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Key member of the marketing team responsible for managing the digital marketing programs to support the retail, at-home, and ecommerce business units. He/she will help manage the paid search, email marketing, social media and other digital programs that are important part of overall marketing effort. Digital Marketing Analyst must be hands-on, very analytical and have relevant digital marketing experience in a multi-location retail or service business. Responsibilities: • Direct and manage digital marketing programs including paid search, email marketing, paid social, etc. and coordinating these to support the promotional marketing calendar, • Analyze all results and attribute marketing spend to traffic and sales, • Use SEO and SEM to drive organic and overall website traffic, • Direct and manage all social media efforts with the goal of developing brand ambassadors, brand influencers and indirect referrals, • Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online, • Led effort to analyze marketing metrics to identify cause-effect relationships and suggest ways to utilize these insights in new campaigns, • Work with other marketing managers to develop and implement marketing campaigns that drive traffic and sales, • Work with creative team to create digital marketing content, • Work with other marketing manager to design consumer research that offer insight into customer behavior and recommend programs that attract new customers Requirements: • Bachelor degree in marketing, economics, mathematics, statistics, sciences or engineering, • 3+ years’ experience in digital marketing in retail, consumer product/service, consulting business, • Multi-channel marketing experience generating and tracking leads, traffic, etc., • Experience in data-driven business culture; experience measuring and attributing marketing spend to results, • Experience with SEO, PPC, content marketing, paid search and social marketing, • Working knowledge of database marketing, email marketing, statistical analysis, • Strong analytical, problem-solving, data manipulation and planning skills, • Strong computer skills including (Excel, Google Analytics, relational databases etc.), • Entrepreneurial, hands-on, and able to work independently, • High level of self-motivation and intellectual curiosity, • Good oral and written communication skills We will invest roughly 3 months setting up the Digital Marketing Analyst for success at BTG. He/she needs to develop a strong knowledge of sales, business and marketing process and relationships and strong instincts for the brand and business. Development plan will be individualized, but will include time in stores understanding the customer, how product is sold, and BTG’s competitive advantage.

Ecommerce and Digital Marketing Manager Key member of the digital marketing team, Ecommerce and Digital Marketing Manager works with other marketing manager to improve customer experience, website conversions and optimize leads and sales. He/she must have expertise in data analysis, digital marketing, and e-commerce strategies and help identify opportunities for growth and enhancing company’s online presence. Key Responsibilities · Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing effort. · Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies. · Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience. · Plan, execute, and analyze A/B tests to improve website design, content, and functionality. · Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement. · Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge. · Develop reports and dashboards to communicate findings and insights to cross-functional teams and management. · Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience. · Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns. Key Requirements · Bachelor’s degree in business, marketing, data analytics, or a related field. · Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail storefronts · Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis. · Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels · Strong analytical and problem-solving skills, with the ability to translate data into actionable insights. · Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams. · Detail-oriented and highly organized with the ability to manage multiple projects simultaneously. · Knowledge of e-commerce best practices, online consumer behavior, and industry trends. · Experience with A/B testing, and experimentation methodologies is a plus. · Strong interpersonal skills and proven ability to network and build relationships. · Strong critical thinking skills to assess client needs and propose effective solutions. · Self-motivated and able to work independently. We will set up the new hire for success by having him/her work in our showrooms for 3-4 months to understand our business paradigm and develop key relationships within our organization. Blinds To Go, Inc., is the leading and retailer and manufacturer of custom-made blinds and shades in North America. At Blinds To Go, Inc., we have redefined the window decorating industry with our direct-to-consumer business model and our legendary customer service. We control every element of our brand including the in-store experience and shop-at-home experience. Blinds To Go is an equal opportunity employer. Blinds To Go complies with all federal, state/province, and local laws. Blinds To Go welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Blinds To Go. Building a great company…one person at a time.

Vice President Marketing Vice President of Marketing is responsible for developing a 360-marketing plan and leading and leading a marketing team that supports growth of the retail, shop-at-home, and trade business units. He/she is responsible for developing and executing a comprehensive strategy that builds new customers and drives sales across all channels. He/she must have keen insight of Blinds to Go business and brand strategy and be able to balance short-term results with long-term brand positioning. He/she must be a hands-on manager, an astute analyst and good strategist. He/she must have relevant experience in a multi-location retail or service business with knowledge of lever to drive store traffic and shop at home leads. Responsibilities: · Direct and a manage internal marketing team that includes digital marketing manager and analyst, social media team, creative team, web development team, and regional marketing managers · Develop a 360-marketing plan and calendar that drive business short-term and build brand · Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online · Develop and sustain a culture that values analytical problem-solving, collaboration, ownership and accountability · Work with other department to lead programs and activities that contribute to growth of business and brand Requirements: · Bachelor’s or master’s degree in marketing, communications, or cognitive sciences, mathematics, statistics, sciences or engineering · 10+ years experience in digital marketing in retail, or consumer product/service business · Multi-channel marketing experience · Experience with SEO, PPC, content marketing, paid search and social marketing · 5+ years management and leadership experience · Working knowledge of database marketing, email marketing, statistical analysis · Strong analytical, problem-solving, data manipulation and planning skills · Strong computer skills including (Excel, Google Analytics, relational databases etc.) · Entrepreneurial, hands-on, and able to work independently · High level of self-motivation and intellectual curiosity · Good oral and written communication skills We will invest 6-9 month onboarding this senior manager to ensure their long-term success at Blinds to Go. He/she Will develop a strong knowledge of sales, business and marketing process and relationships and strong instincts for the brand and business. Development plan will be individualized, but will include time in stores understanding the customer, how product is sold, and BTG’s competitive advantage and mentoring from business owners.

We're seeking an analytical, results-driven, and innovative Paid Social Media Marketing Analyst to support our performance marketing company's paid social initiatives. Paid Social Media Marketing Analyst. The Specific Responsibilities Of The Paid Social Media Marketing Analyst:.