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Key member of the marketing team responsible for managing the digital marketing programs to support the retail, at-home, and ecommerce business units. He/she will help manage the paid search, email marketing, social media and other digital programs that are important part of overall marketing effort. Digital Marketing Analyst must be hands-on, very analytical and have relevant digital marketing experience in a multi-location retail or service business. Responsibilities: • Direct and manage digital marketing programs including paid search, email marketing, paid social, etc. and coordinating these to support the promotional marketing calendar, • Analyze all results and attribute marketing spend to traffic and sales, • Use SEO and SEM to drive organic and overall website traffic, • Direct and manage all social media efforts with the goal of developing brand ambassadors, brand influencers and indirect referrals, • Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online, • Led effort to analyze marketing metrics to identify cause-effect relationships and suggest ways to utilize these insights in new campaigns, • Work with other marketing managers to develop and implement marketing campaigns that drive traffic and sales, • Work with creative team to create digital marketing content, • Work with other marketing manager to design consumer research that offer insight into customer behavior and recommend programs that attract new customers Requirements: • Bachelor degree in marketing, economics, mathematics, statistics, sciences or engineering, • 3+ years’ experience in digital marketing in retail, consumer product/service, consulting business, • Multi-channel marketing experience generating and tracking leads, traffic, etc., • Experience in data-driven business culture; experience measuring and attributing marketing spend to results, • Experience with SEO, PPC, content marketing, paid search and social marketing, • Working knowledge of database marketing, email marketing, statistical analysis, • Strong analytical, problem-solving, data manipulation and planning skills, • Strong computer skills including (Excel, Google Analytics, relational databases etc.), • Entrepreneurial, hands-on, and able to work independently, • High level of self-motivation and intellectual curiosity, • Good oral and written communication skills We will invest roughly 3 months setting up the Digital Marketing Analyst for success at BTG. He/she needs to develop a strong knowledge of sales, business and marketing process and relationships and strong instincts for the brand and business. Development plan will be individualized, but will include time in stores understanding the customer, how product is sold, and BTG’s competitive advantage.

Regional Marketing Manager is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region. Key Responsibilities: · Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads. · Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis. · Establish relationships with regional sales teams and provide timely sales enablement resources to support the business. · Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements. · Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels. · Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth. · Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning. · Contribute test ideas, execute test strategies, analyze test data and document test results. · Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills. What We’re Looking For: · Exceptional proficiency with Microsoft Excel is required. · Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL. · Understanding of paid search, email, social, and other forms of online advertising. · Experience with website analysis using a variety of analytics tools including Google Analytics. · High intellectual curiosity and ability to think creatively, and identify and resolve problems. · High levels of integrity, autonomy, and self-motivation. · Excellent organizational and time management skills. · Highly motivated individual with 1-5 years of experience.

Ecommerce and Digital Marketing Manager Key member of the digital marketing team, Ecommerce and Digital Marketing Manager works with other marketing manager to improve customer experience, website conversions and optimize leads and sales. He/she must have expertise in data analysis, digital marketing, and e-commerce strategies and help identify opportunities for growth and enhancing company’s online presence. Key Responsibilities · Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing effort. · Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies. · Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience. · Plan, execute, and analyze A/B tests to improve website design, content, and functionality. · Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement. · Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge. · Develop reports and dashboards to communicate findings and insights to cross-functional teams and management. · Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience. · Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns. Key Requirements · Bachelor’s degree in business, marketing, data analytics, or a related field. · Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail storefronts · Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis. · Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels · Strong analytical and problem-solving skills, with the ability to translate data into actionable insights. · Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams. · Detail-oriented and highly organized with the ability to manage multiple projects simultaneously. · Knowledge of e-commerce best practices, online consumer behavior, and industry trends. · Experience with A/B testing, and experimentation methodologies is a plus. · Strong interpersonal skills and proven ability to network and build relationships. · Strong critical thinking skills to assess client needs and propose effective solutions. · Self-motivated and able to work independently. We will set up the new hire for success by having him/her work in our showrooms for 3-4 months to understand our business paradigm and develop key relationships within our organization. Blinds To Go, Inc., is the leading and retailer and manufacturer of custom-made blinds and shades in North America. At Blinds To Go, Inc., we have redefined the window decorating industry with our direct-to-consumer business model and our legendary customer service. We control every element of our brand including the in-store experience and shop-at-home experience. Blinds To Go is an equal opportunity employer. Blinds To Go complies with all federal, state/province, and local laws. Blinds To Go welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Blinds To Go. Building a great company…one person at a time.

Vice President Marketing Vice President of Marketing is responsible for developing a 360-marketing plan and leading and leading a marketing team that supports growth of the retail, shop-at-home, and trade business units. He/she is responsible for developing and executing a comprehensive strategy that builds new customers and drives sales across all channels. He/she must have keen insight of Blinds to Go business and brand strategy and be able to balance short-term results with long-term brand positioning. He/she must be a hands-on manager, an astute analyst and good strategist. He/she must have relevant experience in a multi-location retail or service business with knowledge of lever to drive store traffic and shop at home leads. Responsibilities: · Direct and a manage internal marketing team that includes digital marketing manager and analyst, social media team, creative team, web development team, and regional marketing managers · Develop a 360-marketing plan and calendar that drive business short-term and build brand · Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online · Develop and sustain a culture that values analytical problem-solving, collaboration, ownership and accountability · Work with other department to lead programs and activities that contribute to growth of business and brand Requirements: · Bachelor’s or master’s degree in marketing, communications, or cognitive sciences, mathematics, statistics, sciences or engineering · 10+ years experience in digital marketing in retail, or consumer product/service business · Multi-channel marketing experience · Experience with SEO, PPC, content marketing, paid search and social marketing · 5+ years management and leadership experience · Working knowledge of database marketing, email marketing, statistical analysis · Strong analytical, problem-solving, data manipulation and planning skills · Strong computer skills including (Excel, Google Analytics, relational databases etc.) · Entrepreneurial, hands-on, and able to work independently · High level of self-motivation and intellectual curiosity · Good oral and written communication skills We will invest 6-9 month onboarding this senior manager to ensure their long-term success at Blinds to Go. He/she Will develop a strong knowledge of sales, business and marketing process and relationships and strong instincts for the brand and business. Development plan will be individualized, but will include time in stores understanding the customer, how product is sold, and BTG’s competitive advantage and mentoring from business owners.

