Digital Marketing Specialist (Mobile)
20 days ago
London
Company: Happio.io Join our dynamic and supportive team at Happio.io, where we merge technology and mental health expertise to make a meaningful impact. We’re looking for a highly skilled and experienced Paid advertising/Digital Marketing Professional to drive our mobile app marketing efforts, including ASA, ASO, Google Ads, and PPC campaigns across social media platforms. This is a fully remote position for an English-speaking professional with a professional level in English, as all meetings are conducted in English. You can be based anywhere in the world, with a passion for results and the flexibility to collaborate during daily meetings with our international team. Note: No agencies – this is a direct hire opportunity. Important: Applications must have a cover letter to be accepted. What You'll Do
Plan, execute, and optimise paid advertising campaigns across mobile app marketing channels, including SEO, Google Ads, ASA/ASO, and social media platforms.
Collaborate in daily morning meetings to review campaign performance, discuss reports, and contribute to design work.
Analyse campaign data to provide actionable insights and recommend strategies for growth.
Create compelling ad copy, design recommendations, and A/B testing strategies to maximise ROI.
Stay current with the latest mobile app marketing trends, digital advertising, behavioural science, and mental health-related strategies.
Bring creative solutions to challenges and think critically to solve problems effectively. What We’re Looking For
6+ years of experience in mobile app marketing, including SEO, ASA, ASO, Google Ads, and PPC campaigns on social media platforms.
A self-starter with a team-playing mindset.
A clear understanding of a sales process.
A creative thinker with a passion for problem-solving and innovative approaches.
Strong analytical skills and the ability to turn data into effective strategies.
Professional level English (essential).
Examples of successful campaigns and references to demonstrate expertise.
A collaborative mindset with the flexibility to attend daily team meetings in English.
Desirable: Knowledge of behavioural science and understanding of mental health and therapy topics. What We Offer
A permanent freelance position with the flexibility of remote working.
A supportive team of tech and mental health professionals.
The opportunity to contribute to a company making a difference in mental health and wellbeing.
Starting 5 hours a day Monday - Friday
Competitive pay, with potential for long-term collaboration. How to Apply:
Please submit your CV along with:
Examples of mobile app marketing campaigns you have worked on.
References.
A brief description of your experience and typical working day.
A cover letter explaining why you’re the perfect fit for this role.
