving team environment with exposure to multiple high-growth DTC brands Company Overview At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide. From luxury travel to fitness and wellness, our portfolio is growing fast: • NOBL Travel — the fastest-growing luggage brand in history, redefining modern travel with design, durability, and style, • FLO Pilates — the world’s leading Pilates brand, bringing the practice into homes and wardrobes everywhere, • REDGE Fit — a new standard in at-home strength training, making performance accessible to all Behind these brands is our full-stack D2C platform: manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences. With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we’ve proven what’s possible in just a few years. But we’re only at the beginning — this is a chance to shape brands that will define the next decade.

Job Title: Ecommerce & Customer Experience Coordinator Location: South Miami, FL 33155 (onsite) Full-Time (onsite) Job Summary: A well-known fashion brand is seeking a strategic and results-driven E-Commerce & Customer Experience Coordinator to lead and scale our digital commerce operations in a fast-paced, high-pressure luxury fashion environment. This role requires a sharp, analytical leader who can balance the high stakes of luxury e-commerce while delivering a seamless, high-performing customer experience. As the E-Commerce Coordinator, you will be responsible for driving growth, optimizing digital performance, and ensuring operational excellence. This role requires someone who thrives under pressure, can manage multiple high-priority initiatives, and is relentless in delivering measurable results. Key Responsibilities: • Oversee and optimize the Shopify platform by managing product creation, sale, and collection launches, ensuring seamless functionality and high-speed performance., • Oversee the order fulfillment process to ensure orders are accurately processed and shipped in a timely manner, working directly with the shipping department to coordinate all orders, • Develop and implement strategies to deliver a seamless, luxury-level online shopping experience from first touchpoint to post-purchase engagement., • Oversee customer service operations, ensuring fast, efficient, and high-quality support in a high-volume, high-expectation environment., • Develop data-driven digital marketing strategies for email, paid media, and SEO to drive traffic and sales., • Monitor and optimize performance KPIs, including conversion rates, customer acquisition costs, and sales growth.

Our client, a luxury womenswear label based in Miami, is looking for an E-commerce and Customer Experience Coordinator to join their team! Role Overview Our client is seeking a strategic and results-driven E-Commerce & Customer Experience Coordinator to lead and scale our digital commerce operations in a fast-paced, high-pressure luxury fashion environment. This role requires a sharp, analytical leader who can balance the high stakes of luxury e-commerce while delivering a seamless, high-performing customer experience. As the E-Commerce Coordinator, you will be responsible for driving growth, optimizing digital performance, and ensuring operational excellence. This role requires someone who thrives under pressure, can manage multiple high-priority initiatives, and is relentless in delivering measurable results. Key Responsibilities E-Commerce Strategy & Operations • Oversee and optimize the Shopify platform by managing product creation, sale, and collection launches, ensuring seamless functionality and high-speed performance., • Oversee the order fulfillment process to ensure orders are accurately processed and shipped in a timely manner, working directly with the shipping department to coordinate all orders., • Oversee the return process ensuring efficient handling, timely resolutions, and a smooth experience for customers while working closely with the shipping department., • Utilize Klaviyo to schedule and manage all email campaigns, including subject lines and launch timing, ensuring strategic delivery for maximum engagement and conversion., • Manage AIMS 360 integrations to monitor inventory management and other third-party platforms to streamline e-commerce operations., • Develop and implement strategies to deliver a seamless, luxury-level online shopping experience from first touchpoint to post-purchase engagement., • Oversee customer service operations, ensuring fast, efficient, and high-quality support in a high-volume, high-expectation environment., • Develop data-driven digital marketing strategies for email, paid media, and SEO to drive traffic and sales., • Rapidly troubleshoot and resolve e-commerce challenges, including platform issues, customer escalations, and order fulfillment disruptions., • Research and implement emerging technologies and best practices to maintain a competitive edge in luxury ecommerce., • Collaborate with leadership to develop scalable strategies for global expansion and digital innovation. Qualifications • High-Pressure, High-Stakes Mindset – Ability to thrive in a fast-paced, demanding environment where precision and execution are critical., • Proven Leadership in E-Commerce – Minimum 2 years of experience leading e-commerce operations, preferably in fashion or luxury., • Technical & Analytical Expertise – Proficiency in Shopify, AIMS 360, and performance analytics tools., • Data-Driven & Performance-Focused – Track record of optimizing ecommerce KPIs and delivering measurable revenue growth., • Luxury Brand Awareness & Creativity – Deep understanding of luxury consumer behavior and high-end brand positioning. You can use ___ to collect and manage your references for free and share them with us or anyone else you choose. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early.

