Marketing Manager E-Commerce
6 days ago
North Acton
Were growing Season cookshop and want a hands-on marketer to take ownership of the channels we currently run ourselves: Google Ads, paid social, Klaviyo , and organic growth (SEO + content). Youll be the person who enjoys getting into the detail: building sensible structures, testing creative angles, spotting whats actually moving conversion, and turning that into steady, compounding improvement. Youll work alongside the MD some days. What youll do Paid (Google + Paid Social) + CRO basics Improve and scale Google Ads (testing, account structure, search terms, landing page alignment). Plan and run paid social across channels that make sense for us (likely Meta first; others if theres a clear case). Build a simple test framework: audiences, offers, formats, and creative angles. Brief / iterate creative (UGC-style, product-led, seasonal themes) and learn quickly from performance. Keep tracking tight enough (pixel/CAPI basics, attribution sanity checks) that we can trust decisions. Run a lightweight CRO test plan to improve conversion rate (page, offer, messaging, creative angles). Email / CRM Own Klaviyo : flows, segmentation, campaign planning, testing, deliverability basics. Improve retention and repeat purchase through smarter lifecycle comms (and fewer because its Tuesday emails). Organic / SEO Build and run an SEO plan thats realistic for a growing brand: Keyword/topic research and prioritisation. On-page improvements (titles, internal linking, collections/pages structure). Content briefs we can execute (or you can, if youre good at writing). Track rankings + organic revenue, iterate, and keep the plan grounded in whats working. Turn product and customer insights into content that ranks and converts. Reporting + measurement Weekly reporting we can understand quickly: what happened, why, and what changes next. Keep tracking good enough so we trust decisions (GA4 basics, conversion tracking). Must-haves (we care most about these) Youve personally run Google Ads and can talk numbers (not just tactics). Youve built/improved Klaviyo flows and can explain impact. Youve run paid social campaigns end-to-end and understand the practical realities: creative testing, audience strategy, and measurement. You understand SEO fundamentals and have executed an SEO plan (not just content ideas). Youre analytical, organised, and comfortable in spreadsheets/GA4. Nice-to-haves Shopify experience. Can write strong briefs (or content) for SEO pages/articles. Basic design tools (Canva/Adobe) and hands-on ad creative testing experience. Experience improving tracking for paid social (pixel/CAPI, events, catalog feeds). What this role is (and isnt) Youll own these channels day to day, with the autonomy to test, learn, and ship improvements weekly. This isnt a social-only role. Its performance marketing across Google Ads, paid social, email, and SEO . We want someone who can build systems, measure outcomes, and make progress you can point to. TPBN1_UKTJ