Who You Are: You’re a FrontEnd Engineer who builds clean, scalable, user‑focused interfaces with confidence and care. You bring deep experience in SFCC, modern JavaScript, and responsive design, and you know how to turn requirements into fast, accessible, production‑ready code. You thrive in agile teams, communicate clearly, and elevate others through mentorship and best practices. You stay current with evolving standards and push for performance, quality, and maintainability in everything you produce. What You’ll Do: • Create prototypes and production-ready XHTML / CSS / JS for eCommerce websites, • Build responsive layouts, reusable code and libraries for future use, • Focus on user needs and optimum user experience, • Work within an agile team, contributing to daily stand-ups, sprint planning, and estimations, • Be forward thinking, focused on performance initiatives and driven to implement frontend solutions, • Contribute to the team's focus to maintain frontend Quality, • Stay current with evolving standards and technologies, learning new skills as needed, • Mentor the developers for frontend coding standards and best practices You’ll Need to Have: • Prior experience in a similar role at a software house and/or an eCommerce company, • Experience required in Salesforce commerce cloud (SFCC) ISML, • Extensive experience in Page Designer and creating reusable components, • Mastery of HTML5, CSS3 and JavaScript (ES6) adhering to industry defined coding standards, • Experience with unit testing / integration / end-to-end testing, • Experience using CSS pre-processors, CSS-in-JS, SCSS, • Knowledge of popular CSS grid systems, • Hands-on experience in Media query system, • Experience in Typography, Spacing system, • Frontend performance optimization skills to adhere to core web vitals standards, • Experience in PWA kit and dynamic component loading techniques, • Solid understanding of the Agile methodology i.e. story point estimation, refinement, sprint planning, retrospective, sprint demos, • Commercial experience of using version control tooling (GIT) in a large development team performing., • Good understanding / awareness of Accessibility, SEO Principles, Security, Performance best practices, • Debugging and troubleshooting skills, • A desire to write readable, maintainable, modular and extendable code, • Experience in bringing multiple viewport responsive and adaptive web designs to life We’d Love to See: • Strong communication skills and capability to interact directly with the wider team MK Perks: • Generous Paid Time Off & Holiday Calendar, • Summer Fridays, • Internal Mobility Across Brands, • Cross-brand Discount, • Exclusive Employee Sales, • Fav 5 Cards (MK Discount for friends and family), • 401k Match, • Paid Parental Leave, • Thrive Wellness Program, • Commuter Benefits, • Gym Discounts The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com. In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.

Job DescriptionDescription: The Digital Shelf Manager is responsible for working collaboratively to lead the creation, distribution, and publication of visual merchandising tools across owned tools, owned sites, and partner sites. The ideal candidate will have practical experience in digital shelf and merchandising tools, be comfortable with project management and optimizing cross-functional processes and have a historical understanding of the retail environment of sales, marketing, and digital merchandising. Additional responsibilities include managing and working with individuals on customer portals as well as managing and understanding the impact of marketing initiatives like content-driven search engine optimization, product sampling, and digital marketing. This individual will develop financial modeling and conduct cost analysis for all digital content creation. Daily positive and upbeat internal and external department effective communication (both written and verbal) is an integral part of this position, as well as clear and effective communication with retail partners. • Build and distribute best in class content for both, retailer-lead item setups and owned DTC product listings, • Supporting daily customer-centric responsibilities of setup, maintenance and optimizing assortments on site, • Own, maintain and develop the digital shelf toolkit ecosystem (PIM, DAM, and other tools that impact shelf KPIs) with a focus on maintaining and enforcing data integrity and consistencies, • Develop and provide complete and accurate product data to digital shelf and sales teams via PIM custom channels, portals, channel portals, and/or syndication for highly efficient item setups, • Own and manage listing scorecards and PDP health across all retail channels, tracking content completeness, quality scores, and retailer compliance requirements; proactively identify and remediate gaps to maintain best-in-class product page standards, • Manage setup team workflows end-to-end, overseeing project management of item setup pipelines from intake through live publication, ensuring milestones, deadlines, and quality standards are consistently met, • Manage product copy development processes to increase SERP & SEO rank for optimal discoverability, applying meticulous attention to detail in all copywriting, editing, and product data maintenance to ensure accuracy and brand consistency across all channels, • Lead the collection and syndication of product reviews and related UGC and focus on scaling efforts with implementation of new tools, campaigns, and overall process improvements, • Contribute to the discovery, evaluation, and build of AI-driven tools and automation workflows that streamline end-to-end ecommerce data flow, reduce manual processes, and improve speed-to-market for product content, • Work with directors and cross-departmental leads to onboard new project management tool, • Utilizing appropriate project management systems, execute timely omni & ecommerce product launches and oversee process start to finish, • Educate & help evangelize established workflows, be accountable for partners methodically adding newly delivered content to the PM tool, PIM, DAM, or Sampling systems as appropriate, • Track and report digital merchandising performance and cost analysis as it relates to item setup progress, listing scorecard metrics, PDP health scores, product review sampling feedback, new tools and system integrations, and regularly monitor results, • Analyze content creation process, usage, in partnership with internal counterparts, to recommend or implement data-based optimizations where applicable, • Build, coach and mentor all digital merchandising team members, fostering ecommerce expertise and enthusiasm for being strategic experts, • Pursue new projects, tools and ways of working to achieve better business results and best in class merchandising and digital shelf actions Requirements:, • College Degree, • Background (3-5+ yrs) in digital content for corporate retail or wholesale business, • Experience working within an eCommerce or digital retail environment, and managing others, • Possess a creative mindset with excellent communication and project management skills, • Exceptional product copywriting and editing capabilities with meticulous, detail-oriented approach to product data maintenance, content accuracy, and quality assurance across large-scale catalogs, • Comfortable maintaining extensive product data catalogs utilizing PIM and DAM tools, • Experience managing complex digital shelf, site merchandising and discoverability insights, • Demonstrated experience owning listing scorecards, PDP health reporting, and retailer content compliance programs across multiple ecommerce channels, • Proven ability to manage setup team workflows and project manage multi-channel item setup pipelines from intake to publication, • Familiarity with or enthusiasm for AI tools, automation platforms, and data flow solutions that support ecommerce operations; experience contributing to AI tool discovery or implementation is a plus, • Able to tackle complex situations, evaluate alternative courses of action, and provide fact-based solutions/recommendations, • Strong analytical background and presentation skills, • Socially aware with an interest in consumer insights, shopping journey and influential tools, • Desire to work in a highly collaborative environment, with a passion for problem solving, • Strong influencing and relationship building/management skills, • Change agent with an ability to think out of the box and bring new innovative ideas to the table, • Experience in Microsoft Office, marketing and content management tools, social media platforms, advertising platforms, etc., • Experience in extensive consumer product catalogs is strongly preferred

