Assistant Media Planner
hace 9 días
Los Angeles
Job Description Zambezi’s media division, Scale by Zambezi, is seeking an Assistant Media Planner to join the growing team. Scale is a modern media practice that combines creative thinking with data-driven insights. The Assistant Media Planner supports the team cross-functionally across strategy, planning, and execution. Responsibilities include assisting with day-to-day tasks throughout a campaign lifecycle, making this an excellent opportunity to begin a career in media. If you love numbers, are curious about media, and are looking for a place to grow, then this role is for you. Candidates must reside in the greater Los Angeles area. RESPONSIBILITIES: 20% Collaborating with Media Team for Strategy and Plan Development • Utilizes planning, evaluation, and buying tools (e.g., MRI, Comscore, Crimson Hexagon, Bionic, Campaign Manager) for application and analysis into the competitive landscape, target digital consumption support, plan development, and reporting., • Assists in creating media-specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions., • Begins to demonstrate critical thinking and analysis to draw conclusions and interpret actionable implications., • Supports the team during the media plan development stage to collect RFP responses from partner sites and assists in analyzing proposals and partner negotiations., • Monitors trends, tools, opportunities, and applications in paid social media environments, and appropriately applies that knowledge., • Compiles updates on partner capabilities and offerings through vendor contact., • Assists with trafficking plan assets, such as creative and required tracking tags., • Supports the setup of 3rd party ad server/tracker systems, ensuring sites are enabled, functioning properly, and all materials are received from the creative agency., • Supports Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues., • Begins to enter plans in the billing system (Advantage), tracks insertion orders, develops creative specifications, and handles traffic sheets/creative assignments as necessary., • Supports the generation of insertion orders within internal systems tools to reserve advertising space and is responsible for the accuracy of plan details and confirmation of delivery, ensuring proper protocol., • Maintains plan records, insertion orders, contact lists, spec documents, etc., • Assists with creating creative allocation sheets and learns about the process with Account, Production, and Analytics teams., • Assists in building campaign performance reports, including aggregating information from third-party servers and site-direct reporting., • Supports in evaluating campaign effectiveness via reporting (at predetermined cadences) and post-campaign analysis., • Bachelor's degree in Marketing, Advertising, Communications or a related field., • Some prior professional experience (0-1 year) in Media, Social Media, or Search, ideally gained through an internship., • Comfortable with numbers and general math., • Ability to interpret research and analyze data to identify trends and insights., • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), with a strong command of Excel for data manipulation and reporting., • Strong oral and written communication skills; able to be clear, concise, and articulate in all communications., • Highly accurate and detail-oriented; takes diligent notes, triple-checks work, and ensures all materials are professionally presented., • Relationship Builder and Team Player: Develops collaborative relationships with internal teams, external partners, and media vendors., • Proactive and Solutions-Oriented: Comes to the table with potential solutions for tasks and issues, knows when to escalate urgent matters, and is willing to take on additional tasks when day-to-day responsibilities are managed., • Eagerness to Learn: Possesses a strong curiosity and desire to learn more about the media landscape, marketplace, and client businesses. Our recruitment process relies on human evaluation and judgment to ensure a fair and equitable experience for all candidates. We do not utilize AI-powered tools or automated decision-making systems for screening, evaluation, or hiring decisions. Privacy Policy Powered by JazzHR vKRXhfoNbu