About the Role Our client is seeking an E-Commerce and Digital Marketing Manager to own and optimize our digital sales ecosystem. This role will own every digital touchpoint, from our Shopify storefront to email marketing, is designed to convert interest into sales, nurture repeat customers, and provide actionable insights that guide our growth. Y ou’ll be responsible for the full e-commerce stack: building and refining our Shopify site, overseeing email flows, coordinating with advertising partners, and tracking digital Key Performance Indicators (KPIs). Your work ensures Lorea’s luxury positioning is consistently reflected across the customer journey, while keeping performance tightly tied to revenue growth, Customer Acquisition Cost (CAC), and Customer Lifetime Value (CLV). This role works hand-in-hand with the Social Media Manager and marketing team, aligning brand storytelling with conversion-driven strategies. While social builds awareness and community, this role ensures those efforts translate into measurable growth across digital channels. Key Responsibilities Digital Strategy & Execution • Own and optimize the Shopify storefront (product pages, cart, checkout, subscription flows, order management, shipping integrations)., • Manage digital analytics platforms, including Google Analytics (GA), Meta Business Suite, and Shopify Analytics, ensuring accurate reporting., • Oversee and improve Klaviyo (email marketing platform) workflows, lists, automations, and campaign analytics., • Implement digital funnels that support both Direct-to-Consumer (DTC) sales and wholesale partner acquisition., • Ensure all product images, Universal Product Codes (UPCs), and Certificates of Analysis (COAs) are correctly uploaded, approved, and displayed on the website., • Manage all aspects of the website content, ensuring imagery, copy, blogs, and product updates reflect our brand voice and luxury positioning., • Work with external vendors, designers, and content creators to keep the site fresh, relevant, and optimized., • Coordinate with the web developer to troubleshoot and resolve technical issues, site bugs, and performance problems quickly., • Maintain consistency of product information, UPCs, COAs, and compliance statements across the site., • Lead Klaviyo list growth through lead generation campaigns, pop-ups, and Pathmaker Community integration., • Manage automated flows with data driven optimization for improved conversion performance., • Write or edit email content that blends brand voice with conversion focus, ensuring compliance with hemp/THC advertising guidelines., • Own digital reporting dashboards to track CAC, CLV, Return on Ad Spend (ROAS), subscription conversion, churn, and email engagement., • Partner with Head of Marketing to track product-market fit signals (from Beta Test and Pathmaker Community), including “Would Buy Again” rate, Net Promoter Score (NPS), and subscription uptake., • Provide insights and recommendations for optimization across channels. Online Growth Management • Own the DTC digital growth plan, connecting acquisition, conversion, and retention to revenue and subscription goals., • Design and run growth experiments across the funnel, including paid acquisition, Search Engine Optimization (SEO), landing pages, checkout optimization, and subscription offers., • Implement systematic A/B testing and Conversion Rate Optimization (CRO) to improve conversion rate and Average Order Value (AOV)., • Manage relationships with media and advertising partners to ensure campaigns are aligned, efficient, and measurable against KPIs., • Develop lifecycle strategies to increase subscription adoption, reduce churn, and grow CLV., • Deliver growth dashboards and forecasts to leadership, with recommendations tied to CAC, ROAS, and other growth metrics., • Identify and scale new acquisition opportunities, such as referral programs, affiliates,SEO strategies, and influencer retargeting., • Integrate learnings from Lorea Pathmaker Community, Forever Subscription Discount, and Beta Test feedback into ongoing growth loops., • Own digital feedback loops by capturing both qualitative (surveys, community, beta testing) and quantitative (CAC, CLV, churn, conversion) insights, then translating them into growth experiments and optimization strategies. Collaboration with Social Media Manager • Content Alignment: Collaborate to ensure content calendars and digital campaigns (emails, blogs, product launches) are synchronized with social campaigns., • Community Growth: Work with the Social Media Manager to funnel social engagement into email lists, Lorea Pathmaker sign-ups, and subscriptions., • Paid Media: Align influencer and social campaigns with retargeting, advertising, and e-commerce landing pages., • Events & Launches: Support Social Media Manager with digital campaigns that amplify event activations (Miami, partnerships, collaborations). Qualifications • 5 years minimum in e-commerce and digital marketing, ideally within consumer packaged goods (CPG), premium wellness, or functional beverage categories., • Deep experience with Shopify, Klaviyo, Google Analytics, SEM Rush and digital advertising platforms., • Strong project management and vendor coordination skills., • Data-driven mindset with ability to connect KPIs to business outcomes., • Experience working in start-up or high-growth environments, balancing strategy with execution., • Knowledge of hemp-derived cannabinoid (THC, CBD, CBG, CBN) marketing compliance preferred.

