Head of Sales and Marketing - ROBOTIX® Hands-on Learning
hace 2 días
Barcelona
Who we are ROBOTIX® Hands-On Learning has been in classrooms for two decades. We work with schools to help teachers and students build real digital skills — through robotics, coding, and computational thinking. We're scaling — new markets, a bigger operation, and the chance to rebuild how we grow. Sales drives this stage. Marketing isn't an end in itself here — it's the lever that helps the sales team sell more, in more places. We're hiring someone to lead sales and marketing as one function — and own the number. The profile Someone who's run sales and marketing as one. Years carrying a sales number — and hitting it. Built and led sales teams from the front. Fluent in marketing as a tool — reads a funnel, holds the team to qualified leads, tracks every euro's return — but judges by business impact, not campaign metrics. Senior enough to walk into a major institutional deal, sit across from the client, and close it. Strategic enough to shape how ROBOTIX sells over the next few years: team structure, sales model, new markets, new channels. What doesn't work here: • Pure marketing backgrounds. If your career has been brand, comms, or digital with no revenue accountability, this isn't the role., • Strategists who won't go deep. The big deals get closed with you in the room., • Tacticians who execute well but don't design how the business grows., • Advisory experience, this isn't the role — we need someone who has run the function, not advised on one. What you'll do • Own the P&L for Sales + Marketing and hit the annual budget., • Build the annual Sales and Marketing plan — targets, KPIs, priorities — sales-led., • Lead the Sales and Marketing managers, keeping both functions aligned around the number., • Set direction and pace in sales — pipeline, forecast, targets — alongside the Sales Manager., • Set the priorities for marketing: qualified leads, sales enablement, positioning that helps close., • Run the marketing budget on ROI: every euro has to move revenue., • Run the major accounts and institutions like business units., • Take new market entries end-to-end: research, go-to-market, first pipeline, first closes., • Partner with Customer Success so the value proposition and terms land the number without eroding margin., • Bring in AI where it multiplies what the team can do. What we need • Track record of hitting the number year after year — with numbers, not stories., • Experience running sales and marketing as one, with managers reporting to you., • Experience building sales teams — or rebuilding them., • Experience opening new markets or growing early-stage businesses., • Institutional B2B or long sales cycles., • Strong on the analytics: define the metric, read the data, act on it. Comfortable in a CRM (Salesforce, HubSpot, or similar) and marketing automation., • Professional fluency in Spanish and English. Our culture At ROBOTIX we work focused, data-driven, and clear-headed. Data is the foundation of every decision, not a footnote. We make calls, we own them, and we learn from the ones that don't land. Teams beat egos here, and progress beats comfort. We pressure-test our own ideas before defending them, and we start every initiative with the customer — not as a tagline, but as the actual brief. Work smart, play smart. What we offer • A real strategic seat with P&L on it., • A clear mandate to lead Sales and Marketing, backed directly by leadership., • Real autonomy to define, propose, and execute., • Office in central Barcelona (Diagonal/Aribau)., • A team that takes the work seriously — and knows how to enjoy it.