Job Description Job Title: Senior Director, Communications & Marketing Team: External Affairs Location: Hybrid in Atlanta (GA), Chicago (IL) strongly preferred, Newark (NJ), or New York City (NYC) Employment Type: Full-time FLSA Classification: Exempt Start date: ASAP About Braven Braven is a national nonprofit that prepares promising college students to secure a strong first opportunity after college graduation through a career-accelerating program. We work with higher education and employer partners to offer a life-changing experience that begins with a semester-long course for college students, followed by support that lasts through graduation. Together, our ambition is to help rebuild the middle class and revitalize the American Dream. To learn more, take a look at Braven’s Jobs Report. About the Role In order to achieve its ambition of serving 80,000-100,000 Fellows over the next decade, Braven is hiring a Senior Director of Communications & Marketing who will play a pivotal role in leading organizational efforts to be the premier thought leader in the college-to-career space. We’re looking for someone who is an extraordinary and groundbreaking storyteller across channels, from press to digital and from video to speeches. This individual will lead a communications and marketing team responsible for shaping and stewarding a brand grounded in excellence. Individually, you will create the annual communications and marketing strategy, lead major external projects–from strategically pushing out new site announcements to impact reports to insights papers–and work with partners to elevate the Braven brand. As a member of the External Affairs team, you will lead a 5-7 person team as well as a team of 3-5 contractors responsible for external national and regional communications and marketing (media, speaking engagements, social media, video creation, events, etc), internal and CEO communications, as well as other communication and marketing requests/needs as they arrive in alignment with Braven’s brand. This role is on the External Affairs team and reports directly to the Chief External Affairs Officer. What You’ll Do: Strategy (30%) • Set and socialize the goals and vision of Braven’s overall communications and marketing strategy (i.e., national, regional, new sites, internal, core customer, secondary customer strategies) in partnership with the Chief Executive Officer, Chief External Affairs Officer, Regional Executive Directors, and select central team leads., • Support the integration of communication and brand strategies, including digital storytelling, video, press, speaking, and awards, etc strategies across the enterpris.e, • Gather, interpret, and synthesize quantitative and qualitative data to define patterns and continuously strengthen our approach to storytelling., • Create and manage efficient and smart systems, infrastructure and tools to track and report on communications & marketing progress and media stakeholder management., • Lead org-wide learning and development related to Braven's brand and communications for national and regional staff, including old and new members., • Oversee the communications stream of change management efforts led by the Associate Director, Internal Communication.s High-Stakes Stakeholder Management and Content Development (50%) • Bring a network of media relationships and execute media activities that secure high-profile placements across relevant national media outlets and platforms to ensure a drumbeat of high-profile national and local press placements that further understanding of the challenge Braven is working to address and Braven’s impact, • Oversee, play a heavy hand in writing/ideating, and help to place speeches, op-eds, and other statements on behalf of executive and regional leadership, • Oversee and execute on major brand moments for the organizatio,n including the release of impact reports, new site launches, etc, • Project manage CEO's book project People Management (20%) • Effectively coach 5-7 full-time communication staff members to become the strongest version of themselves, aligned to the goals of their role and their professional aspirations, as well as meet organizational brand goals., • This includes effectively overseeing and managing the team that runs point on: events, regional communications strategies and execution, CEO communications strategy and execution, internal communications, Fellow and Volunteer comms, Social, Video, and Google ads, SEO optimization, • Manage a team of 3-5 contractors in the areas of video, web design, graphic design, etc., • Coordinate with regional teams to understand opportunities and navigate varying regional markets, • Other duties as assigned Requirements Minimum Requirements • Education: BS/BA or relevant experience, • Work Experience: 10+ years of relevant experience Preferred Qualifications • You build inspiring visions and strategies that amplify and grow the brand and motivate others to action., • You bring a network of contacts in the media., • You go after ambitious and measurable goals with joy, action orientation, and perseverance., • You’re extremely detail-oriented and sweat the small stuff, while also not losing sight of the big picture., • You build strong external and internal relationships with a variety of stakeholders and have significant experience tailoring your approach based on an understanding of the beliefs, motivations, and contexts of others., • You exercise discretion and independent judgment in conversations with the press and other high-stakes audiences., • You enjoy bringing together multiple perspectives to enhance your work and decisions., • You are a constant learner when it comes to understanding the strongest brands out there., • You continually reflect to improve, and actively create space for the receipt of upward feedback from individual contributors and managers., • You exemplify Braven’s core values. Please know that no one ever meets 100% of the preferred qualifications. If much of this describes you, we encourage you to apply. Work Demands • Ability to work in-person in Atlanta (GA), Chicago (IL), Newark (NJ), or New York City (NYC), • Travel: Ability to travel at least 1x per month for 2-3 days at a time. Additional Requirements • Authorized to work in the U.S., • Braven doesn’t offer employment visa sponsorship. Application & Interview Process While the interview process may vary slightly, the general process will be: • Phone screen with Talent Team member, • Performance Task, • Interview with Hiring Manager, • Panel Interview with Key Partners, • Reference Checks Benefits Compensation and Benefits Braven offers competitive base salaries based on the midpoint of the market among not-for-profit organizations of similar size, with opportunities for salary growth over time. We believe in compensating staff members fairly in relation to each other, their qualifications, and their impact on behalf of the organization, and take internal and external equity seriously. Given our commitment to equity, Braven does not negotiate salary offers; instead, each salary offer is determined carefully using external and internal benchmarking. Starting salary within the range is determined by role scope and qualifications, with new hires starting at the lower end to allow for growth with performance. Braven does not base compensation on individual candidate salary expectations and is committed to maintaining internal equity. The salary ranges, by geographic market, for this role are set forth $105,500-$131,800 in Atlanta, $111,300-$139,100 in Chicago, $122,500-$153,100 in New York and Newark, NJ. This is a full-time, regular, exempt, and benefits eligible position where you will be working at 100% capacity. Braven also provides competitive, comprehensive benefits, recognition, and career development. While Braven reserves the right to change benefits at any time, current benefits include: • Unlimited vacation time in addition to org-wide holidays and week-long shutdowns in July and the end of the calendar year (this is a minimum of 19 days per year), • Braven supports your path to parenthood and beyond with $25,000 in lifetime Carrot benefits for fertility, family-building, and hormonal health, • Match of your 401K contribution up to 5% of your base annual salary, starting your first full month, • Coverage of 85% of health insurance premium for employee and dependents, • 12 weeks of paid parental leave, • A one-month paid sabbatical after 4 years on staff Location We gather in the office at least 3 days per week (on Tuesday, Wednesday and Thursday) and often work remotely 2 days per week (although certain commitments might adjust that from time to time). Therefore, this role requires teammates to live within commuting distance of one of our hubs: Atlanta, Chicago, Newark, or New York City. We believe in the magic, connection, and collaboration that happens when people work together face-to-face and we believe in giving people flexibility to focus, balance personal priorities, and save themselves two commutes per week. Braven is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor. We encourage talented individuals of all backgrounds to apply.

