Social Media Content Creator
hace 2 días
Miami
Full-time, In-Office — Coconut Grove, Miami ROLE DESCRIPTION Riley Smith Group, a top-producing real estate team based in Coconut Grove, is seeking a Social Media Content Lead to own and execute our organic social media presence at a high level. This is not a vibes-only creative role. This role is for someone who can create consistently, ship fast, track performance, and improve week over week; while owning the full content lifecycle from idea to execution to optimization. This is a hands-on, in-office creation role; most days involve shooting, editing, and collaborating onsite with the team. You will be responsible for producing high-performing short-form content, managing priority platforms, engaging our audience, and driving inbound interest and conversations through organic social — in close partnership with our sales and marketing teams. If you are equal parts creator and operator, this role is for you. Primary Platforms: Instagram, TikTok, YouTube Secondary / Distribution: Facebook, LinkedIn, Google Business WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS) • Consistent posting cadence established across priority platforms, • Clear content pillars defined and executed weekly, • Engagement rate trending upward month over month, • 2–3 repeatable content formats identified that drive saves, shares, DMs, or inquiries, • Content calendar fully owned and executed without reminders, • Weekly performance insights shared proactively with the marketing team This role is accountable for outcomes, not just output. KEY RESPONSIBILITIES High-Performance Content Creation • Film and edit short-form video content for Reels, TikTok, and Shorts, • Capture real-time content at listings, events, office moments, and around Miami, • Edit using CapCut Pro, Descript, or similar tools, • Create branded carousels, reel covers, and visual assets in Canva, • Write strong hooks, scripts, and visual concepts designed to stop the scroll, • Contribute to long-form content development and repurposing when needed, • Shoot primarily on iPhone, with access to professional equipment as appropriate Captions, Hooks & Messaging • Own caption performance across all platforms, • Write compelling, platform-specific copy that drives engagement and conversation, • Maintain consistent brand voice while optimizing based on analytics, • Test, iterate, and improve messaging continuously Platform Ownership & Community Engagement • Own posting, scheduling, and content calendar execution, • Actively engage with comments, DMs, followers, past clients, and Miami locals, • Spark conversations and identify warm inbound opportunities through organic content, • Maintain a positive, on-brand presence across all platforms Performance, Analytics & Optimization • Track weekly performance across platforms, • Monitor engagement, retention, saves, shares, and inbound signals, • Identify what’s working, what’s not, and why, • Present insights and recommendations proactively, • Optimize content based on real performance, not guesses Execution, Speed & AI Integration • Use AI tools (ChatGPT, Perplexity, etc.) to improve speed, ideation, scripting, and iteration, • Turn real-time moments into content quickly, • Manage multiple formats and deadlines without hand-holding, • Ship polished work consistently in a fast-paced environment WHO YOU ARE • A disciplined creator who values consistency over perfection, • A strong storyteller with a sharp eye for hooks and pacing, • Comfortable being on-camera and behind the camera, • Organized, proactive, and execution-focused, • Data-aware — you care how content actually performs, • Comfortable moving fast in a real estate / media environment, • Someone who understands how organic content builds trust, influence, and inbound demand REQUIREMENTS • 3+ years of hands-on content creation and social media management experience, preferably in a fast-paced brand, media, or creator-led environment, • Proven experience filming and editing short-form video, • Strong caption writing and storytelling skills, • Advanced Canva proficiency, • Experience managing content calendars and posting schedules, • Solid understanding of analytics, engagement metrics, and retention, • Comfortable using tools like CapCut Pro, Descript, or similar, • Strong communication and community engagement skills BONUS (NOT REQUIRED, BUT A PLUS) • Real estate or lifestyle brand experience, • Long-form content experience (shooting, scripting, or editing), • Experience with professional camera equipment, • Familiarity with Monday.com, Hubspot, or similar platforms COMPENSATION & GROWTH • Competitive salary based on experience, • Growth path into a senior or lead media position as the department scales, • Access to professional equipment, in-house studio, and AI tools, • Industry events, conferences, and summits, • Structured PTO RECURRING MUST-ATTEND RSG EVENTS: • Coconut Grove Real Estate Talks (Local; Bi-annual), • RSG Happy Hours (Select events throughout the year; Local; Recurring), • RSG Team Meetings (Select events throughout the year; Local; Recurring), • Tom Ferry Success Summit (Anaheim, California; Annual) TO APPLY: Please submit your resume and portfolio showcasing your best work to . Applications without a portfolio will not be considered. Portfolio MUST include short-form video examples you personally filmed and edited.