Head of Marketing
1 day ago
York
Razorblue Role We are looking for a dynamic and enthusiastic Head of Marketing to join our growing team. Your responsibilities will encompass: Strategic Marketing Leadership (40%) • Develop marketing strategy aligned with commercial objectives and business growth targets, • Lead market analysis and competitive intelligence to identify opportunities for service differentiation and market expansion, • Establish marketing performance frameworks and ROI measurements to demonstrate marketing contribution to revenue pipeline, • Create lead generation strategy to address pipeline challenges and support sustainable growth, • Design lead generation frameworks that deliver qualified prospects to support new business acquisition targets, • Establish lead qualification criteria and processes in collaboration with sales team, • Develop account-based marketing strategies for key prospect sectors, • Provide strategic direction and leadership to Marketing team, • Develop marketing team capabilities through coaching, goal setting and professional development planning, • Establish performance expectations and development pathways for marketing team, • Build marketing expertise across digital channels, content strategy, and B2B technology service marketing, • Collaborate with executive team to align marketing with business objectives, • Manage relationships with key stakeholders including sales, service delivery, and client experience, • Present marketing strategy and performance to board, • Manage marketing budget allocation and vendor relationships at strategic level, • Business or Marketing-related degree or equivalent professional qualification, • Proven track record in marketing, including several years in a senior or leadership role, • Experience within the IT sector is highly desirable, • Ability to persuade, influence and negotiate effectively at all levels within and outside the organisation, • Ability to build strong working relationships (internal/external), • Strong understanding of digital marketing, statistical analysis, market research and brand management, • Understanding of marketing tools such as marketing automation, CRM, and Content Management Systems, • Strong communication skills, • People centric approach & service, • Base salary of £55,000 - £65,000 per annum depending on skills and knowledge, • Hybrid working (50% in office), • Flexible working to suit your work life fit, • Private Health Insurance with Vitality Health, • 25 days holidays per annum + public holidays + the ability to purchase 10 more, • Your birthday off, • Enhanced maternity, paternity, adoption leave + baby bonus, • Fully funded training and accreditations to expand your skillset, • Two paid charity volunteering days per year, • Discounted Broadband, • Life insurance, • Quarterly team social fund, • Cycle to Work scheme, • Gear up with the latest tech toys through our partnership with Currys