Job DescriptionAbout Crossmint The world is migrating to stablecoin infrastructure to enable instant, affordable, and programmable transactions around the world. Crossmint is the leading provider of enterprise-grade technology to help the world build onchain. As an all-in-one platform, we offer products spanning wallets, onramps, stablecoin orchestration, checkout, and more. Together, these products enable use cases including embedded finance, money movement, payments, and agentic finance. We are looking for a Head of Marketing to help drive awareness and conversion among the top fintech startups and institutions, including remittance companies focused on cross-border payments, B2B and B2C neobanks, payroll providers, etc. Supporting winning teams including MoneyGram, Wirex, Cacaofi, and more! We are looking for a senior marketing leader who possesses deep crypto knowledge and is passionate about bringing blockchain to the masses. Location New York City or Miami. Type of Employment Full-time. Hybrid setting. About the Role As Head of Marketing, you will be responsible for driving brand awareness, qualified leads, and cultivating an active community of developers using Crossmint's products. Armed with an existing team, your focus areas will include: • Campaign management: Lead and manage end-to-end execution of major partnership launches and other marketing campaigns. This person will be responsible for working closely with the team to develop the right messaging, tactics, and recurring campaigns, • Social media & channel growth: Running experiments to identify new growth channels, improve SEO across search and LLMs, and grow owned channels across social accounts, community, newsletter, and more, • Product marketing: partner closely with product, sales and other cross-functional teams to develop clear messaging across product lines that is propagated across the Crossmint website, socials, and other channels. Products of focus will include wallets, stablecoin orchestration, and agentic finance., • Brand marketing & content: create externally-facing branded collateral including case studies, sales collateral, editorial content, and more to spread Crossmint’s vision and offering. Work with cutting edge AI tools for image and video generation to drive affinity among target audiences, • Developer marketing: this leader will oversee the devrel team to ensure we offer a winning experience for any non-crypto native developer who wishes to use our products, • Performance marketing: Develop an approach towards targeted experiments across social and/or search marketing and implement conversion attribution models to track campaign effectiveness., • 7+ years of total marketing experience across crypto and B2B SaaS, • Track record of building and scaling marketing programs from zero to one., • Deep understanding of stablecoins and major trends impacting crypto adoption, • Excellent storytelling and communication skills with English fluency, • A mindset for growth hacking and data-driven experiments, • Worked on technical products or developer infrastructure., • 2+ years of experience with blockchain or crypto., • Proven marketing track record Compensation & Benefits • We’re offering competitive and generous compensation, with meaningful equity and upside., • Unlimited, flexible PTO., • Flexible work schedule., • Company laptop and allowance for any necessary home equipment., • Daily stipend for commuting to the office and/or meals., • Three company-paid off-sites per year., • Health, dental, vision, life, short-term disability (STD), and long-term disability (LTD) insurances., • 401(k) Plan.Our Principles, • Results and delivery: Ship high quality work fast., • Build for the long term: Build scalable, secure, and reliable solutions. Use AI., • Extreme Ownership: Be an effective Directly Responsible Individual (DRI). Be proactive. We work to foster a respectful environment where each person can be their authentic self, free from harassment, racism, and any form of discrimination. We proudly uphold our commitment to diversity and inclusion as an equal opportunity employer, and this policy applies to all employment practices within our organization. Please note that Crossmint never conducts AI-based interviews, and all of our processes include an initial video call with a team member. Crossmint will not request your personal identification documents or any payment at any point during your interview process. Please stay vigilant about potential fraud. If you receive an email that claims to be from Crossmint but ends with any domain other than @crossmint.com, @crossmint.io or @paella.dev, it is not from us. We own these three domains listed before, and they are the only legitimate ones. Please let our Talent Team know if you need any assistance completing any forms, or participating in the process. Follow us on Linkedin and Twitter to keep updated with our latest activity! ????

Job Description Digital Marketing Manager Location: South Florida Department: Marketing Reports To: Director of Marketing About the Role We are seeking a creative, analytical, and forward-thinking Digital Marketing Manager to join our team. This role is responsible for developing and executing digital marketing strategies that drive brand awareness, generate qualified leads, and enhance customer engagement across all digital platforms. The ideal candidate is highly strategic yet hands-on, with the ability to translate business goals into measurable initiatives. Key Responsibilities • Develop, implement, and optimize comprehensive digital marketing strategies to support company goals and campaigns., • Lead cross-channel initiatives including paid media (search, display, social), SEO/SEM, email marketing, and content marketing., • Oversee the company’s social media strategy to ensure a consistent, engaging, and brand-aligned presence across platforms., • Partner with content creators, designers, and videographers to develop impactful digital assets tailored for web, email, and social channels., • Analyze digital campaign performance, provide insights, and recommend data-driven optimizations to maximize ROI., • Stay ahead of industry trends, emerging technologies, and platform updates to keep strategies innovative and competitive., • Oversee marketing automation, CRM integration, and customer journey mapping to drive personalized engagement., • Manage digital advertising budgets and ensure campaigns deliver within cost and performance parameters., • Bachelor’s degree in Marketing, Communications, Business, or related field., • 5+ years of experience in digital marketing strategy, preferably in a fast-paced or agency environment. · Analytical skills with proficiency in Google Analytics and data visualization tools • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels., • Highly organized with strong project management skills and attention to detail. Job Type: · Full-time; the position will be performed in an office setting. • Competitive salary and performance-based incentives, • Health, dental, and vision benefits, • Professional development opportunities, • Collaborative, innovative, and supportive team environment, • Opportunity to make a direct impact on brand growth and market presence MDLV, LLC dba ONE Sotheby's International Realty is an Equal Opportunity Employer; participates in E-Verify and conducts background checks.

