Assistant Store Manager
21 hours ago
City of London
Are you passionate about fragrances and luxury retail? Join the world of Dr. Vranjes Firenze and become part of a brand that celebrates Italian elegance and olfactory excellence. With its unique identity characterized by an original blend of Florentine heritage, iconic fragrances, and timeless elegance, the renowned fragrance house, Dr. Vranjes Firenze, embodies the perfect balance between roots and innovation. Founded in 1983, it emphasizes the precious Florentine heritage in everything it does and delivers multisensorial well-being, capturing the elegance of Florence, its tradition of craftsmanship, and the art of perfumery in every scented décor object and Eau De Parfum. Each fragrance is the result of ongoing scientific and creative research into essences, along with a sophisticated formulation with unrivalled persistence and durability. As an Assistant Store Manager, you will support the Store Manager and lead by example on the shop floor, contributing to the client experience, team performance, and boutique excellence. You will act as a key point of reference for the team, support the delivery of exceptional customer service standards, and contribute to the boutique’s commercial success, fully aligned with the brand's image and values. Location: London, Piccadilly Employment Type: Full-Time Contract : Permanent What You’ll Do Leadership & People Management • Support the integration of new team members, ensuring each new joiner receives the full onboarding journey, fostering a positive introduction to the company culture and operations., • Support the Store Manager in communication activities, sharing company updates and key messages with clarity and enthusiasm during morning briefings, training sessions, and one-to-one meetings, to keep the team informed, engaged, and motivated., • Support the development of the team through continuous coaching and regular feedback. Recognize individual strengths and areas for growth., • Collaborate with the Store Manager in talent scouting and recruitment activities., • Support the organization of the team and shop floor coverage in an effective manner to meet the business needs. Client Experience & Sales • Act as a Brand Ambassador on the shop floor, supporting the Store Manager in identifying opportunities to attract new customers, increase footfall and build strong client relationships., • Foster a service culture that represents Dr. Vranjes Firenze’s olfactory storytelling and elegance., • Ensure every client receives a unique, personalized luxury experience., • Support the team in clienteling actions to build loyalty and retention. Business Performance & KPIs • Support the sales team in achieving and exceeding sales targets, contributing to the store’s overall performance., • Coach and support team members in optimizing key performance indicators (KPIs) through effective cross-selling and up-selling strategies., • Monitor sales targets, KPIs (ATV, UPT, Conversion Rate) and store objectives, sharing insights with the Store Manager., • Support the implementation of commercial strategies in alignment with corporate goals., • Identify opportunities for performance improvement and business development., • Support the preparation of weekly performance reports to the Head Office., • Collaborate with the Retail department and Store Manager to plan local events. Boutique Operations & Visual Merchandising • Support operational excellence, stock accuracy and compliance with company policies., • Ensure compliance with Company guidelines on cash handling, stock management, logistics, and all key reporting duties mandated by the head office., • Support inventory management, shipments and daily reporting., • Guarantee high standards of visual merchandising and in-store presentation., • Ensure that all store processes and procedures are harmonized in order to provide best in class client experience., • Support the maintenance of all Store Facilities., • Contribute to effective day to day business and operations processes. What We’re Looking For Experience & Skills • Minimum 2–4 years of experience in an Assistant Store Manager or Senior Sales role in luxury or premium retail (Fragrance / Beauty / Fashion highly preferred)., • Solid and demonstratable commercial awareness., • Fluent in Italian and English; additional languages are a plus., • Proficient with digital tools, POS systems, and retail management software. Your Personality • Proactive, inspiring, flexible and supportive., • Deeply service-oriented with strong interpersonal and problem-solving skills., • Highly organized, detail-focused, and results-driven., • Client centric mindset with a passion to exceed expectations., • Flexibility to work varied shifts as required by the business, including weekends and public holidays. Are you ready to craft unforgettable olfactory experiences with us? Join us and bring your expertise to the world of Dr. Vranjes Firenze.