CRM Manager (App-Based)
6 days ago
Stafford
CRM Manager (App-Based) (Hybrid) Location: Midlands (Hybrid) Salary: £40,000 - £45,000 (DOE) + Benefits Benefits: Pension, Private Medical & Dental, Free Parking About the Role We're looking for a strategic and technically strong CRM Manager (App-Based) to take ownership of the end-to-end customer journey within a mobile-first environment. This role requires hands-on experience with app-based CRM and lifecycle marketing - this is essential. You'll be responsible for shaping and optimising the full customer lifecycle within the app, from acquisition and onboarding through to engagement and long-term retention. Using behavioural data, you'll deliver highly personalised, automated experiences across push, in-app messaging, and email. This is a great opportunity for someone who thrives on using data to drive engagement, improve retention, and deliver measurable ROI. Key Responsibilities • Develop and execute a high-performing, app-focused CRM strategy aligned to business goals, • Build and optimise automated lifecycle campaigns across app channels (push, in-app, email), • Own the in-app customer journey, improving onboarding, engagement, and retention flows, • Segment audiences using behavioural and transactional app data to deliver highly personalised communications, • Collaborate with product and data teams to optimise in-app experiences, offers, and conversion journeys, • Plan and execute A/B testing strategies to continuously improve campaign performance, • Monitor campaign performance, build reports, and translate insights into actionable improvements, • Manage multi-channel CRM campaigns with a strong focus on mobile-first engagement, • Work cross-functionally with internal teams and external partners to deliver seamless customer journeys, • Minimum 3 years' experience in an app-based CRM or lifecycle marketing role (essential), • Proven experience managing CRM within a mobile app environment, • Hands-on experience with CRM platforms such as Braze or Klaviyo (highly desirable), • Strong understanding of push notifications, in-app messaging, and mobile engagement strategies, • Advanced analytical skills with experience in reporting, segmentation, and A/B testing, • Experience building customer segmentation and personalisation strategies using behavioural data, • Confident managing multi-channel campaigns in a fast-paced environment, • Excellent written communication skills and strong attention to detail, • Ability to manage multiple projects and meet deadlines JBRP1_UKTJ