Job Description About Us DigitalMarketing.com is a Digital Marketing Firm sourced by many of the most successful and fastest growing companies in the world including Fortune 500 and Inc. Magazine’s 500/5000 Fastest Growing Companies. DigitalMarketing.com’s SEO services have propelled some of the world’s most powerful brands to the height of digital marketing-led dominance. The Position We are seeking a driven team player to join our SEO team as a Senior SEO Analyst. This role is critical for accelerating Digital success. The ideal candidate will be proficient in developing and executing effective SEO marketing strategies for various business verticals. This role is full time and will focus on SEO. The desired candidate will have proven demonstrated results in SEO. Critical components of this role are dedication, drive, creative and resourceful thinking, reliability, and a keen sense of the changing and developing needs of effective SEO. Duties: • Develop and execute comprehensive SEO strategies., • Monitoring/refining existing best practices to meet company’s objectives, strategies, and forecasts., • Content marketing and project management., • Capable of managing multiple clients across multiple verticals., • Work closely with numerous cross-functional teams including Sales, PPC, Social Media, PR., • Create an overall digital marketing strategy in alignment with the budget provided., • Develop and execute an enticing digital marketing campaign strategy and tactics to achieve key sales objectives., • Bachelor’s degree in marketing or related field., • 3+ years of proven SEO, Internet Marketing and project management experience., • Very strong analytics and ROI mindset and problem-solving ability., • Possess creative flair and up-to-date knowledge of SEO industry trends., • Requires strong leadership skills and the ability to manage numerous cross-functional priorities within high-visibility initiatives and a professional approach working under tight deadlines., • Strong creative and innovative skills with ability to multi-task., • Previous Digital Agency experience in SEO., • Must work well in a team environment and autonomously., • Capable of handling fast paced situations and dealing with ambiguity., • Digital marketing thought leader with the ability to influence stakeholders and partners., • Excellent verbal and written communication skills, quality commitment and strong interpersonal skills., • Displays a positive attitude and great work ethic. Competitive benefits package - up to $75,000 DOE, including medical/dental/vision support, vacation/sick time/paid time off for major holidays, 401(k), working remotely.

Job DescriptionCompany: Harmony United Psychiatric Care Job Title: Senior Marketing Manager / Full-Time Employment / Coral Gables About Us Harmony United Psychiatric Care is part of Harmony United Healthcare LLC. We are a network of outpatient mental health clinics. We provide comprehensive, full-service outpatient mental health services in Florida through in-person and virtual visits through a secure online telehealth platform. Our services include Psychiatric/Psychological Evaluations, Medication Management, Psychotherapy & Counseling, and Neuropsychological Testing Services. Our team of mental health professionals includes psychiatrists, clinical psychologists/neuropsychologists, board-certified psychiatric nurse practitioners, certified physician assistants, and licensed therapists. We care for adults, adolescents, and children aged five and above. Each patient is treated with compassion and respect at Harmony United Psychiatric Care. We strive to provide the best treatment possible through individualized care for patients' needs. Position Overview: We are seeking an experienced and results-driven Senior Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will have a strong background in developing marketing strategies, managing campaigns across digital and traditional media, and collaborating with cross-functional teams. This role is critical in ensuring the organization’s visibility, patient retention, and brand promotion across all channels. Qualifications: • Minimum 5 years of experience in the marketing domain, including at least 3 years as a marketing manager, with a proven track record of driving successful campaigns., • Candidate must have a master’s degree., • Strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media, and display advertising., • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams., • Leadership experience with the ability to motivate and inspire a team to achieve goals.Responsibilities:, • Create and implement comprehensive marketing strategies to promote the organization’s brand, services, and products across various platforms., • Ensure marketing plans align with business objectives and drive patient engagement and retention., • Develop compelling content for digital, social media, print, and email marketing campaigns., • Ensure content resonates with target audiences and effectively communicates the organization’s value proposition., • Collaborate with internal teams (sales, design, product, etc.) to ensure marketing campaigns are aligned with business goals and objectives., • Foster clear communication across departments to ensure alignment on marketing goals and campaign execution., • Oversee and manage the marketing department’s budget, ensuring efficient allocation of resources to maximize ROI., • Track expenses and adjust strategies as necessary to remain within budget., • Develop and execute targeted marketing campaigns aimed at securing patient retention and attracting new clients.Compensation Package, • Excellent base compensation, • Quarterly performance bonusBenefits, • Health, vision, dental insurance, • Retirement Benefit: 401K Plan (Retirement): We will match your own 401K plan contribution to Up to 4% match of your annual compensation, • Paid Time Off, • Paid HolidaysWork Schedule, • Four 10hr shifts per week (Monday – Thursday) Drug-free policy: Harmony United Psychiatric Care enforces a comprehensive drug-free workplace policy to ensure the safety and security of our employees and visitors. We prohibit the use of illegal drugs and the unauthorized use of controlled substances on company premises or during work hours. To ensure compliance, we conduct pre-employment drug screening and random drug testing for current employees. Violations of this policy will lead to disciplinary action, including termination of employment. By applying for a job with us, candidates acknowledge their understanding of these terms and willingness to abide by our drug policy. Powered by JazzHR nAp5bqTFfX

