Marketing Content Associate
5 days ago
Miami
NewCo Capital Group is looking for a Marketing Content Associate to support our lifecycle, growth, and revenue marketing initiatives in the funding and business financing industry. This role is ideal for a strong writer and hands-on marketing generalist who can help create, execute, and track campaigns across email, SMS, cold outreach, blogs, newsletters, partner communications, and other marketing materials. The person in this role will work closely with our Lifecycle & Growth Manager, Sales, Brand, and Operations teams to turn campaign ideas, product priorities, and existing materials into clear, polished, and conversion-focused content. Responsibilities include: • Drafting email and SMS campaigns, newsletters, nurture sequences, and follow-up communications, • Creating cold email campaigns and outbound messaging for merchant, partner, broker, ISO, and referral audiences, • Writing blogs, SEO content, case studies, landing page copy, and campaign materials, • Adapting messaging by audience, product, segment, lifecycle stage, and channel, • Uploading, formatting, and supporting campaign setup in HubSpot, Braze, or similar platforms, • Assisting with campaign QA, scheduling, launch coordination, and post-launch monitoring, • Supporting basic list segmentation, campaign organization, CRM hygiene, and workflow updates, • Preparing campaign performance summaries and tracking email, SMS, and content results, • Organizing marketing assets, templates, briefs, and campaign documentation Requirements: • Strong English writing skills, • Experience writing B2B emails, cold emails, blogs, newsletters, or marketing content, • Experience or understanding of funding, financing, fintech, business lending, or financial services, • Ability to explain SME funding and financial products clearly, • Comfortable working with marketing platforms such as HubSpot, Braze, Mailchimp, Klaviyo, or similar tools, • Organized, detail-oriented, proactive, and able to manage multiple tasks, • Basic understanding of email marketing, SMS campaigns, segmentation, CRM organization, and campaign reporting Salary Range: 55 - 65K