Marketing Manager
hace 3 días
Gloucester
Marketing Manager £45K- £65K DOE Location: Gloucestershire Department: Technical Reports to: Chief Technology Officer Responsible for: Marketing Function Role Overview We are seeking a dynamic and results-driven Marketing Manager to lead the marketing function and support strategic business growth. The successful candidate will manage a small team and collaborate closely with sales and technical departments to drive brand awareness, lead generation, and market engagement. Key Responsibilities • Develop and implement the annual marketing strategy, ensuring alignment with overall business objectives., • Manage the marketing budget to optimise return on investment across all channels and campaigns., • Lead, mentor, and develop a small marketing team, fostering collaboration and high performance., • Collaborate with sales and technical teams to plan and execute campaigns, product launches, and customer communications., • Plan and manage marketing events, including trade shows, exhibitions, and conferences — overseeing stand design, logistics, and promotional materials., • Oversee digital presence, including website content, SEO, and social media channels, ensuring relevance and engagement., • Maintain brand consistency across all marketing materials and communications., • Monitor market trends, competitor activity, and campaign performance, providing regular reports and insights to senior leadership., • Undertake additional reasonable duties as required to support business objectives. Qualifications and Experience • Degree in Marketing, Business, Engineering, or a related field, • Proven marketing experience within an industrial, engineering, or manufacturing environment, • Demonstrated experience in organising trade shows and marketing events Skills and Attributes • Strong leadership and team management capabilities, • A good understanding of Engineering, • Excellent communication and interpersonal skills, • Proficiency in social media management and website content oversight, • Strategic thinker with a hands-on approach to execution, • Ability to work cross-functionally with technical and commercial teams, • Familiarity with CRM systems and marketing automation tools, • Knowledge of B2B marketing best practices