Senior Creative Copywriter
12 days ago
New York
Do you have strong opinions about the em dash Can you find the humor in gas fees Are memes your native tongue Can you write funny and/or thoughtful things that will make people like us If so read on. Were looking for a (checks notes) Senior Creative Copywriter to let loose across our channels free to be irreverent get weird and have fun all while keeping our corporate objectives and key results somewhere in the background (P&T made us put that in). Consensys isnt just another company in crypto. Were one of the founding organizations in the space; were rebuilding the entire financial system on open foundations and giving people the power to participate in it. Our products like MetaMask and Linea reach tens of millions of people. And those people need copy. Good fresh copy. Brand Creative and Content at Consensys The award-winning Brand Creative and Content team at Consensys makes work that moves the crypto industry forward ultimately pushing for the adoption of web3 technology. Were ambitious using our unique point of view to create standout work that infiltrates crypto culture and changes hearts and minds. What Youll Do As a Senior Creative Copywriter you will be responsible for concepting writing overseeing work and driving marketing initiatives across Consensys MetaMask and Linea. Working closely with your creative counterparts in the marketing team and the product design community across Consensys youll raise the bar for the creative quality of our marketing efforts by crafting brand narratives marketing campaigns digital experiences video scripts content marketing and social media ideas. And to do so youll bring with you a wealth of writing experience and be curious conceptual creative and intuitive with a deep commitment to creating memorable work that resonates with the highly-nuanced crypto community and breaks through the noise. Your workday might include: • Getting briefed on a new feature launch and concepting creative ways in to market it, • Writing a manifesto to ground a creative campaign, • Riffing on social content concepts, • Proposing a content plan for a new channel, • Organizing a kickoff with an external production agency, • Conceptualizing crafting writing for and directing full-funnel marketing campaigns to create engaging moments for our users, • Collaborating with the creative design product and marketing teams to deliver experiences that achieve brand and messaging goals, • Helping to establish and implement brand tone and voice across our products, • Working on new forms of interaction through the novel use of web3 technologies, • 5 years relevant experience preferably at an advertising agency or creative shop, • Expertise and/or formal education in creative writing and processes of ideation creation and production, • Experience and expertise in creative concepting storytelling and humor, • Experience working across various media placements including video digital physical and social platforms, • A strong portfolio demonstrating their passion for the creative craft through effective marketing campaigns, • Writes punchy killer copy, • Can double-wield humor and wit, • Can write a creative manifesto to serve as the heart of a campaign, • Can really understand a target audience and write for them, • Can riff and thrive in live brainstorming sessions to find great ideas, • Can speak fluently to communities like WallStreetBets / crypto degen when needed, • Has experience using a range of AI tools, • Understands textual video digital physical and social media in all of their many forms, • Has brought to market full-funnel campaigns that drove measurable results, • Is passionate about creative work and sweats the details, • Is driven by curiosity and pursuing new ways to engage, • Is a lifelong learner always honing their craft pushing for excellence, • Is eager to participate beyond their role with a can-do attitude, • Gets excited about web-based and technology experiences, • Works well in a fast-paced agile environment, • Is a motivated self-starter who communicates clearly and effectively, • Experience with creative tools like Adobe Creative Suite and Figma, • Experience in website and app design, • Experience with remote work tools like Slack Notion and Google suite, • Experience working with agencies and production companies, • Knowledge of full-funnel marketing strategies Dont meet all the requirements Dont sweat it. Were passionate about building a diverse team of humans and as such if you think youve got what it takes for our chaotic-but-fun remote-friendly start-up environmentapply anyway and tell us why your skills belong here. While we have a pretty good idea of what we need were ready for you to challenge our thinking on who needs to be in this role. ABOUT CONSENSYS Consensys is the leading blockchain and web3 software company founded by Joe Lubin CEO of Consensys and Co-Founder of Ethereum. Since 2014 Consensys has been at the forefront of innovation pioneering technological developments within the web3 ecosystem. Through our product suite including the MetaMask platform Infura Linea and a number of other products and projects we have become the trusted collaborator for users creators and developers on their path to build and belong in the world they want to see. Whether building a dapp an NFT collection a portfolio or a better future the instinct to build is universal. Consensys inspires and champions the builder instinct in everyone by making web3 universally easy to use and develop on. Our mission is to unlock the collaborative power of communities by making the decentralized web universally easy to access use and build on. Youll get to work on the tools infrastructure and apps that scale these platforms to onboard one billion participants and 5 million developers. Youll be constantly exposed to new concepts ideas and frameworks from your peers and as you work on different projects challenging you to stay at the top of your game. Youll join a network of builders that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs CEOs and team leads at tech companies. SMALL PRINT It is a requirement of employment in this position that applicants will be required to submit to background checks including but not limited to employment education and criminal record checks. Further details will be provided to applicants that successfully meet the criteria for the position as determined by the company in its sole discretion. By submitting an application for employment you are acknowledging and consenting to this requirement. Required Experience: Senior IC Key Skills Presentation Skills,Marketing,Proofreading,Copy Editing,Adobe Creative Suite,Multichannel Marketing,SEO,Alternative dispute resolution,Copywriting,Creative Writing,Branding,Writing Skills Employment Type : Full Time Experience: years Vacancy: 1