Senior Marketing & CRM Manager (Mat Cover) Jessica McCormack Fixed term contract London, GB CRM[...]
27 days ago
London
The Senior Marketing & CRM Manager will play a critical role in shaping and executing a consumer-centric marketing strategy that enhances brand loyalty, drives client engagement, and strengthens customer relationships. Acting as the primary link between marketing and sales, this role will champion a client-first culture, ensuring strategies drive customer recruitment, retention, and lifetime value. RESPONSIBILITIES: • Support the Head of Marketing in the implementation and execution of all marketing activity in line with the businesses global strategy and objectives., • Lead CRM-driven marketing campaigns, collaborating with content and digital teams to enhance communication at all client touchpoints., • Define and optimize the client lifecycle strategy, from acquisition to retention and loyalty, leveraging insights to drive revenue and long-term value., • Plan and execute strategic client engagement activities, including entertainment, gifting, and exclusive experiences, ensuring alignment with sales objectives., • Own and enhance customer segmentation, ensuring targeted and personalized client engagement across all channels., • Develop and implement seasonal and localized retail marketing strategies, collaborating with store teams to drive footfall, customer engagement, and revenue growth., • Identify and develop local partnerships that enhance customer experience and expand brand reach for each store., • Manage guest lists and VIP experiences for brand events, ensuring personalized client interactions that drive loyalty and advocacy., • Partner with creative, PR, marketing and digital teams to amplify brand storytelling and ensure CRM and marketing efforts are fully integrated., • Act as the bridge between Marketing, customer, and Sales, ensuring seamless communication and execution of CRM initiatives., • Brief the store teams on the CRM initiatives and create selling tools to support the delivery of strategic objectives., • Manage and continuously refine the CRM database, ensuring data integrity, segmentation, and actionable insights., • Track, analyze, and report on key performance metrics, delivering insights to senior leadership., • Oversee CRM technology and tools, identifying opportunities for automation, personalization, and efficiency improvements., • Analyze our client data – client lifecycle and purchase patterns – to identify new opportunities and generate insights to inform growth opportunities across clienteling, marketing and client experience., • Work closely with the digital and content team to deliver best in class communications strategy across all client touchpoints., • Track, measure and maximize performance, reporting effectiveness on effectiveness summarizing the key insights and offering recommendations. QUALIFICATIONS AND EXPERIENCE: • Good understanding of Luxury Retail with some management experience or potential to manage, • Proven experience in CRM, marketing strategy, or client engagement, ideally within a luxury, retail, or premium brand environment., • Strong understanding of customer segmentation, data analytics, CRM platforms, and omnichannel marketing., • Experience in partnership development and local marketing activations to drive brand awareness and sales., • Ability to balance strategic thinking with hands-on execution, working across teams to drive CRM and marketing effectiveness.