Ecommerce Manager
il y a 5 jours
London
About the Company A family-run British fashion label with a heritage dating back to 1913. This company specializes in occasion wear, including dresses for weddings, evening events, parties, and mother-of-the-bride outfits. Key Responsibilities • Own and lead the end-to-end e-commerce function, from digital sales strategy through to execution (CRM, performance marketing, and technology)., • Lead the end-to-end product upload process, ensuring accurate descriptions, imagery and pricing., • Manage day-to-day trading, including web merchandising, product launches, and content updates., • Maintain best-in-class UX and service excellence across site, customer service, and online feedback., • Deliver weekly and monthly performance reports to senior management. Using tools such as Google Analytics, • Act as the primary point of contact for all e-commerce activity, including integrations and warehouse coordination., • Own and maintain the e-commerce calendar, aligning seasonal drops, promotions, and campaigns across channels., • Manage and execute paid advertising campaigns across Google, Microsoft and Meta Ads, optimising for ROAS and revenue growth.#, • Own the SEO strategy, including on-page optimisation, keyword targeting, technical SEO improvements and content to drive organic traffic growth., • Drive innovative, performance-led approaches to grow e-commerce revenue., • Deliver monthly reports to senior management with actionable insights., • Stay informed on emerging technologies (including AI) and recommend innovations to enhance performance. Skill & Experience Required • Proven experience in an ecommerce management or trading role, ideally on Shopify., • Proficient in Google Analytics (GA4)., • Experience working with PPC and SEO and a good understanding of paid digital channels., • Proficient in Adobe platforms, especially Photoshop and InDesign, for editing visual content., • Hands-on experience running and optimising paid advertising campaigns across Google,, • Microsoft and Meta Ads., • Solid understanding of SEO best practices, including on-page optimisation, keyword research and technical SEO., • Excellent communication and problem-solving skills with a genuine customer-first mindset., • Highly organised, self-motivated and comfortable managing multiple priorities simultaneously., • A collaborative team player who thrives in a fast-paced environment. Location - NW10 - Onsite