Job DescriptionExowatt is revolutionizing the energy landscape for the AI era with our groundbreaking P3 system that captures solar energy, stores it as heat, and generates electricity on demand. Founded in 2023 and backed by leading investors including Andreessen Horowitz, Sam Altman, and Felicis, we're committed to providing clean, modular, and scalable power that meets the rapidly growing demands of AI infrastructure. Our mission is to make sustainable renewable energy always available and almost free, enabling technological advancement while protecting our planet. We're seeking an experienced Brand & Communications Lead to elevate Exowatt's brand presence and drive strategic communications across multiple channels. You'll be instrumental in crafting compelling narratives that position Exowatt as a thought leader in the renewable energy and high-tech space, while building awareness among key stakeholders including investors, customers, partners, and industry media. This position is based in Miami, FL, and does not include relocation assistance. Only local candidates will be considered.Key Responsibilities • Brand Strategy & Management, • Develop and execute comprehensive brand strategies that align with business objectives and market positioning, • Maintain brand consistency across all touchpoints, ensuring cohesive messaging and visual identity, • Monitor brand perception and competitive landscape to inform strategic decisions, • Create and manage brand guidelines, templates, and asset libraries, • Manage external public relations agency, • Content Creation & Storytelling, • Craft compelling content for multiple channels including website, social media, blogs, whitepapers, and case studies, • Develop technical content that translates complex renewable energy concepts into accessible, engaging narratives, • Create executive thought leadership content and speaking opportunities, • Produce multimedia content including video scripts, infographics, and interactive materials, • Communications Strategy, • Design and implement integrated communications campaigns for product launches, funding announcements, and company milestones, • Manage media relations including press releases, media kits, and journalist relationships, • Coordinate internal communications to ensure alignment across teams, • Develop crisis communication protocols and messaging frameworks, • Digital Marketing & Social Media, • Oversee social media strategy and content calendar across LinkedIn, Twitter, and industry-specific platforms, • Optimize website content for SEO and user experience, • Collaborate with marketing team on demand generation campaigns, • Analyze performance metrics and adjust strategies based on data insights, • Industry Engagement, • Represent Exowatt at industry conferences, trade shows, and networking events, • Build relationships with industry publications, analysts, and influencers, • Develop partnership marketing initiatives and co-marketing opportunities, • Stay current on industry trends, regulatory changes, and competitive developmentsRequired Qualifications, • Bachelor's degree in Communications, Marketing, Journalism, or related field, • 5+ years of brand and communications experience in high-tech industries (cleantech, renewable energy, hardware, or B2B technology preferred), • Proven track record of developing successful brand strategies and communications campaigns, • Exceptional written and verbal communication skills with ability to adapt messaging for technical and non-technical audiences, • Experience with content management systems, social media platforms, and marketing automation tools, • Strong project management skills with ability to handle multiple initiatives simultaneously, • Understanding of B2B sales cycles and stakeholder communications, • Experience in renewable energy, cleantech, or sustainability sectors, • Background in investor relations or startup communications, • Video production and multimedia content creation skills, • Public speaking and presentation experience, • Knowledge of energy industry regulations and market dynamics

Job Description We are a high-end, self-pay cosmetic plastic surgery practice seeking a Practice Administrator to take ownership of operations, compliance, finance, marketing, and patient experience. This is a leadership role for someone who thrives in a boutique, luxury medical setting and wants to directly impact growth, revenue, and reputation. What You’ll Do • Ensure compliance and accreditation: oversee licensing, certifications, and inspection readiness (AAAASF/QuadA, OSHA, HIPAA)., • Manage financial performance: budgets, P&L, expense control, vendor contracts, and inventory., • Drive sales and revenue growth: optimize consult-to-surgery conversions, pricing strategies, and new services (injectables, skincare, recovery)., • Lead marketing & branding: oversee digital campaigns, social media, SEO, paid ads, and content creation (before/after photography, testimonials, events, influencer collaborations)., • Deliver a world-class patient experience: concierge-level service, VIP touchpoints, and seamless consult-to-surgery flow., • 5+ years in practice management within plastic surgery, dermatology, or medical aesthetics., • Proven track record in growing revenue, improving efficiency, and running P&L., • Knowledge of compliance and accreditation standards (AAAASF/QuadA, state inspections)., • Strong marketing acumen: social media, SEO, digital ads, and patient funnels., • Tech-savvy: EMRs such as NextTech / Symplast, QuickBooks, CRM/marketing tools., • Polished communicator with exceptional leadership and problem-solving skills., • Be the key driver of growth in a boutique, high-end cosmetic surgery practice., • Work directly with a leading surgeon in a hands-on, results-driven role., • Competitive salary + performance bonuses based on revenue growth and KPIs., • Opportunity to launch new services, shape the brand, and build a legacy practice.

