Vice President of Marketing
hace 15 días
Sacramento
Job Description MyOutDesk is seeking a strategic, data-driven Vice President of Marketing to accelerate brand growth and scale our demand generation engine. This executive leader will translate strategy into measurable action - driving qualified pipeline, increasing revenue, and strengthening our position in the BPO and virtual staffing industry. This role requires a modern marketing leader with deep expertise in Paid Media, SEO, AEO, analytics, and revenue attribution. You must be able to clearly connect marketing initiatives to revenue outcomes and build a high-performing team aligned with aggressive growth targets. As a leadership hire, you will move fluidly between high-level strategy and hands-on execution. What you will do: Revenue & Demand Generation • Own the demand generation strategy across paid and organic channels, • Drive measurable pipeline growth and revenue through paid search, SEO, content, and performance marketing, • Partner closely with Sales to align campaigns with revenue targets and pipeline goals Paid Media & Performance Marketing • Oversee paid search and paid social strategy, and optimization, • Establish and report on KPIs including CPC, CPA, ROAS, conversion rate, pipeline contribution, and revenue attribution, • Continuously optimize campaigns to improve efficiency and scale revenue impact SEO, Content & AEO Strategy • Lead enterprise-level SEO and Answer Engine Optimization strategies, • Develop content frameworks that drive qualified traffic and revenue, • Implement structured data, technical SEO improvements, and content optimization strategies, • Clearly connect SEO initiatives to pipeline and revenue growth Analytics & Funnel Optimization • Own marketing analytics and performance reporting, • Demonstrate advanced expertise in GA4, including: TOFU, MOFU, BOFU funnel tracking; event configuration and conversion tracking; attribution modeling, • Identifying optimization opportunities across the funnel, • Build dashboards that tie marketing performance directly to revenue outcomes Leadership & Brand Growth • Lead and develop a global marketing team, • Strengthen brand authority and thought leadership in partnership with PR and communications, • Implement generative AI strategies to enhance marketing efficiency and scalability Who You Are: • 8-10 years of progressive marketing leadership experience, • Proven success driving revenue through Paid, SEO, and content strategies, • Clear experience connecting marketing initiatives to pipeline and closed revenue, • Strong B2B background (BPO or services industry/solution-selling experience preferred), • Deep understanding of performance metrics, attribution, and revenue reporting, • Experience scaling marketing teams in high-growth, fast-paced, dynamic environmentsCompany DescriptionMyOutDesk is a global staffing and talent solutions company with nearly 20 years of experience helping businesses scale through high-performing remote teams. With operations across the United States, Latin America, and Africa, we deliver world-class talent while prioritizing collaboration, career growth, and work-life balance. Recognized as a Top 50 Fastest-Growing Company and an Inc. 5000 award winner, MyOutDesk is committed to long-term success for both our clients and our people. Join us and be part of a global team built for impact. Recognized as a Top 50 Fastest-Growing Company and an Inc. 5000 award winner, MyOutDesk is committed to long-term success for both our clients and our people. Join us and be part of a global team built for impact.MyOutDesk is a global staffing and talent solutions company with nearly 20 years of experience helping businesses scale through high-performing remote teams. With operations across the United States, Latin America, and Africa, we deliver world-class talent while prioritizing collaboration, career growth, and work-life balance.\r\n\r\nRecognized as a Top 50 Fastest-Growing Company and an Inc. 5000 award winner, MyOutDesk is committed to long-term success for both our clients and our people. Join us and be part of a global team built for impact.\r\n\r\nRecognized as a Top 50 Fastest-Growing Company and an Inc. 5000 award winner, MyOutDesk is committed to long-term success for both our clients and our people. Join us and be part of a global team built for impact.