Head of Marketing and Digital Fundraising
16 hours ago
London
Job title: Head of Marketing and Digital Fundraising Reporting to: General Operations Manager Salary: £40,000 - £45,000 per annum (dependant on experience) Position Type: FTC then permanent), Office based + International travel when required Hours: Full time (40 hours per week) Location: Stanmore, Northwest London Start Date: ASAP Our client: Our client is an UK-registered humanitarian charity committed to breaking cycles of poverty through practical, sustainable and dignified support. They deliver aid where it is needed most, responding to urgent crises while building long-term solutions that empower communities to rebuild and thrive. Their programmes operate across Iraq, Pakistan, Yemen, and East Africa, focusing on orphan sponsorship, clean water projects, food security, medical aid, education, housing and sustainable development initiatives. The Mission of This Role This is not a “run the marketing function” role. This is a transformation role. The charity is looking for someone who can take the charity and turn it into a charity that sits comfortably in the same conversation as Charity: Water, WaterAid, Save the Children, or UNICEF. A charity with a brand, a visual identity, and a storytelling style that resonates with everyone, regardless of faith or background. You will be the person who owns that change. What Success Looks Like In 12 months, their marketing, website, content and brand presence should look and feel like that of a leading international humanitarian charity. Their digital fundraising income should be growing strongly and their donor base should be visibly diversifying beyond the Muslim community. In 36 months, the charity should be a recognised name in UK humanitarian aid, on track to double its annual income and beyond, with corporate partnerships, major donors, and institutional funders engaging with us on equal footing with established charities. A Word About Our CEO Their CEO comes from a strong creative background with hands-on expertise in marketing, web design, graphic design, and video editing. Until now, he has personally led much of their marketing output, however, a growing charity cannot have its CEO running marketing day to day. The marketing function has therefore reached the limit of what one part-time creative leader can deliver, and they now need a dedicated specialist to take it much further. What this means for you: • You will be working with a CEO who genuinely understands and values your craft, who can engage seriously with creative decisions, and who will be a real partner rather than a distant approver., • The creative bar is already high, and we want you to raise it further. We are not looking for someone we need to train. We are looking for someone whose taste, technical depth, and portfolio will push us forward., • You will have the autonomy to lead, with the support of a CEO who has been in your shoes and respects the work. What You’ll Own Brand & creative direction • Owning the visual identity, tone of voice, brand guidelines, and overall creative standard., • Making the charity look and feel like a world-class humanitarian charity. Strategy & campaigns • Setting the annual marketing and fundraising strategy., • Planning and delivering all major campaigns including Ramadan, Qurbani, winter, emergency appeals, and year-round acquisition. Paid digital advertising • Running paid campaigns across Meta, Google, Google Ad Grants, TikTok, and YouTube., • Owning cost per donor, ROAS, and conversion performance. Website & donation funnel • Owning the website, donation pages, landing pages, SEO, and conversion optimisation. Email & CRM marketing • Leading the email programme, donor journeys, newsletters, automation, and lapsed donor reactivation. Social media strategy • Setting the strategy, content pillars, and creative direction., • Briefing and overseeing the freelance Social Media Manager (you will not personally post day to day). Content & storytelling • Directing the production of all video, photography, and graphic content., • Travelling to field locations to capture authentic stories. Building a content library. Freelancer & agency management • Briefing, reviewing, and managing the remote team and any external agencies, holding everyone to a consistently high standard. Performance reporting • Monthly reporting to the line-manager on income, cost per acquisition, donor lifetime value, and campaign performance. The Audience Shift We Need You to Lead Currently: Vast majority of donors are currently Muslim Aim: To have a diverse donor base spanning all communities Currently Marketing tone leans towards the Muslim audience Aim: Marketing tone is universally human and humanitarian Currently Limited corporate partnerships Aim: Strong corporate sponsorship pipeline Currently: Retail donor income Aim: Healthy mix of retail, major donor, corporate, and institutional income Currently: Brand recognition limited within one community Aim: Brand recognised across the UK humanitarian sector Important: we are not abandoning our existing donors or our seasonal Islamic appeals. We are expanding outwards, not pivoting away. The Ramadan and Qurbani campaigns remain part of our calendar, and we expect you to deliver them brilliantly, alongside building a much broader year-round brand. What We Offer • A genuinely strategic role with significant autonomy and Board-level visibility, • A CEO who understands and values your craft and will engage with your work seriously, • A blank canvas to build and shape an entire function, • 28 days annual leave plus bank holidays, plus additional days for Eid, • Workplace pension, • The deep satisfaction of work that directly funds humanitarian programmes that change lives Person specification Essential Experience • Minimum 5 years in marketing, digital fundraising, brand, or a closely related senior creative role, • Track record in an organisation with a strong consumer or supporter-facing brand, • Demonstrable experience leading or significantly contributing to a brand repositioning or brand growth project, • Proven track record in paid digital campaigns with measurable income growth, • Hands-on experience with Meta Ads Manager and Google Ads, including campaign setup, audience targeting, and conversion tracking, • Proven experience managing freelancers, agencies, or small teams remotely, • Track record of delivering integrated multi-channel campaigns, • Experience owning a website, donation funnel, and email programme Creative & Technical Skills Creative judgement • Exceptional eye for design, typography, colour, layout, photography, and video. Able to identify quality and inconsistency instantly, • Award-winning or recognised creative work in your portfolio Visual literacy • Strong instinctive understanding of fonts, font pairing, font size, hierarchy, white space, and visual balance, • Formal training in graphic design or art direction Video & photography • Strong understanding of cinematography, colour grading, editing pace, and storytelling structure. Able to brief and review video work to a high standard, • Hands-on ability to edit video and grade footage personally if needed Brand thinking • Deep understanding of how brand identity, tone of voice, and visual consistency build trust and recognition, • Experience writing brand guidelines from scratch Copywriting • Strong, clear, emotionally intelligent writing for appeals, emails, web copy, and campaign messaging, • Experience writing for both faith-based and secular audiences Technical tools • Confident with Meta Ads Manager, Google Ads, GA4, WordPress, and email platforms (Mailchimp, Dotdigital, or similar), • Working knowledge of CRM platforms (Salesforce NPSP, Beacon, Donorfy) and basic HTML or landing page builders Analytics • Comfortable with data, dashboards, and KPI reporting (cost per donor, ROAS, conversion rates, donor lifetime value), • Experience using attribution modelling and advanced analytics Compliance • Solid grasp of GDPR, fundraising regulation, and digital advertising compliance for UK charities, • Understanding of safeguarding principles in humanitarian content production Personal Qualities • Exceptional taste and creative instinct, • Strategic and hands-on, • Confident remote team leader, • Self-starter, ready from day one, • Resilient and ambitious, • Genuinely cross-cultural, • Commitment to humanitarian values Qualifications • A degree in marketing, communications, design, or a related field is desirable but not essential., • Portfolio and demonstrated results matter far more than formal qualifications, • Relevant professional certifications (Meta Blueprint, Google Ads, CIM, IDM, Chartered Institute of Fundraising) are welcomed.