Job Description Why Join Our Team? POSITION SUMMARY: Responsibilities include development and implementation of effective branding, marketing, and public relations, and promotional strategies • Comprehensive Benefits Package, • Medical, Dental, and Vision Insurance, • Group Life and Disability Insurance, • Group Accident, Hospital Indemnity, and Critical Illness Insurance, • Traditional and Roth 401(k) Plan, • Exclusive Perks & Growth Opportunities, • Employee Dining Discounts and/or Complimentary Onsite Meals, • Career Development & Limitless Growth Opportunities, • If you reside in Arizona, California, Colorado, Illinois, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, Oregon, or Washington, D.C., you are entitled to Paid Sick Time in accordance with state and local regulations., • Paid Time Off, • Employee Assistance Program (EAP) • Overall brand manager responsibilities for Benihana, • Work closely with TOG Head of Marketing to develop comprehensive and highly effective marketing / public relations campaigns and promotions, maintaining promotional and programming calendar for the brand, • Management of three direct reports (Creative Director, Director of CRM & Loyalty, Marketing Manager, • Responsible for internal/external marketing project management, supporting execution of marketing plans (strategic/tactical) and campaigns for all brands - including NROs., • Develop and create national and local annual marketing / PR plans (with monthly metric tracking); with focus on holidays, gift cards, takeout/delivery, loyalty, happy hour, restaurant weeks, private events, food and wine festivals, sporting events etc., • Assist with the oversight of local store marketing for all venues (hotels, shopping centers, local businesses and residential), • Oversee creative & digital development, working alongside Director of Social Media & the creative team to curate brand content, • Actively seek out national partnerships/ brand alignment/ brand ambassadors for all brands, • Co-manage all aspects of the menu program with marketing and cross-functional partners., • Develop, lead and implement the paid media strategy including, but not limited to, email marketing, SEM, SEO, paid social, display, video, etc., • Organize panels for new product development, menu testing, brand sentiment, • Research new marketing tools, culinary trends, and stay on top of innovation in the hospitality marketing realm, • Support takeout & delivery, catering & private events with thoughtful marketing initiatives, activations, and strategy, • Oversee menu management & development (pmix, sales, etc.) - proactively seeking out new trends, food & beverage guest sentiment, acting as liaison between marketing & operations/culinary, • Monitor all online presence for brand, including coordination of landing pages, page audits, listing management, website functionality What We’re Looking For: • Bachelor's Degree, • Minimum of 5 years' experience in hospitality marketing (multi-unit preferred):, • Strong communication and interpersonal skills, • Very well organized with strong multitasking skills and the ability to meet deadlines, • The ability to remain calm in the face of adversity and high stress environments, • Proficient in Microsoft Office (Word, Excel, PowerPoint), Facebook Business Manager & All Social/Digital Platforms. Ready to Lead the Best in Vibe Dining? This is more than a job, it’s a career opportunity with limitless potential in an expanding global brand. If you’re ready to take the next step in your hospitality career, apply today and join us in delivering an unmatched dining experience! We use eVerify to confirm U.S. Employment eligibility.

Job Description Why Hibu? Are you looking for an Outside Sales position with unlimited earning potential in a flourishing industry? Are you looking for an opportunity where you can earn uncapped commissions while still having a base salary with full benefits? Have you been thinking about switching career paths and moving into sales? Hibu is here to set you up with best-in-class training so you can win and grow your career! Year 1 on target earnings around $100,000-$120,000 with ability to earn more through uncapped commissions and monthly bonuses. Year 2 on target earnings around $132,000-$152,000 with ability to earn more through uncapped commissions and monthly bonuses. Why our people love working at Hibu (and why we have made Power Selling's Top Companies to Sell for EIGHT years in a row!): • Base salary, expense allowance, mileage reimbursement, and uncapped earnings through commission and bonuses, • Comprehensive benefits package offered, including health, vision, and dental coverage., • Hybrid sales environment (home office and in-field work), • Recognition and incentives including an annual President's Club Trip, • Clear career path in both leadership and sales with high potential for promotions, • 3 weeks of classroom training followed by 9 weeks of field training while on the job and ongoing companywide support, • Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and Microsoft, • Community focused organization, • Flexibility and work-life balance By now, you are probably ready to apply immediately, but just in case you need 1 more reason to apply, check out this video from one of our sales reps on why Hibu is the right choice for you! What you will be responsible for as an Outside Sales Representative: • Selling Digital Marketing solutions through a partnership selling model, • Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO, • Cold calling business owners and prospecting within a designated territory to set appointments and conduct strong needs assessments, • Grow your own book of business by helping small businesses succeed and earn residual commissions for retaining your clients through strong account management, • Perform virtual and in-person presentations to prospects Requirements to win as an Outside Sales Representative: • Grit and relentless perseverance, • Entrepreneurial spirit, • Problem solver and relationship builder, • Refuse to lose attitude every single day #LI-HYBRID #LI-AT0205 IND7 Working with us means joining a team of truly extraordinary people working to improve communities across the country. Joining our team means not only working in a fun environment with smart people, but also being able to take advantage of our competitive compensation, ongoing training, incentives, and generous benefits package. Learn more about the Hibu culture here: Culture at Hibu NOTE: Hibu is an Equal Opportunity Employer, and consistent with applicable law, provides reasonable accommodations for qualified individuals with disabilities and disabled veterans in completing our job application process. If you need reasonable accommodation and/or are having difficulty completing our online application process due to a disability you may use the following email address : Please include your name and contact information and the title of the position you are interested in. Note: this is not for general employment inquires or correspondence. Hibu will only respond to requests related to those who need assistance with the online application process due to a disability

