Digital Marketing Executive
3 days ago
Edinburgh
Digital Marketing Executive • Full time, Hybrid (1–2 days office, central Edinburgh), • Reports to Sales Director, • Salary based on experience, with scope to develop Busy B is a well-loved Edinburgh-based stationery brand, creating beautiful diaries, calendars, notebooks and journals sold via our website, Amazon, Faire, and retailers including John Lewis and Waterstones. With sales of £2.5m, this is an exciting chance to make a real impact in a small, creative, and friendly team. We’re looking for someone highly organised, detail-oriented, and enthusiastic about product development. You’ll be resourceful, software-literate, and thrive in a collaborative environment, supporting the Sales and Marketing Director and wider team. Ideally you’ll bring 2+ years’ experience in an ecommerce or digital marketing background, have developed strong Excel skills and a knack for creating engaging visual and written content on site and for our social channels. Key Responsibilities Content & Brand • Manage seasonal photoshoots and creative campaigns., • Create digital content and copy for emails, social, SEO, and product listings., • Ensure brand consistency and support PR, influencers, and affiliates. Ecommerce & Website • Deliver digital plans and site updates., • Lead website development and merchandising to maximise performance., • Manage updates and errors on consumer/trade Magento sites, eBay, and new marketplaces., • Create promotional offers and ensure accurate T&Cs., • Liaise with agencies and warehouse on product launches. CRM & Performance Marketing • Own our CRM strategy, email marketing, and automation journeys., • Cleanse and grow the database; test and optimise email layouts., • Plan and manage monthly performance marketing budget aligned to ROAS goals Shared Responsibilities • Provide customer service via social and inbox., • Identify growth opportunities and assist with market/product research., • Attend training/workshops and support general admin during quieter periods. Personal Attributes, Skills & Experience • Organised and detail-focused, keeping projects and data on track, • Commercially aware with a good grasp of products, pricing, and market trends, • Proactive and accountable, always following tasks through, • Creative, curious, and collaborative – sharing ideas and working well with others, • Adaptable under pressure, balancing priorities with ease, • Confident using Magento, Excel, Photoshop and Canva What We Offer: • A chance to make a real impact in a small, creative team, • Work with a much-loved, design-led stationery brand, • Develop the styling and look and feel of the brand online, • Supportive, friendly culture with room to grow, • 4 weeks’ holiday plus 11 public holidays, with an extra week after 5 years, • Company pension and annual discretionary team bonus, • Birthday and Christmas vouchers This is a rare chance to grow your career in a creative and supportive team, while helping shape the future of a much-loved stationery brand. To apply: Send your CV and a short note on why you’d be a great fit to