Job DescriptionFIELD MARKETING MANAGER WHAT A DIFFERENCE At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know. We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives. WHAT YOU WILL DO As the Field Marketing Manager, you will serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations. You will work directly with Franchise Owners to build effective annual marketing plans, make smart use of their required local marketing investment, and execute programs that drive enrollment growth in their communities. In this role, you will blend marketing expertise, relationship management, and accountability to ensure Franchise Owners have the guidance, tools, and support needed to grow their schools while maintaining brand standards. This role reports to the Senior Manager, Field Marketing. Franchisee Advisory & Plan Management • Support a regional portfolio of franchise schools as the primary day-to-day local marketing resource and trusted advisor., • Consult Franchise Owners on how to allocate their local marketing investment across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach., • Review and approve annual and ongoing local marketing plans, ensuring strategies are market-appropriate, channel-effective, and aligned with brand expectations., • Monitor marketing spend pacing across assigned schools and proactively address underinvestment or off-track activity before compliance issues arise., • Deliver seasonal recommendations, campaign toolkits, and educational resources that keep Franchise Owners informed, engaged, and positioned for success throughout the year.Brand Compliance & Channel Quality, • Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines., • Review Franchise Owner-submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback., • Identify and escalate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners in accordance with established processes., • Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams.Franchise Owner Relationship Management, • Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support., • Conduct regular touchpoints through calls, virtual meetings, and periodic in-market visits to strengthen engagement and drive results., • Respond to Franchise Owner questions and requests with urgency and professionalism, engaging subject matter experts when specialized support is needed., • Partner with Franchise Business Consultant to drive school performance and address business needs., • Gather and share field feedback, local market insights, and successful practices with the broader marketing team to improve programs and resources systemwide. WHO WE ARE LOOKING FOR • 8+ years of marketing experience, ideally in local marketing, field marketing, franchising, or a multi-location business environment., • Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy., • Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners., • Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations., • Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines., • Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes., • Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships., • Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events., • Bachelors degree in Marketing, Communications, Business, or a related field.WHAT YOU WILL GET, • Commission or bonuses based on personal and company performance, • 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School, • Full-time team members are eligible for health, dental and vision insurance, • 401k with company matching up to 3.5% and company provided life insuranc, • Employee Assistance Program Flexible work from home options available.

Job DescriptionBenefits: • Company parties, • Competitive salary, • Dental insurance, • Flexible schedule, • Free food & snacks, • Free uniforms, • Health insurance, • Opportunity for advancement, • Paid time off, • Relocation bonus, • Signing bonus Job description Job Summary: We are a surgical practice specializing in orthopedics and spine surgery seeking a dynamic BUSINESS DEVELOPMENT MANAGER to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to promote our practice and services effectively. MUST HAVE A MINIMUM OF 2 YEARS EXPERIENCE IN MARKETING, PARTICULARLY WITH PHARMACEUTICALS/PHYSICIANS/MEDICAL. THIS POSITION IS FOR NORTH/CENTRAL JERSEY, OR A HYBRID. APPLY WITHIN TO DISCUSS FURTHER. Duties: • Round to other doctors office and therapists offices to gain business, • Plan and execute marketing campaigns across various platforms and with various clientele, • Conduct market research to identify trends and opportunities, • Create engaging content for digital marketing initiatives, • Manage social media accounts and engage with followers, • Collaborate with the management team to drive advertising sales, • Utilize analytics tools to track campaign performance and optimize strategies, • Implement SEO techniques to improve website visibility, • Oversee e-commerce activities and enhance online presence, • Utilize marketing automation tools for efficient campaign management Skills: • Proficiency in digital marketing strategies and techniques, • Strong background in content marketing and advertising sales, • Experience with social media marketing and market analysis, • Knowledge of e-commerce platforms and advertising principles, • Familiarity with marketing automation tools and SEO practices If you are a creative individual with a passion for marketing and possess the skills mentioned above, we encourage you to apply. Join us in driving our practice forward through innovative marketing strategies. Job Types: Full-time, Part-time, Contract Pay: $75,000.00 - $210,000.00 per year Benefits: • Health insurance, • Paid time off, • Referral programSchedule:, • 8 hour shift, • Day shift, • Monday to FridaySupplemental Pay:, • Bonus opportunities, • Commission pay, • Yearly bonusExperience:, • MEDICAL MARKETING: 2 years (Required)Ability to Commute:, • Clifton, NJ 07015 (Preferred)Ability to Relocate:, • Clifton, NJ 07015: Relocate before starting work (Required)Willingness to travel:, • 75% (Required)Work Location: In person