Job Description Sheila Shine, Inc the premier brand of Stainless-Steel Cleaner for over 60 years has a great opportunity for an enthusiastic Marketing Sales Specialist to help us in our overall marketing and sales efforts. You will be an integral part of the development and execution of marketing plans to reach sales targets for our well established brand of Cleaning products. The candidate should be a competent professional able to grasp B to B and consumer trends and generate creative ideas for the expansion of our product line and increase sales through our established distribution channel. You should also be well-versed in specialized marketing concepts including Amazon and web based portals. The goal is to deliver effective marketing/sales programs that will help our reputation and growth. Responsibilities • Demonstrate a thorough understanding of the products and applications, • Through a mix of outbound and inbound emailing and calling, engage new prospective leads for potential business relationships, • Serve as day-to-day point of contact for existing clients and excel at maintaining these and developing new relationships, • Identify barriers of opportunity and collaborate with team to find solutions, • Maintain awareness of competitive marketplace, • Ensure accuracy, completeness, and detail of all account information in company database, • Brainstorm and develop ideas for creative marketing campaigns, • Liaise with external vendors to execute promotional events and campaigns, • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.), • Ambitious, self-starting, entrepreneurial personality, • Well-organized and detail oriented, • Exceptional communication and writing skills, • Commercial awareness partnered with a creative mind, • Basic understanding of industry sales cycle, • Ability to work autonomously within a team-oriented atmosphere, collectively focused on meeting common sales goals, • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods Experience:

Job DescriptionWho we are AvantStay delivers world class, authentic, tech-enabled short-term rental (“STR”) group experiences targeted at the millennial generation. We are venture funded and growing rapidly in the explosive $100+ billion dollar STR industry. We deliver a customized end-to-end experience that is tailored just for groups and powered with technology at every layer. What we are looking for AvantStay is always looking for exceptional talent to join our team. Please use this application to express your general interest in joining our Marketing team. Requirements The ideal candidate will have experience with consumer and/or growth marketing in the hospitality industry, ideally with vacation rentals or hotels. Examples of responsibilities on the marketing team include: • Optimize listings through copywriting and photo selection, • Create and monitors systems of tracking for OTA performance metrics, • Utilizing impressions and conversions data to make tactful decisions, • Conduct market research on listing performance trends and new channel opportunities, • Optimize distribution channels and website performance through detailed analysis of sales and reservation funnels to increase visibility and direct bookings., • Oversee the creation, analysis, and timeline management of visual content, ensuring alignment with our marketing brand., • Develop and implement marketing strategies that are specifically designed for vacation rentals, aiming to attract the right demographic and highlight the unique features of each property, • Initiate and manage programs to enhance the guest experience, including developing loyalty programs and personalized communication strategies to increase guest engagement and satisfaction, • Act as project manager for property photoshoots, • Coordinate across the brand, social, and email teams to support execution of campaigns and content calendars, • Source, order, and manage inventory of marketing collateral (e.g., signage, printed materials, swag)., • Coordinate with local content creators, including tracking deliverables and communicating with local field operations teams What you’ll bring… • A creative and enthusiastic attitude, • Ability to multi-task and focus on driving results through data-driven decisions, • Ability to synthesize performance data across multiple listings and markets, • Strong copywriting skills with knowledge of keyword search and SEO marketing, • Experience working closely with Product and developers to create seamless testing strategies, • Ability to work within tight deadlines and in often ambiguous environments, • Passion for working with cross-functional teams and internal stakeholders Perks and Benefits • Competitive compensation including base salary, performance bonus, and growth bonuses, • Generous company-sponsored insurance (medical, dental, vision, life, etc.), • Flexible paid time off, • Complimentary and discounted stays at AvantStay properties, • Pre-tax retirement savings plans offered via Betterment, • Paid parental leave, • Fitness reimbursement, • Cell phone reimbursement When you join AvantStay You’ll be doing work that matters alongside an experienced and dynamic team, transforming the way people travel and vacation. Your place within the colossal travel and real estate industries will leave you with a wealth of opportunities to feel both challenged to innovate and rewarded for your efforts. Of course, we will offer you pay and benefits, but we’re about more than that. AvantStay is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at AvantStay. Equal Employment Always We're proud to be an equal opportunity employer and we celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better. No soliciting from staffing agencies. Thank you!

