Marketing Coordinator
2 days ago
City of London
Marketing Coordinator (supporting the Marketing/BD Manager) to work for a boutique City law firm who are leaders in their field, duties will include: Reporting, strategic planning and client data: • Supporting the Marketing and Business Development Manager in reporting on our marketing and BD initiatives, including events and news alerts, • Helping to track new client conversion rates and associated fees against our segment targets, identifying trends to help inform where marketing efforts should be focused, • Working to ensure our contact database is kept up to date, with contacts tagged appropriately and bounce-backs are dealt with in a timely and efficient manner, • Researches and analyses, prospects, market trends and competitor activity to identify opportunities for growth and improvement, • Updates and maintains accurate records and databases of business development activities and outcomes, • Collate website traffic statistics and attendance statistics following events and thought-leadership publications, • Carry out competitor analysis on an ad-hoc basis, • Ability to analyze BD data and provide insights to inform business decisions would be helpful but not essential Event coordination: • Coordinating logistics for our in-person events and conferences, including (but not limited to): invitations, list management, name badges and signage, room set-up, and attendee communications (pre- and post-event), • Supporting webinar delivery via Zoom, including managing the waiting room and admitting attendees, launching polls (if relevant) recording the session, and attendee communications (pre- and post-event), • Assist with planning and execution of client events, • Helping organise BD and client events, • Events preparation including name badges and promotional materials, • Attendance of firm events to assist with registration and greeting clients, • Venue research for events Thought leadership, content and PR: • Assisting with the management of the firm’s content pipeline to ensure a structured, well-balanced approach that provides regular visibility across our client segments, • Coordinating news alerts via Mailchimp, preparing content for final review and distribution, • Attending various BD and marketing meetings (including our monthly meetings with PR agency and segment group meetings) to gather content ideas and track action items, • Assisting with the preparation of online and hard copy marketing materials as needed, • Adding and updating of content on the firm’s website, including lawyer bios and thought leadership, and other pages on an ad-hoc basis, • Supporting on thought leadership by posting blogs and assisting on the creation of client alerts, • Assisting the Business Development Manager in creating and delivering credentials and pitch documentation, often to short deadlines; Maintaining records of pitch materials, • Using mailchimp, contacts database and, when adopted, the CRM system and assisting the team in researching and sending marketing mailings, • Partnership M&A deal recording and collation to ensure the provision of timely information Legal directory and awards submissions: • Working closely with the Marketing and Business Development Manager to support with legal directory submissions, including managing client referee lists, compiling work highlights and proofreading submission documents, • Assisting with ad-hoc awards submissions as required, • Preparing first drafts of marketing and BD slides including pitch documents, lawyer bios and materials for internal and external events as needed, • Assistance compiling and cross-referencing legal directory submissions, • Ensuring information on the team including awards and rankings is up to date Social media: • Assisting with the drafting and posting of social media content to enhance engagement and raise the profile of the firm and its lawyers, • Repurposing existing content to maintain a consistent and targeted social media presence, • Assistance on the production of social media posts for the firm LinkedIn account Podcast/video editing: • Assisting on client BD research tasks using various research tools, • Assists in the implementation of business development strategies and plans, • Provides administrative support to the head of Marketing, including scheduling meetings, managing diaries, note taking and preparing reports, • Provides regular updates and reports to the head of Marketing, MP, PM team, partners and other stakeholders, • Reviewing, formatting and drafting BD/PR documents and emails, • BD/PR Agenda preparation and minute taking, • Working with the PAs to book meetings and assist with firm-wide BD diary management, • Diary management of the marketing and business development team, • Meeting management and room bookings, • Provide general assistance to the Head of Marketing and Business Development, the MP and Partners and wider lawyer team Specific skills/experience required: • Excellent written and oral skills, • Proficient in PowerPoint, Excel and Word and interest in developing related tech skills; Knowledge of CRM systems and database management helpful but not essential, • Ability to prioritise and respond quickly to BD requests which have a short turnaround time, • Strong team player and highly motivated, • Excellent organisational skills, • Can-do attitude, • Flexible and able to think quickly