Job DescriptionTake us to the top! If you’re the kind of marketer who loves the thrill of ranking #1 on Google, thrives on building pipelines that overflow with leads, and gets just as excited about data dashboards as you do about killer creative ideas, keep reading. Docutrend is the leading modern office and workforce technology company in the Northeast. We give businesses the tools they need to work smarter—integrating IT, print, communications, and workflow solutions into one seamless package. Our service is personal, our tech is cutting-edge, and our potential for growth is huge. Now, we need a strategic, results-obsessed, AI-powered Marketing Manager to make sure everyone knows it. What You’ll Own • SEO Domination: Develop and execute strategies to get us into—and keep us in—the top 3 search results for our category., • Lead Generation Engine: Drive aggressive inbound growth with targeted campaigns that actually convert., • Website Conversion Machine: Simplify, optimize, and revamp our site for clarity, speed, and maximum conversions., • Content that Converts: Lead creation of engaging blogs, videos, case studies, and email campaigns that make office tech sound unmissable., • Smart Automation: Use AI tools to streamline content production, reporting, and campaign optimization., • Campaigns with Purpose: Build and manage integrated marketing campaigns (email, social, PPC, events) with measurable ROI., • Data-Driven Decisions: Monitor, measure, and report on everything that matters—turning insights into action., • Project Leadership: Keep every player (internal and external) aligned to hit KPIs and deadlines.Who You Are, • A strategic thinker with a competitive edge—you like to win, and you have the numbers to prove it., • An SEO and inbound marketing specialist who knows how to turn traffic into leads and leads into sales., • Fluent in marketing analytics tools and able to translate data into compelling recommendations., • Comfortable using AI to optimize workflows, scale content, and improve targeting., • A detail-driven project manager who gets things done and makes sure others do, too., • Creative enough to make “office technology” sound exciting—and analytical enough to measure exactly how well it worked.Required Skills & Qualifications, • Bachelor’s degree in Marketing, Communications, or related field., • 5+ years in a corporate marketing department or marketing agency with a B2B focus., • Proven expertise in SEO and inbound lead generation., • Experience with CRM systems (e.g., HubSpot, Salesforce) including segmentation, automation, and reporting., • Proficiency with email marketing and social media marketing tools., • Google Ads, Google Analytics, and Google Search Console experience., • Intermediate to advanced Word, Excel, and PowerPoint skills., • Proficient with image editing (e.g., Adobe, Canva) and web editing/CMS platforms (e.g., WordPress)., • Strong project management skills with the ability to coordinate multiple stakeholders and drive projects to completion., • Metrics-driven mindset with an eye for creativity., • Strong analytical skills and the ability to interpret and present data clearly., • High energy, competitive spirit, and a drive to win., • Demonstrated experience using AI tools (e.g., ChatGPT, Jasper, Surfer SEO, Grammarly) to streamline workflows, enhance content, optimize campaigns, and support data analysis., • Results-driven, detail-oriented, consistently meets deadlines, and produces high-quality work., • Collaborative team player with excellent written and verbal communication skills.Why You’ll Love It Here, • Competitive salary $90K - $110K with flexibility for top performers., • Performance-based quarterly bonus program., • Comprehensive benefits and 401(k)., • Generous PTO and hybrid flexibility., • Direct line to leadership—your work and ideas will have visible impact., • Support for hiring offshore resources to fill in skill gaps and help you execute at speed.This isn’t a “keep the lights on” marketing role—it’s a growth mission. If you’re ready to lead, compete, and win, we want to talk. 📩 Apply now and send us the metrics you’ve delivered that prove you can take us to the top. Job descriptions do not typically include every duty or responsibility that a person in the role may be asked to perform. You may be required to perform other related duties as assigned. This position is hybrid based out of our Totowa, NJ office. We are an AA/EOE employer. Powered by JazzHR y04UCikob2

Job DescriptionTITLE: Content, Pitch & Proposal SpecialistLOCATION: Hackensack, NJSeeking a talented Content, Pitch & Proposal Specialist to join our talented, creative, passionate marketing and business development team. In this role, you will be responsible for creating compelling written content for various marketing channels, including the website, social media, newsletters, pitches to potential clients. Additionally, you will be responsible for identifying and submitting the firm’s best work for relevant awards and accolades. You will work alongside the team to develop and execute content, awards submissions, and pitch strategies that drive growth, engagement and build our brand.Responsibilities: • Develop and execute a content, awards submission, and pitch strategy that aligns with the firm’s overall marketing and business development goals and objectives., • Write, edit, and publish high-quality content for the website, blog, social media, email newsletters, and other marketing channels., • Collaborate with internal teams, including individual attorneys, practice and industry groups to develop content that showcases the firm’s experience, expertise and thought leadership., • Conduct research on legal topics and trends to ensure that our content is up-to-date and relevant., • Optimize content for SEO to increase visibility and drive traffic to the website., • Identify and calendar relevant awards and accolades, and coordinate the submission process, including drafting and submitting materials., • Create compelling pitches to potential clients that highlight the firm’s strengths and capabilities., • Create intelligence reports on companies, industry trends and developments to keep our team and attorneys informed or relevant news and insights., • Monitor and analyze content, awards submission, and pitch performance metrics to inform future strategies. Requirements:, • Bachelor’s degree, preferably in Marketing, Journalism, Communications, or related field., • 3+ years of experience in content creation and management, awards submissions, and pitching in a legal or professional services environment., • Extremely strong writing, editing and proofreading skills., • Strong understanding of SEO best practices and experience with SEO tools such as Google Analytics., • Demonstrated ability to identify relevant awards and accolades and coordinate the submission process., • Experience with experience management system, email marketing platforms, and social media management tools., • Ability to manage multiple projects and deadlines in fast-paced environment., • Strong attention to detail and commitment to quality., • Knowledge of legal industry terminology and trends, strongly preferred.

