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The PureGym Way PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture. We offer: Free nationwide gym membership for you + 1 Hybrid working A truly flexible working culture Personal private healthcare, including digital GP Life insurance x4 Company pension contribution 25 days annual leave, plus 1 personal day Option to purchase additional holiday (up to 5 days) Great learning & development resources Enhanced maternity pay, paternity and adoption leave The Role Location: Leeds (2 days in the office) Type: Full Time Contract type: Permanent Application: Closing date Tuesday 5th May (early applications encouraged) We are looking for a Head of Marketing Analytics to join the Digital Marketing team. This role will lead on marketing analytics for the PureGym Group (UK, Denmark, Switzerland and the US), working closing with channel marketing and commercial finance teams to track and understand effectiveness of all marketing activity – both digital and ATL -, informing where and how we invest to maximise volume of new members. There will also be line management of a Digital Marketing Analyst. Key duties will include: Work with agency partners, as well as our in-house development and Insight & Analytics teams to improve our marketing analytics capability, ensuring we have the data we need to inform strategy Collaborate with our Head of Media to drive forward marketing effectiveness across all media channels - ensuring clear measurement frameworks are in place and we're investing budget where it's having the greatest impact Lead on usage and implementation of MMM and MTA tools - giving a broader understanding of marketing performance – as well as leading on structured geo holdout and incrementality testing Develop internal reporting capabilities, clearly consolidating marketing data into a single suite of reports to inform investment decisions. Closely monitor market trends using tools such as Similarweb to track PureGym's performance in the context of key competitors and the wider marketContinue to help evolve our marketing strategies, looking at new ways to target our audiences, including leveraging 1st party data for use within digital marketing campaigns Communicate complex marketing datasets to a broad range of stakeholders, providing key recommendations to drive action Coordinate production of the relevant weekly and monthly reports to communicate marketing performance back to the wider business, automating manual processes wherever possible Support channel teams in delivering structured testing plans, helping define hypotheses and measuring their success Line management of 1 x marketing analyst Keep up to date with data and analytics trends and developments, bringing fresh ideas to the business Innovate and challenge the status quo using competitive insights, industry knowledge and our own data The Person Experience in a similar role or previous experience activating and managing digital marketing campaigns Has excellent numerical and analytical skills and able to interpret data to inform digital strategy Has excellent working knowledge of Google Analytics and other analytical tools Highly confident preparing reports in Excel with experience of using data visualisation software such as PowerBI, Looker Studio or Tableau Has a good understanding of digital channels, including PPC, SEO, programmatic display and paid social. Familiar with Google Search Ads 360, Meta Business Manager and other marketing platforms Is commercially aware and uses knowledge and experience to drive success of PureGym Can effectively build strong working relationships and networks to enable success, both within PureGym and with agency partners Has excellent communication, organisational and time management skills Takes ownership for performance and ensures that all targets are met Ambitious, driven and looking for a career in a fast-paced environment Has the ability to manage numerous projects whilst remaining calm PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere. Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged. #IndeedHP #LI-EG1

Digital & Growth Marketing Manager (Fan Revenue / Subscriptions) An exciting opportunity for a data-driven digital marketing and growth professional to lead fan monetisation, CRM strategy, and revenue growth across multi-channel platforms, driving subscriptions, engagement, and commercial performance. If youve also worked in the following roles, wed also like to hear from you: Fan Revenue & Growth Manager, Digital Marketing Manager, Growth Marketing Manager, CRM Manager, Audience Development Manager, Subscription Marketing Manager This role is known internally as a Fan Revenue & Growth Manager SALARY: Competitive + Benefits LOCATION: Leeds, West Yorkshire (LS2) - Office Based JOB TYPE: Full-Time, Permanent JOB OVERVIEW We have a fantastic new job opportunity for a Digital & Growth Marketing Manager to drive digital marketing, CRM strategy, and audience monetisation across a global sports media environment. As a Digital & Growth Marketing Manager you will own the full fan journey, from social media engagement and data capture through to subscription conversion and long-term retention. You will connect content performance with commercial outcomes using analytics, automation, and targeted campaigns. Working as the Digital & Growth Marketing Manager you will lead growth marketing initiatives, optimise conversion funnels, and activate customer data platforms to maximise revenue, engagement, and lifetime value across digital channels. DUTIES Your duties as the Digital & Growth Marketing Manager include: Fan Revenue Strategy: Own and optimise the full monetisation funnel from awareness to conversion and retention CRM & CDP Management: Configure audience segmentation, workflows, and lifecycle campaigns within the data platform Acquisition Campaigns: Deliver performance-driven digital marketing campaigns across paid social, PPC, and SEO channels Conversion Optimisation: Improve subscription journeys, trial conversion, and customer onboarding processes Data Analysis & Reporting: Monitor KPIs, analyse funnel performance, and deliver actionable insights Content & Commerce Alignment: Collaborate with content teams to ensure engagement drives measurable revenue outcomes Retention Strategies: Implement churn reduction, loyalty programmes, and re-engagement campaigns Digital Platform Optimisation: Enhance websites, apps, and user journeys to improve engagement and conversion Partnership Activation: Work with stakeholders and partners to drive traffic, audience growth, and revenue opportunities Team Leadership: Lead and develop a small team to deliver high-impact marketing and growth initiatives CANDIDATE REQUIREMENTS ESSENTIAL Previous experience in digital marketing, growth marketing, CRM, or audience development Hands-on experience with a Customer Data Platform or marketing automation tools Proven experience of managing paid media campaigns including social, PPC, and digital advertising Strong analytical skills with experience using data to drive performance and optimisation Experience with conversion optimisation, A/B testing, and funnel analysis Excellent communication and stakeholder management skills Experience using analytics tools such as Google Analytics or similar platforms DESIRABLE Experience within sport, media, entertainment, or subscription-based businesses Understanding of subscription models, retention strategies, and lifetime value optimisation Experience collaborating with content or creative teams Knowledge of app store optimisation and digital product growth Awareness of global digital media trends and fan engagement strategies BENEFITS Competitive salary 33 days holiday (including public holidays) Pension contribution Flexible working options Wellbeing programme and employee assistance Regular social events Free subscription to a major sports streaming platform Applicants must have the right to work in the UK APPLY TODAY By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose. JOB REF: AWDO-P14646 Full-Time, Permanent Jobs, Careers and Vacancies. Find a new job and work in Leeds, West Yorkshire. Multi-Job Board Advertising and CV Sourcing Recruitment Services provided by AWD online. AWD online specialise in sourcing candidates and advertising vacancies on multiple job boards for companies on a non-commission basis. AWD online operates as an employment agency. AWD-IN-SPJ TPBN1_UKTJ

