Paid Media Analyst
4 days ago
Portsmouth
Paid Media Analyst East Sussex Hybrid Role - South Coast Office Salary: £30,000 - £35,000 plus excellent benefits and career progression Talent Hub is hiring a skilled Paid Media Analyst for a thriving, collaborative, and friendly Sussex based digital agency. This is an exciting opportunity for a Paid Media Assistant, Analyst or Executive with agency-side experience looking to take the next step in their career. This role offers excellent career development opportunities, giving you the chance to build your skills and advance in a supportive environment. What you need for this Paid Media Analyst job: • 1-2+ years’ experience working in a Paid Media role, ideally within a marketing agency., • Previous skills in managing multiple clients and brands, taking briefs and being client facing., • Strong working knowledge of Google Ads, Microsoft Ads, and Google Analytics 4., • Proficiency in analytics tools including Google Analytics 4, Google Ads, Microsoft Ads, and other relevant platforms., • Ability to analyse campaign performance data and translate insights into actionable recommendations., • Awareness of automation, AI-led bidding strategies, and machine learning-driven campaign management approaches., • Experience with forecasting, budgeting, or media planning (advantageous). Key Responsibilities for this Paid Media Analyst include: • Plan, launch, and optimise paid media campaigns across Google Ads with a focus on delivering strong performance for clients., • Support integrated multi-channel strategies by collaborating closely with the Organic, Data, Creative, and Tech teams to deliver aligned client outcomes., • Manage campaign budgets and bidding strategies to achieve key performance targets such as CPA, ROAS, and lead quality., • Continuously analyse and refine campaigns to improve targeting, ad copy, and landing page performance., • Monitor and report on campaign performance, identifying opportunities to improve efficiency and results, utilising Google tools and other reporting software., • Act as a key day-to-day contact for assigned clients, building trusted relationships through transparent communication and commercially focused recommendations., • Produce detailed reports and present campaign insights, strategic recommendations, and performance updates internally and to clients. Benefits Include: • 28 days paid annual leave, plus bank holidays, • Competitive pension, • Healthcare, • Many other fantastic perks