Retail Media & Marketplace Analytics Lead
hace 3 días
Los Angeles
Are you obsessed with turning marketplace data into clear, confident decisions? This is a high-impact opportunity to own retail media and marketplace analytics across major platforms including Amazon, Walmart, and Target. You’ll sit at the center of strategy, partnering with media, content, and external agencies to connect paid and organic performance to real commercial outcomes. In this role, you will build decision-ready reporting, diagnose performance drivers, and define the test-and-learn agenda that improves ROAS, TACOS, conversion rates, and profitability across thousands of SKUs. You’ll report into the digital strategy leadership team and be the go-to expert for marketplace analytics and insight generation. What You’ll Do: • Build and maintain weekly dashboards that track ROAS, TACOS/ACOS, CVR, new-to-brand share of voice, contribution margins, and other key marketplace KPIs by category and SKU., • Create SKU/ASIN-level scorecards that connect ad spend, organic rank, PDP health, and inventory to commercial results, clearly flagging where to scale, hold, or pull back., • Define guardrail metrics and early warning signals to quickly detect performance issues and drive corrective actions with cross-functional partners., • Design and run structured test-and-learn programs, including holdouts, pre/post, and incrementality analyses using tools such as Amazon Marketing Cloud and Walmart Scintilla., • Measure the impact of PDP content elements — titles, bullets, A+ content, imagery, video, and variation strategies — on search rank and conversion, and prioritize content updates by ROI., • Deliver merchandising and purchase order insights through velocity, seasonality, price elasticity, and attachment analyses to guide assortment and inventory decisions., • Own and optimize the marketplace analytics stack, leveraging platforms like Amazon Brand Analytics, Walmart Luminate, Helium 10, Jungle Scout, DataHawk, and BI tools., • Partner closely with agencies to harmonize reporting, define SLAs, and ensure consistent, actionable performance metrics across channels. What You Bring: • 5–7+ years in marketplace or retail media analytics, with deep experience in Amazon and exposure to Walmart and Target ecosystems., • Proven track record transforming complex marketplace data into clear, actionable recommendations at scale across large SKU counts., • Hands-on expertise with Amazon Brand Analytics, Amazon Marketing Cloud, Walmart Luminate/Scintilla, and marketplace research tools such as Helium 10, Jungle Scout, and DataHawk., • Advanced proficiency in Excel and business intelligence/reporting platforms., • Experience designing and interpreting rigorous tests and incrementality frameworks, and converting findings into practical playbooks., • Exceptional communication skills, including the ability to synthesize complex insights into succinct, executive-ready narratives., • Bachelor’s degree in Analytics, Business, Marketing, or a related quantitative or commercial field. Bonus Points For: • Background in retail pricing, packaging, and assortment analytics., • Familiarity with SQL and experience defining agency reporting standards and SLAs., • Knowledge of PIM/DAM systems and content health scoring methodologies. If you thrive at the intersection of data, media, and merchandising and want to shape the growth strategy for major marketplaces, we’d love to hear from you.