Job DescriptionTITLE: Content, Pitch & Proposal ManagerLOCATION: Hackensack, NJSeeking a skilled Content, Pitch & Proposal Manager to join our talented, creative, passionate marketing and business development team. In this role, you will be responsible for crafting compelling pitches and proposals to help win new clients and support the growth of the firm. You will also work alongside the team and manage the written content for various marketing channels, including the website, social media and newsletters. Additionally, you will be responsible for identifying and submitting the firm’s best work for relevant awards and accolades. You will work alongside the team to develop and execute content, awards submissions, and pitch strategies that drive growth, engagement and build our brand.Responsibilities: • Develop and execute a content, awards submission, and pitch strategy that aligns with the firm’s overall marketing and business development goals and objectives., • Write, edit, and publish high-quality content for the website, blog, social media, email newsletters, and other marketing channels., • Collaborate with internal teams, including individual attorneys, practice and industry groups to develop content that showcases the firm’s experience, expertise and thought leadership., • Conduct research on legal topics and trends to ensure that our content is up-to-date and relevant., • Optimize content for SEO to increase visibility and drive traffic to the website., • Identify and calendar relevant awards and accolades, and coordinate the submission process, including drafting and submitting materials., • Create compelling pitches to potential clients that highlight the firm’s strengths and capabilities., • Analyze and respond to RFPs and other client inquiries., • Create and maintain a repository of proposal templates and other materials to streamline the proposal development process., • Manage the proposal development process from start to finish, including design, content development, editing and proofreading., • Create intelligence reports on companies, industry trends and developments to keep our team and attorneys informed or relevant news and insights., • Monitor and analyze content, awards submission, proposal effectiveness, pitch success rates and other performance metrics to inform future strategies. Requirements:, • Bachelor’s degree, preferably in Marketing, Journalism, Communications, or related field., • 5+ years of experience in content creation and management, awards submissions, and pitching in a legal or professional services environment., • Extremely strong writing, editing and proofreading skills., • Strong research and analytical skills, with the ability to synthesize complex information into clear, concise messaging., • Strong understanding of SEO best practices and experience with SEO tools such as Google Analytics., • Demonstrated ability to identify relevant awards and accolades and coordinate the submission process., • Experience with experience management system (experience with Foundations a strong plus), email marketing platforms, and social media management tools., • Ability to manage multiple projects and deadlines in fast-paced environment., • Strong attention to detail and commitment to quality., • Knowledge of legal industry terminology and trends, strongly preferred.