Your role will encompass SEO auditing, strategy development, pitch presentations, telesales, negotiation, and sales administration. In this role, you’ll require cutting-edge SEO and PPC know-how and excellent sales skills (or the ability to learn sales quickly). We seek the Search Engine Optimizat

Competitive pay, great benefits, flexible time off, 401(k) matching…we could go on and on.

The SEO & Paid Search Manager / Senior Manager is responsible for leading the strategy, execution, and optimization of paid search campaigns across multiple clients and industries. Collaborate with other media channels (social, display, SEO, etc.

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Stay up to date on AI-driven search behaviors and technologies, including AI Overviews and LLM optimization, and work with SEO and content teams to shape strategies that optimize visibility, close content gaps, and ensure competitiveness in evolving AI-powered search. Experience with SEO and integra

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Yerba Magic is the world's fastest growing yerba mate company.We have taken the internet by storm and are looking to expand our team.If you love to work at high growth companies, have fun, and work hard - please apply.This is a full-time hybrid role for an Influencer Marketing Manager.The Influencer

In this role as Channel Sales Manager, you will do the following:. Manage regional sellout performance: Work with regional partners to identify strategy to diagnose and improve the performance of underperforming cities and develop pilot programs, incentives, and events to increase regional market sh

Support product and sales training with sales associates. Use available tools to foster single and store sales: clientele books, clientele call campaigns, Sales Associate Email. You will help with the merchandising and maintenance of the floor and help train the sales team.

Organizational Relationships: Directly reports to the Senior Manager Parts Ecommerce and interacts daily with SEM manager and SEO manager. Lead catalog management efforts, including product data accuracy, categorization, and content optimization to drive discoverability and sales.

Champion best practices across SEM and SEO. Collaborate daily with other members of the demand generation, content, training and sales teams to align efforts across the funnel. Develop and execute scalable SEO strategies to improve rankings, organic traffic, and conversion rates.

GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech.We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive mea

Entry-Level Sales with Leadership Track. Represent clients and deliver tailored marketing & sales conversations. Learn the full sales cycle: prospecting, closing, and client retention.

We’re looking for a sharp, trend-obsessed.Social Media Manager, Organic & Growth (In-House).Nysonian’s portfolio of brands.This is a true in-house role — based in our Miami HQ — where you’ll collaborate with our creative, influencer, and paid teams to drive cultural relevance, growth, and

SEO, local search, and paid search advertising efforts. You’ll be responsible for the planning, execution, and performance of digital campaigns across Google Ads, GMB profiles, and key SEO/GEO channels. Improve on-site SEO: metadata, page speed, heading structure, and content tagging.

Collaborate closely with internal teams such as Customer Success and Sales Operations to guarantee a seamless process for our clients. A minimum of 1 year of experience in business-to-business sales is required, with a demonstrated success in new business development. Earnings are dependent on indiv

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Opportunity Details The On It Foundation - a national 501(c)(3) public non-profit headquartered in Miami, FL, that provides free computers and 22nd Century Skill Sets, (to include STEM / STEAM education), for low-income families with students in grades K-12 that receive a free or reduced school lunc

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In cooperation with the Sales Director create an annual strategic plan for achieving your business goals, utilizing sales reporting tools ongoing to identify and analyze opportunities to expand current customer business. Meets or exceeds specific business sales targets, set in cooperation with the S

The Director of Leisure Sales is responsible for leading the leisure sales strategy to maximize revenue and market share across key domestic and international leisure markets. This role will develop and implement sales initiatives, foster relationships with key clients and travel partners, and overs

Are you a college student looking to launch your sales career? As a Uline Outside Sales Intern, spend your summer working alongside sales professionals with the best training, tools and products to win in the field every day. Meet weekly with a sales mentor who will guide and support you on sales ca

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Director Of Streaming Content Analytics.TelevisaUnivision is seeking a Director of Streaming Content Analytics to lead and evolve the strategic direction of our streaming platform, ViX.This is a high-impact leadership role that blends data fluency, business acumen, and content intuition to shape the

Stay up to date on AI-driven search behaviors and technologies, including AI Overviews and LLM optimization, and work with SEO and content teams to shape strategies that optimize visibility, close content gaps, and ensure competitiveness in evolving AI-powered search. Experience with SEO and integra

To thrive as a Sales Coaching and Development Representative, you'll need to think beyond traditional training - this role is all about fueling momentum. Step into a fast-paced position where you'll drive growth, inspire sales teams, and help build a culture that's always leveling up. In this role,

Develop data-driven digital marketing strategies for email, paid media, and SEO to drive traffic and sales. Monitor and optimize performance KPIs, including conversion rates, customer acquisition costs, and sales growth.

Strong knowledge of SEO principles, keyword strategy, and content alignment to support paid + organic synergy.

Additionally, the Director will oversee paid SEO/SEM campaigns, partnering with internal stakeholders to optimize architecture and identify new opportunities. Define and drive a centralized vision for paid digital, SEO/SEM and social across the global enterprise, ensuring alignment with business obj

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