An Outreach Volunteer at StudentDeck plays a key role in expanding our reach, engaging with students, staff, institutions and media outlets as well as building meaningful connections within academic communities. Your responsibilities will include: 1. Promoting StudentDeck through social media, events, and direct outreach. 2. Encouraging student participation, helping grow the platform’s user base. 3. Gathering feedback from users to enhance features and engagement. 4. Collaborating with influencers, institutions, or study groups to increase visibility. Benefits for StudentDeck 1. Expands the community reach and strengthens engagement. 2. Provides valuable user insights to refine the platform. 3. Increases brand awareness through grassroots marketing. 4. Builds an active, supportive student network that drives retention. Benefits for Outreach Volunteers 1. Gain hands-on marketing and communication experience. 2. Develop networking and leadership skills. 3. Enhance your resume with real-world outreach experience. 4. Become part of an innovative student-focused movement. 5. Open doors to potential career opportunities within StudentDeck and beyond.
We are seeking a passionate and creative Marketing Executive to help drive brand engagement and expand our reach in the Chinese and global luxury markets. This role blends marketing expertise with a deep understanding of luxury fashion to attract high-net-worth clients, develop compelling campaigns, and stay ahead of industry trends. ** Key Responsibilities** Marketing & Campaigns - Develop and execute digital and offline marketing campaigns, including social media, email marketing, influencer collaborations, and event promotions. - Tailor marketing strategies to resonate with Chinese luxury consumers and global high-net-worth individuals. Content Creation & Brand Storytelling - Create visually striking and engaging content—including copywriting, visuals, and videos—for platforms such as WeChat, Instagram, Little Red Book (Xiaohongshu), and other digital channels. - Ensure brand messaging aligns with luxury aesthetics and high-end clientele preferences. Market & Trend Analysis - Monitor global fashion trends, competitor activity, and cultural insights to inform marketing strategies and stay ahead in the luxury industry. - Provide insights on Chinese luxury consumer behavior and emerging market shifts. Client Engagement & Collaboration - Work closely with the sales team to refine customer personas and ensure campaigns are tailored to key demographics. - Support initiatives that enhance customer loyalty and brand prestige. Data & Performance Optimization - Track and analyze campaign performance using Google Analytics, social media insights, and other data tools to measure effectiveness and optimize strategies. - Adjust marketing tactics based on data-driven insights to maximize ROI. Requirements - Education: Bachelor's degree in Marketing, Fashion, Business, or a related field. - Experience: 1–2 years in marketing, preferably in luxury fashion or premium lifestyle industries (relevant internships also considered). - Luxury & Fashion Knowledge: Strong understanding of high-end fashion brands, consumer behavior, and trends in both Chinese and global markets. - Language Skills: Fluent in English (written & spoken); Mandarin and/or Cantonese proficiency is a strong plus. - Soft Skills: - Creative thinker with a strong eye for detail and aesthetics. - Culturally aware and able to navigate the nuances of luxury consumer preferences. - Strong organizational and multitasking abilities in a fast-paced environment. Why Join Us? - Work with a team passionate about luxury fashion and international markets. - Gain hands-on experience in a dynamic and rapidly growing company. - Be at the forefront of luxury marketing strategies for high-net-worth Chinese and global clients. - Opportunity to grow within the company and refine your expertise in high-end fashion marketing.