Job DescriptionCompany Description At Longbridge, we love seniors and we’re passionate about helping them unlock the power of one of their greatest assets—their home equity. As a leading provider of home equity solutions for seniors, we’re committed to helping older homeowners make the most of what they’ve worked hard to build, so they can live the retirement they imagined. And we don’t just do it well, we do it really well. With an “Excellent” rating on Trustpilot and over a thousand customer testimonials, we’ve earned a reputation for making it easy and stress-free to access home equity—with guidance every step of the way. But it’s not just our customers who love us—our team does, too! We’ve been named a Great Place to Work® three years in a row because we believe that when people enjoy what they do and where they do it, everyone wins. Why Longbridge? At Longbridge, we don’t just offer jobs, we offer careers that grow with you. Here’s why you’ll love being part of our team: • Grow With Us – We’re big believers in investing in our people. From top-notch training to clear career paths, we support your professional growth every step of the way. Plus, we love promoting from within—because when you succeed, we all do., • A Culture That Clicks – We work hard, but we have fun doing it! Whether it’s team-building events, friendly competitions, or just an atmosphere of open communication and collaboration, we make sure work feels less like “just work.”, • Benefits That Have Your Back – We’ve got you covered with best-in-class health plans (medical, dental, vision, HSA, and FSA), generous PTO, paid holidays, company-paid life insurance, and a competitive 401(k) match. Because taking care of our team is just as important as taking care of our customers. If you’re looking for a place where your work truly makes a difference, we’d love to have you on board. Apply today and let’s do great things together! Job Description Longbridge Financial is looking for a Director of Digital Marketing to join our Marketing team. This is a high-impact, highly visible role for a seasoned digital marketing leader who thrives at the intersection of strategy, execution, and innovation. You will serve as the internal owner of our digital marketing ecosystem — managing agency partnerships, overseeing a major website rebuild, leading paid media strategy, and bringing cutting-edge AI, AEO, and GEO capabilities in-house. Reporting directly to the AVP of Marketing Strategy & Analytics, you will play a critical role in freeing up senior leadership bandwidth to focus on long-term strategy while ensuring day-to-day digital operations run with precision and performance. Proven experience in the mortgage industry is HIGHLY preferred. What You’ll Do Agency & Budget Management • Own and manage relationships with our digital marketing and media agencies, serving as the primary point of accountability for deliverables, timelines, and performance, • Manage large media budgets with a sharp focus on efficiency, ROI, and continuous optimization, • Proactively identify performance gaps and make strategic recommendations to improve results across all paid channels Website & Digital Presence • Serve as the internal business owner for a large-scale website rebuild, managing both an external agency partner and an internal IT development team — overseeing the project from strategy through launch and ultimately transitioning ongoing site management from the agency to the internal IT team, • Ensure the site is built for performance, user experience, and discoverability — with a strong foundation in modern SEO, AEO, and GEO best practices Paid Media Strategy • Lead paid media strategy across channels, translating business objectives into smart, data-informed media plans, • Partner with analytics team members to measure performance and optimize campaigns in real time, • Lead CRO strategy and a structured testing and experimentation program — identifying hypotheses, prioritizing tests, and applying learnings to continuously improve conversion rates and down-funnel lead performance AI, AEO & GEO • Bring hands-on expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Longbridge is positioned for visibility in AI-driven search environments, • Actively leverage AI tools to improve marketing efficiency, content performance, and audience targeting across digital channels, • Serve as an internal subject matter expert and thought leader on emerging AI applications in digital marketing Lead Purchase Optimization & Growth • Own the strategy and execution of Longbridge’s lead purchase program, managing relationships with third-party lead aggregators and direct lead vendors to ensure a consistent, cost-efficient supply of qualified senior borrower leads, • Develop and maintain a lead delivery and experience framework spanning both internally generated (paid media) and purchased lead sources — ensuring seamless handoffs, consistent lead quality standards, and full-funnel tracking from initial contact through conversion, • Evaluate, negotiate, and optimize contracts with lead aggregators and HECM/reverse mortgage-specific lead suppliers; continuously assess vendor performance against cost-per-funded-loan and other downstream quality metrics, • In partnership with marketing analytics build and maintain a lead scoring and quality model that integrates data across first-party, purchased, and aggregated lead sources — enabling smarter budget allocation across channels and vendors, • Partner with the sales channel and retention marketing teams to close the feedback loop between lead quality and downstream performance — using funded loan data, contact rates, and pipeline conversion to continuously inform and refine lead purchasing strategy, • Identify and test emerging lead acquisition channels — including AI-driven audience targeting, programmatic direct mail integration, and senior-specific digital networks — to diversify and grow Longbridge’s lead supply beyond existing aggregator relationships Team Leadership • Act as a player-coach to junior team members, providing guidance on digital execution, campaign management, and analytics, • Collaborate cross-functionally with content, creative, sales channel, and retention marketing teams, • Directly manage and develop the Marketing Campaign Manager, with a particular focus on direct mail strategy and performance — providing oversight on campaign planning, audience targeting, vendor coordination, and measurement against cost-per-lead and downstream conversion goals; serve as a senior resource and thought partner for elevating the direct mail program as a core growth channel Qualifications What You Bring • 8–10+ years of progressive digital marketing experience, with a track record of owning strategy and execution at a senior level, • Proven experience managing agency relationships and large paid media budgets, with demonstrated ability to drive performance improvements, • Hands-on experience with AEO and GEO strategies and a deep understanding of how AI is reshaping search and content discoverability, • Proficiency with AI marketing tools and a genuine enthusiasm for applying emerging technology to marketing challenges, • Experience serving as an internal business owner on large-scale digital projects, including website rebuilds or platform migrations, with demonstrated ability to manage both external agency partners and internal technical teams, • Proven experience leading CRO programs and structured experimentation frameworks, with a track record of improving conversion rates and optimizing down-funnel lead performance, • Strong analytical mindset with the ability to translate data into actionable strategy, • Excellent communication and stakeholder management skills, • Experience in regulated financial services industries preferred; reverse mortgage or senior-focused marketing a plus, • Demonstrated experience managing third-party lead purchase programs, including vendor evaluation, contract negotiation, and ongoing performance optimization against cost-per-acquisition and downstream conversion metrics, • Familiarity with lead aggregator ecosystems in financial services or senior-focused consumer markets; experience with HECM, reverse mortgage, or home equity lead sources strongly preferred, • Partner with marketing analytics to develop lead quality models that synthesize first-party data, purchased leads, and aggregator sources into actionable scoring and budget allocation frameworks Additional Information • Working in a growing and dynamic industry, • Full benefits: Medical, Dental, Vision, FSA/HSA, and wide array of voluntary products and discounts, • 401(k) with company match, • Paid time off, • This is an exempt role, • Target base salary range is 197 - 215K, which is based on various factors including skills and work experience., • In addition to base salary, this role is eligible for a competitive additional compensation program via annual bonus that is based on individual performance., • LBF is an EEO/AA/Vet/Disabled Employer, • Please note that salaries that are estimated on various job sites may not reflect the actual compensation. Job sites, set the estimated salary, not Longbridge Financial. Important Note: When you click on a video, certain personal information may be sent to the video provider (such as YouTube, Vimeo, etc.). To learn more about our privacy practices, please review our company Privacy Notice.

Job DescriptionDescription: Pashman Stein Walder Hayden P.C., a dynamic and rapidly growing mid-sized law firm, is looking to add a full-time Marketing Specialist to join the firm’s Hackensack, New Jersey headquarters. The position reports directly to the Chief Marketing & Business Development Officer and Marketing & Business Development Manager and plays a key role in supporting the firm’s strategic marketing and business development initiatives. The ideal candidate is highly organized, detail-oriented, and collaborative, with experience in law firm marketing. Requirements: Primary Responsibilities: • Collaborate with the Chief Marketing & Business Development Officer and Marketing & Business Development Manager to support the firm's marketing and business development initiatives to enhance the firm's visibility, strengthen client relationships, and drive growth., • Assist in overseeing the Marketing Coordinator and Marketing Assistant, with appropriate delegation of tasks and coordination of day-to-day activities., • Manage and execute the firm’s social media strategy and content calendar, including overseeing the creation, editing, and posting of content across multiple platforms, to manage, grow, and enhance the firm’s existing web and social media presence. •Manage and maintain the firm’s website, including updates and revisions to ensure accuracy, timeliness, and consistency, while optimizing SEO and GEO efforts., • Coordinate and facilitate firm-hosted events, including planning, logistics, vendor coordination, promotional materials, and on-site support., • Identify, coordinate, and manage sponsorships, memberships, and networking opportunities aligned with the firm’s marketing and business development goals., • Support the coordination and preparation of Requests for Proposals (RFPs) and other client pitches and presentations, including background and market research to assist attorneys in pitches and proposals., • Prepare and update marketing and business development materials for the firm, practice areas, and individual attorneys., • Coordinate and prepare award submissions and rankings, including Chambers, Best Lawyers, Super Lawyers, Law360, and the New Jersey Law Journal., • Support internal and external communications, including internal newsletters, press releases, client alerts, blogs, and media materials., • Maintain and leverage the firm’s CRM system by updating, organizing, and managing data to enhance reporting, targeting, and business development outcomes., • Compile data and assist in preparing analytics and insights related to marketing and business development initiatives to measure effectiveness and inform strategy. Knowledge, Skills and Abilities: • Minimum of 5 years of experience working in marketing, communications and business development, including experience and proficiency in the areas outlined above., • Law firm experience strongly preferred., • Bachelor’s degree in marketing, communications, business, or related field preferred., • Resourceful, self-starter with the ability to manage multiple priorities in a fast-paced environment., • Excellent verbal and written communication skills, with proficiency in drafting and editing marketing content, proposals, and client-facing materials, as well as strong proofreading skills., • Excellent computer skills, including proficiency with relevant software and platforms such as social media platforms (Zoho Social, Constant Contact), CRM systems (Nexl), SharePoint, Microsoft Office (Word, Outlook, Excel, PowerPoint, and Copilot), Adobe Creative Suite (Illustrator, Photoshop, InDesign), and Zoom., • Ability to work both independently and collaboratively as part of a team., • Superior organizational and project management skills and a high level of attention to detail., • Demonstrated ability to grasp and implement new concepts quickly., • Demonstrated adaptability and willingness to learn new technologies, tools, and processes in support of evolving marketing and business development strategies. Compensation The salary range for this position is $70,000–$90,000, commensurate with experience. The firm offers a comprehensive benefits package, including health insurance, flexible working arrangements, and a 401(k) plan with employer matching, available after six months of employment. For open positions and to submit your resume, please contact jlifschitz@pashmanstein.com, Human Resource and Recruitment Manager.

