Brand Manager
17 hours ago
Weybridge
Critical Needs. Immediate Action. SERB is a fast-growing global specialty pharma company designed to address rare and urgent conditions by delivering life-saving medicines when time and complexity leave no room for failure. With global operations spanning more than 100 countries, we serve patients and clinicians by ensuring our 70+ life-saving medicines reach those who need them — with urgency and reliability. Beyond hospitals, SERB supports first responders, public health agencies, and defiance organisations through its broad portfolio of antidotes and deep expertise in emergency preparedness and stockpiles. Having the right culture is as important to us as having the right portfolio. We are guided by our three core values: • Patients First, Always, • Patients are not a concept — they are why we act, especially when time matters most., • Impact Focused, • We are agile, entrepreneurial, and disciplined - working smart and learning continuously to deliver results that matter, with the consistency, quality, and trust that critical care demands., • Team Powered, • We go the extra mile - together - because our shared commitment drives extraordinary outcomes. Our growth is driven by selective acquisitions and geographic expansion, powered by teams who go the extra mile to keep critical medicines available worldwide. Broad Overview The Brand Manager will be responsible for the development, successful implementation, and execution of the Marketing strategy for their designated Brands within the Brand portfolio, while contributing to and influencing all facets of Sales and Marketing within the Commercial Department including but not limited to: Forecasting, Sales Materials and Training, Pricing, Materials Management and New Product Development. Ensure that all materials, both internal and external, are compliant with applicable guidelines, in particular ABPI and ABHI guidelines. As Brand Manager, your responsibilities will include: Strategic • Development, implementation, and execution of defined marketing plans for designated brands with awareness and input to broader portfolio to drive maximum revenue., • Product Life Cycle Management responsibility focusing on Neurology, Rare Disease (Epilepsy) Surgical, and CBRN (Chemical, Biological, Radiological and Nuclear) products., • Translate the strategic plan for portfolio of brands into annual operating and business plans, supported by approved budgets, to deliver agreed business goals., • Work with the Marketing Manager in the development and execution of communication initiatives associated with all products., • Manage P&L for assigned brands to ensure that costs are within the agreed budget /allocation of spend., • Continually update knowledge on the products, competitors, and relevant therapeutic areas., • Continually develop and maintain personal knowledge of the relevant industry, market and environmental changes that may impact the business, and implement appropriate action where necessary., • Manage relationships with a range of 3rd parties including media partners, creative services, digital services, photography, print and customer marketing teams., • Develop and strengthen relationships with key external stakeholders e.g., KOLs, pharmacists, suppliers, and partners, to better understand their needs, market issues and opportunities. Operational • Ensure training for their designated brands for the UK teams as required., • Develop and maintain key internal relationships (e.g. medical, regulatory, sales force and sales force management) to ensure brand success., • Effectively communicate clear objectives, key strategies, and messages to Regional Account Managers., • Support the Development of programmes for market access to drive growth at national, regional, and local levels (e.g. formulary adoption), • Support National and International KOL development., • Prepare advertising and promotional materials in collaboration with the EEA partners as appropriate and within budget., • Provide and deliver product training to the sales teams as needed., • Ensure all external customer / website / patient materials / communications are compliant with the relevant Code of Practice, ABPI or ABHI, in conjunction with Medical Colleagues. Digital Workstreams • Support the Marketing Manager in the implementation of the development roadmap for all customer facing digital products globally (website and app) to support strategic goals, business growth whilst meeting customer needs., • Ensure that the agreed digital marketing strategy will drive profitable growth for the business and help to lead the execution of multi-channel campaigns, ensuring consistency in the promotion of the brand and the customer journey., • Identify and implement “value through innovation” working practices to bring digital content generation & execution in-house at SERB UK and reduce Operation Expenses with creative agencies., • Deliver digital promotional material to the Sales/Field Force, taking the lead on change management initiatives to evolve Field Force implementation of digital strategies., • Lead Social Intelligence activities by gathering customer insights., • Prepare advertising and promotional materials in collaboration with Global offices (MEA & AUS) as appropriate and within budget. Additional Responsibilities • Work collaboratively, in the spirit of support and co-operation, with other functions within the Company and wider Group to fulfil Commercial Department's goals and objectives., • To work collaboratively / cross functionally as part of the wider global marketing team., • To coordinate UK material through medical approval and ABPI compliance certification., • Develop customer notifications of product changes or discontinued products., • Update all customer-facing staff on current support material, its use and availability., • Raise and process Purchase Orders for Marketing Purchases to meet company procedures., • Track and record total expenditure on production of support materials, producing a quarterly report., • Operate within set financial limits., • Track and record expenditure against established budgets., • Ensure that all interactions and engagements are carried out in a professional, efficient, courteous manner and that all work is accomplished with quality and in accordance with Company values. The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements. To be successful in this role, you should demonstrate: • Degree level education., • Experience in a healthcare business (pharmaceuticals, biotechnology, medical devices or similar), • Experience as a Marketing professional operating in a corporate environment for at least 2+ years, • ABPI accreditation an advantage, • Agile, pro-active, analytical and data driven., • Ability to manage multiple projects with specific deadlines., • Excellent planning and implementation skills., • Ability to work cross functionally., • Skilled at planning, project management, decision-making and organizational relations., • Strong interpersonal skills with robust leading and influence skills, relationship development, and ability to work in a fast-paced environment., • Reliable, resilient, ability to work under pressure., • Communication / teamwork / attention to detail.
