Graphic Design & Production Specialist
hace 7 días
Utica
Job Description The Graphic Design and Production Specialist supports the overall brand of ICAN by managing a range of creative and marketing functions with a focus on production design (print and digital) and an emphasis on concept, preparation and follow through on a multitude of projects of differing scopes. The Specialist is responsible for creating and maintaining consistent, comprehensive and creative design across all marketing channels that will reach and engage current key stakeholders, clients and supporters as well as attract new ones. The Specialist will provide materials for ICAN, all of its internal programs and additional entities including the Utica Children’s Museum and Elevate CNY Sports Complex. The Marketing team at ICAN upkeeps and enhances multiple websites, email marketing systems and social media platforms. The Specialist will promote ICAN’s identity, brand, philosophy and mission by performing the following duties. Duties & Responsibilities: * Executes all stages of design, from concept to final product for: Print design (brochures, rack cards, booklets, advertisements, program books, event graphics, postcards, outdoor billboards, transit, direct mail, annual reports) Digital design (digital ads, video, pitch decks, social media graphics, email marketing, website design, etc.) * Creates design comps, rough drafts, storyboards, superimpositions, thumbnails, initial graphic concepts. * Responsible for setting production timelines. * Develops and pitches concepts for new marketing materials and campaigns. * Creates and leads presentations to sell concept/work to internal teams, programs and departments. * Proof marketing materials, website, vendor proofs and other content. * Estimates projects as necessary, traffics and tracks print jobs to ensure quality and timeliness. * Builds and maintains relationships with key vendors (printers, programmers, photographers, videographers, mail houses, etc.). * Establishes, communicates and upkeep of project timelines and deadlines. * Pulls statistics and data from various platforms, assists in analyzing and distilling, and prepares for quarterly/annual reports. * Contributes design content and proofing to biweekly email communications in partnership with Marketing Manager and Communications & PR Specialist. * Internal brand work (create and implement) for new entities, programs or departments. * Updates and maintains comprehensive calendar(s) of communications, advertising and social media through team collaboration, market research, analysis of similar entities and competitors, and trending opportunities. * Practices inclusive marketing approaches in all aspects of our work – assuring representation, participation and outreach to a diverse array of subject, coworkers, vendors and other participants in projects. Education/Experience/Qualifications: * Bachelor’s Degree in Graphic Design preferred. * Proven knowledge of required software and technologies (Adobe Creative Cloud, Google Suite, Project Management Software, Microsoft 365, Website Admin Systems, MailChimp/Constant Contact. Candidate with photography ability and/or video editing software a plus.). * Graphic design, production design, or related field required along with 5-7 years of design experience in a well-established production and creative role; or equivalent combination of education and experience. Candidates will be asked to submit portfolio link and/or samples * Ability to work in a fast-paced creative environment, meeting or exceeding deadlines. * Excellent time management skills and a sense of urgency. Computer Skills: * Microsoft Office Suite, Google Suite, Email Marketing Software, Social Media platforms, Google Analytics, Website admin platforms (Wordpress, Silverstripe, etc.). Experience with Adobe Creative Suite not required, but favored.