CRM Executive
22 hours ago
Romford
CRM Executive Location: Harold Hill, Romford, office based role Experience: 2–4 years Salary: Competitive, based on experience About the role: Linzi is a growing fashion footwear and accessories brand with a strong digital presence and loyal community. We design in-house, own our factories, and pride ourselves on style, comfort, quality, and value. As CRM Executive, you will play a key role in shaping our customer lifecycle across email and app. You’ll focus on strengthening customer loyalty, driving repeat purchase, and increasing lifetime value through thoughtful, data-led and brand-led communications that engage and retain our customer base. Responsibilities: Email Marketing • Plan, build, test, and schedule weekly email campaigns, • Manage segmentation, personalisation, and customer journeys, • A/B test creative, messaging, and send strategies, • Monitor deliverability and list health, ensuring best practice is followed Automation & Retention • Maintain and optimise lifecycle flows (welcome, abandoned cart, post-purchase, winback, loyalty, etc.), • Collaborate with the E-commerce Assistant to enhance the customer experience across the site and app, • Drive engagement with the loyalty programme and support referral and VIP strategies, • Support product launches, seasonal moments, and wider brand campaigns Data & Reporting • Track and report on CRM performance weekly and monthly, • Monitor key retention metrics including conversion rate, repeat rate, AOV, CLV, unsubscribes, and email-driven revenue, • Generate insights and recommend actions based on performance data Collaboration • Work closely with Creative & Brand to brief assets and align communications to seasonal and brand campaigns, • Partner with the Paid Media team to align audiences and learnings, • Ensure brand tone of voice and customer experience remain consistent across all touchpoints Experience • 2–4 years’ experience in CRM, retention, or digital marketing (fashion/e-commerce preferred), • Hands-on experience with email platforms (e.g., Klaviyo), • Strong segmentation and personalisation skills, • Confident interpreting data and identifying customer insights, • Experience running A/B tests and reporting on results, • Excellent attention to detail and strong copy sense, • Proactive, organised, and collaborative, with a passion for great customer experience Please email to apply.