Marketing Manager
hace 12 días
Providence
Job Description Thames & Kosmos is looking for a Marketing Manager to execute marketing initiatives across digital, social, PR, email, and events — driving awareness and demand for our products with retailers, consumers, educators, and press. This is a hands-on role for someone who takes initiative, moves fast, and wants to contribute meaningfully to a mission-driven brand. This position reports to the Senior Marketing Manager and works cross-functionally with the sales, creative, and product development teams. Core Responsibilities: Marketing Execution: • Execute marketing strategy into campaigns across digital, social, print, and in-store channels for key product initiatives and brand launches, • Maintains the master marketing calendar, tracking deadlines, seasonal programs, and campaign milestones, • Develop and execute promotional materials, merchandise, giveaways, contests, and consumer engagement programs, • Write and edit copy for product descriptions, sales sheets, email campaigns, social posts, and other public-facing materials, • Ensure accurate, consistent, and on-brand messaging across all marketing touchpoints Email Marketing: • Plan and execute email campaigns for product launches, promotions, and communications across B2B and B2C audiences, • Maintain and grow email subscriber lists across key audience segments, • Track campaign performance and optimize based on results Social Media & Content: Plan, schedule, and execute content across social platforms, including asset development, copywriting, and approvals Identify emerging content opportunities, platform trends, and community engagement moments Track performance metrics and report on reach, engagement, and growth on a regular cadence Public Relations: • Manage relationships with press, influencers, bloggers, reviewers, and tastemakers in coordination with the Senior Marketing Manager., • Own sample tracking, review statuses, and outreach follow-up, • Coordinate the submission process for press releases and industry award programs Serve as an on-camera brand representative across press interviews, social content, and virtual presentations with key stakeholders Additional Responsibilities: • Support planning and coordination of trade shows, consumer events, retailer activations, and demo programs, • Assist with the development of in-store merchandising materials, including shelf talkers, POP displays, and signage, • Help identify and recruit brand ambassadors and demo volunteers as needed Monitor and respond to customer comments, feedback, and questions across online platforms in a timely, brand-consistent manner • Share new releases, press coverage, awards, and marketing updates with internal teams on a regular basis Key Skills & Qualifications: • 3–5 years of experience in consumer product marketing, • Strong understanding of the retail landscape, including Amazon, mass market, specialty retail, and e-commerce platforms, • Experience with B2B and B2C marketing across digital and traditional channels, • Self-starter with demonstrated ability to manage projects from concept to execution independently, • Experience running paid ad campaigns across Meta, Google, or similar digital platforms, • Strong collaborator across sales, product, and creative teams, • Excellent written and verbal communicator; comfortable presenting on camera, • Highly organized with strong project management instincts and attention to detail, • Creative thinker with a consistent eye for brand voice and visual standards, • Curious about marketing trends, tools, and consumer behavior, • Proficient in presentation tools like PowerPoint, Canva or similar software, • Experience with Klaviyo and Adobe Creative Suite is a plus Compensation & Benefits: • Full-time position; salary commensurate with experience, • Full company-paid medical, dental, and vision insurance, • Generous vacation and sick day policy, • Health and wellness stipend, • 401(k) after one year of employment, • Plus additional benefits How to Apply: Please submit the following to be considered: Resume Cover letter References About Thames & Kosmos Thames & Kosmos (T&K) is a publisher of products that inspire kids and families to think deeper, play longer, and figure stuff out. T&K makes science toys and kits that teach through fun, hands-on experimentation; games that challenge the mind and bring people together; activity toys that encourage imagination and open-ended play; and curricula that support educators to make learning enjoyable and effective. The T&K brand is highly regarded by parents, teachers, and members of the toy, game, and educational industries, and its products have been the recipients of hundreds of accolades — including TIME's Best Inventions list, the Oppenheim Toy Portfolio Awards, and the Toy Association's Toy of the Year Awards. T&K is headquartered in Providence, RI, and is the North American subsidiary of Franckh-Kosmos Verlags-GmbH & Co. KG. www.thamesandkosmos.com