Marketing Specialist
2 days ago
Coral Gables
Job Description Puyana Plastic Surgery is a high-end, innovative, and rapidly growing aesthetic plastic surgery practice seeking a versatile, creative, and highly driven Social Media Coordinator to manage and elevate the practice’s entire digital presence. This role is ideal for someone who understands luxury branding, stays ahead of social media trends, and can build authentic connections with audiences and influencers. Position Summary The Social Media Coordinator is responsible for owning and managing the full online presence of the practice across Instagram, TikTok, YouTube, RealSelf, the practice website, online reviews, and email/messaging campaigns. This individual will execute content strategy, grow audiences, manage reputation, and support both organic and paid digital growth, while maintaining brand consistency and professionalism. Responsibilities Social Media, Content & Platform Management • Manage and grow the practice’s presence on Instagram, TikTok, YouTube, and RealSelf, • Create, edit, and publish high-quality content including reels, short-form videos, long-form YouTube content, posts, stories, and captions, • Be comfortable editing content using online tools and platforms for video, graphics, and captions, • Stay current with platform trends, algorithm updates, and best practices, • Ensure all content aligns with the practice’s luxury, professional, and patient-centered brand, • Update and manage website content as needed, • Monitor, manage, and respond professionally to online reviews (Google, RealSelf, and other platforms), • Create and manage email and messaging campaigns for patient education, announcements, and engagement, • Coordinate digital campaigns for launches, awareness, and brand initiatives, • Be comfortable working with Meta (Facebook/Instagram) Ads and TikTok Ads, • Assist with ad creative, audience targeting, campaign setup, and performance tracking, • Build and maintain relationships with influencers, creators, and brand partners, • Coordinate collaborations, content creation, and on-site visits when appropriate, • Engage with followers via comments and direct messages, • Develop and execute a cohesive digital and social media growth strategy, • Track analytics and insights across platforms and campaigns, • Collaborate closely with the surgeon, patient care team, and staff, • Support internal teams with content needs and brand initiatives Qualifications Required • Proven experience managing Instagram, TikTok, YouTube, and RealSelf, • Strong understanding of social media trends, content creation, and audience engagement, • Comfortable editing content using online tools for video and graphic creation, • Comfortable with Meta and TikTok advertising platforms, • Excellent communication and interpersonal skills — a true people person, • Highly organized, creative, and detail-oriented, • Experience in plastic surgery, aesthetics, beauty, wellness, or luxury brands, • Strong video editing and storytelling skills, • Experience working with influencers and paid media campaigns, • Familiarity with analytics, scheduling tools, and performance tracking Compensation & Benefits • Competitive compensation (based on experience), • Health benefits provided, • 10 days of Paid Time Off (PTO) during the first year, accrued on a prorated basis, • PTO increases based on years of service, • Annual aesthetic treatment allowance, accrued quarterly and redeemable for select in-house services and products, • High opportunity for growth and advancement within our organization Why Join Puyana Plastic Surgery • Be part of a high-end, innovative aesthetic brand, • Work closely with the surgeon and leadership team, • Play a central role in digital growth, visibility, and brand expansion, • Opportunity to grow creatively and professionally in a rapidly expanding practice