Senior Manager, TikTok Shops / Social Commerce
13 days ago
New York
Job Description Senior Manager, TikTok Shops / Social Commerce Overview: tarte cosmetics is looking for a trend-savvy, data-driven leader to grow our TikTok Shops & social commerce business. This is a chance to own GMV growth, shape assortments, and drive cultural relevance at one of the most dynamic beauty brands. What You’ll Do: • Lead Growth: Own tarte’s DTC business on TikTok Shops, delivering GMV and profitability targets, • Help Curate Assortments: Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms, • Analyze & Forecast: Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights. Own daily & weekly business recaps to C suite & cross-functional partners., • Cross-Functional Partnership: Collaborate with ecomm, Marketing, Creative, Influencer, PR, Planning, and Ops to bring merchandising strategies to life, • Optimize Merchandising Calendar: Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities, • Measure & Report: Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness—sharing insights that shape brand strategy, • Platform Partnership: Liaise with TikTok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies, • Trend Leadership: Stay ahead of TikTok/social commerce beauty trends and bring fresh, innovative ideas to the table, • Proven TikTok Shop growth experience, • Deep understanding of the TikTok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales, • Willingness to keep pace with TikTok Shops' "always on" nature, including nights & weekends., • Passion for TikTok, beauty trends and cultural moments, • Effective communicator and collaborator across creative, analytical, operational & technical teams., • 5+ years of experience in digital merchandising, e-commerce, or social commerce, • Strong analytical skills; proficiency with sales and analytics tools. TikTok Seller Center & Affiliate Center experience required., • Bachelor’s degree in Marketing, Business, or related field, • Salary range: $110,000-130,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education), • Medical, dental, vision, 401k plan & access to health and wellness programs, • Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!, • Hybrid work policy, • Gratis, employee discount on tarte.com, team give-back initiatives, • Friendly, fun, creative & collaborative work environment, • Tarte is an equal opportunity employer.