Job Description Founded in 2006, Lycamobile is a solution for those who want to connect back home. As a leading international wireless carrier, we provide solutions to over 30 million customers across 24 countries, Lycamobile’s sheer span, focus on customer service and innovative business strategy has seen it outgrow its competitor set; achieving greater coverage of the European population than any other network operator. Thanks to our dedicated team, we are continuously driving costs down without compromising on quality for our customers. With that ethos imbedded into our vision, Lycamobile is currently seeking a Senior Paid Media Marketing Manager located in the Newark, NJ area. Position Overview We are seeking a Senior Paid Media Manager to lead, manage, and optimize our digital media campaigns across programmatic (+ CTV & DOOH), Paid Search (Google, Bing), and Paid Social (Meta, TikTok, Snapchat). This role requires a unique mix of strategic vision and hands-on execution, with a strong focus on top- and middle-funnel tactics that fuel brand awareness, consideration, and demand generation. You will own campaign performance end-to-end—planning, execution, optimization, and reporting—while providing actionable insights to maximize return on ad spend (ROAS), drive incremental orders, and expand brand reach. Performance Analysis & Reporting • Monitor and analyze key performance indicators (KPIs), including CPA, ROAS, CTR, CVR, and LTV, to identify trends and areas for improvement., • Provide regular performance reports, insights, and actionable recommendations to stakeholders., • Leverage data from Google Analytics, Google Ads, Facebook Business Manager, and third-party attribution tools to drive campaign optimization. Strategic Growth & Innovation • Identify and implement new opportunities for audience expansion, automation, and AI-driven optimizations., • Stay ahead of industry trends, algorithm updates, and best practices to ensure competitive advantage., • Explore emerging digital media platforms and strategies to expand Lyca Mobiles paid media presence. Key Responsibilities • Campaign Management & Optimization, • Build, launch, and manage campaigns in-platform across programmatic, CTV, DOOH, paid search, and paid social channels., • Lead and mentor the Paid Media Manager in executing and optimizing lower-funnel campaigns across paid search, paid social and retargeting, ensuring performance targets are met and continuously improved, • Optimize campaigns in real-time to improve efficiency, maximize performance, and achieve KPIs such as brand awareness, reach, engagement, and conversions., • Implement A/B and multivariate testing to refine creative, audience targeting, and bidding strategies., • Collaborate with the pricing team to develop and implement channel-level incentive strategies and promotional plans, • Strategic Planning & Channel Optimization, • Develop and execute paid media strategies focused on driving upper- and mid-funnel performance, nurturing prospects through the customer journey., • Allocate budgets effectively across channels based on performance data, audience insights, and business priorities., • Identify new growth opportunities and emerging platforms/tactics to keep the brand ahead of the curve., • Performance Analysis & Reporting, • Monitor campaign analytics and produce regular performance reports with clear insights, learnings, and recommendations., • Collaborate with analytics teams to refine attribution models and measure incremental impact., • Present channel performance, trends, and optimization strategies to senior stakeholders. Cross-Functional Collaboration • Work closely with Affiliate, Organic Social, SEO, Creative and Analytics teams to ensure campaigns are aligned with overall marketing and brand objectives., • Partner with media vendors, platforms, and agencies to maximize buying power and access to new betas. Qualifications • 5+ years of hands-on experience managing paid media campaigns across multiple channels, with emphasis on programmatic, CTV, DOOH, paid search, and paid social., • Proven track record of delivering measurable results in both brand awareness and performance-focused campaigns., • Deep understanding of top- and mid-funnel marketing tactics, audience segmentation, and customer journey mapping., • Advanced proficiency in platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and leading DSPs (e.g., The Trade Desk, DV360)., • Strong analytical skills with experience in tools like Adobe, GA4, Datorama or similar., • Ability to balance strategic thinking with tactical execution., • Excellent communication skills with the ability to translate complex data into clear, actionable insights for stakeholders. Company DescriptionAbout Lycamobile: The world’s largest international mobile virtual network operator with over 16 million customers with a new customer joining every two seconds. Lycamobile’s mission is to connect friends and family around the world. We aim to do this by offering low-cost, high-quality data and voice services across 24 countries. Lycatel LLC is an equal opportunity employer. We will not discriminate on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.About Lycamobile:\r\n\r\nThe world’s largest international mobile virtual network operator with over 16 million customers with a new customer joining every two seconds. Lycamobile’s mission is to connect friends and family around the world. We aim to do this by offering low-cost, high-quality data and voice services across 24 countries.\r\n\r\nLycatel LLC is an equal opportunity employer. We will not discriminate on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.

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