Digital & Growth Marketing Manager (Fan Revenue / Subscriptions) An exciting opportunity for a data-driven digital marketing and growth professional to lead fan monetisation, CRM strategy, and revenue growth across multi-channel platforms, driving subscriptions, engagement, and commercial performance. If you’ve also worked in the following roles, we’d also like to hear from you: Fan Revenue & Growth Manager, Digital Marketing Manager, Growth Marketing Manager, CRM Manager, Audience Development Manager, Subscription Marketing Manager This role is known internally as a Fan Revenue & Growth Manager SALARY: Competitive + Benefits LOCATION: Leeds, West Yorkshire (LS2) - Office Based JOB TYPE: Full-Time, Permanent JOB OVERVIEW We have a fantastic new job opportunity for a Digital & Growth Marketing Manager to drive digital marketing, CRM strategy, and audience monetisation across a global sports media environment. As a Digital & Growth Marketing Manager you will own the full fan journey, from social media engagement and data capture through to subscription conversion and long-term retention. You will connect content performance with commercial outcomes using analytics, automation, and targeted campaigns. Working as the Digital & Growth Marketing Manager you will lead growth marketing initiatives, optimise conversion funnels, and activate customer data platforms to maximise revenue, engagement, and lifetime value across digital channels. DUTIES Your duties as the Digital & Growth Marketing Manager include: • Fan Revenue Strategy: Own and optimise the full monetisation funnel from awareness to conversion and retention, • CRM & CDP Management: Configure audience segmentation, workflows, and lifecycle campaigns within the data platform, • Acquisition Campaigns: Deliver performance-driven digital marketing campaigns across paid social, PPC, and SEO channels, • Conversion Optimisation: Improve subscription journeys, trial conversion, and customer onboarding processes, • Data Analysis & Reporting: Monitor KPIs, analyse funnel performance, and deliver actionable insights, • Content & Commerce Alignment: Collaborate with content teams to ensure engagement drives measurable revenue outcomes, • Retention Strategies: Implement churn reduction, loyalty programmes, and re-engagement campaigns, • Digital Platform Optimisation: Enhance websites, apps, and user journeys to improve engagement and conversion, • Partnership Activation: Work with stakeholders and partners to drive traffic, audience growth, and revenue opportunities, • Team Leadership: Lead and develop a small team to deliver high-impact marketing and growth initiatives CANDIDATE REQUIREMENTS ESSENTIAL • Previous experience in digital marketing, growth marketing, CRM, or audience development, • Hands-on experience with a Customer Data Platform or marketing automation tools, • Proven experience of managing paid media campaigns including social, PPC, and digital advertising, • Strong analytical skills with experience using data to drive performance and optimisation, • Experience with conversion optimisation, A/B testing, and funnel analysis, • Excellent communication and stakeholder management skills, • Experience using analytics tools such as Google Analytics or similar platforms DESIRABLE • Experience within sport, media, entertainment, or subscription-based businesses, • Understanding of subscription models, retention strategies, and lifetime value optimisation, • Experience collaborating with content or creative teams, • Knowledge of app store optimisation and digital product growth, • Awareness of global digital media trends and fan engagement strategies BENEFITS • Competitive salary, • 33 days holiday (including public holidays), • Pension contribution, • Flexible working options, • Wellbeing programme and employee assistance, • Regular social events, • Free subscription to a major sports streaming platform Applicants must have the right to work in the UK APPLY TODAY… By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose. JOB REF: AWDO-P14646 Full-Time, Permanent Jobs, Careers and Vacancies. Find a new job and work in Leeds, West Yorkshire. Multi-Job Board Advertising and CV Sourcing Recruitment Services provided by AWD online. AWD online specialise in sourcing candidates and advertising vacancies on multiple job boards for companies on a non-commission basis. AWD online operates as an employment agency. awd online | AWD-IN-SPJ

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