Content Marketing Specialist
30 days ago
Rochester
Job DescriptionDescription: Job Title: Content Marketing Specialist Department: Enrollment MarketingReports to: Executive Director of Enrollment Marketing Revised: January 2026 Status: Non-Exempt Job Objectives The Content Marketing Specialist is responsible for executing content-driven marketing initiatives that support brand awareness, engagement, and enrollment goals. This role focuses on storytelling, content creation, campaign execution, and cross-channel consistency across email, web, social media, and digital campaigns. This position collaborates closely with Enrollment and Operation teams. Core ResponsibilitiesContent Creation & Campaign Execution • Create compelling, persona-driven content that presents Roberts programs with a distinct voice and perspective., • Write enrollment-focused marketing content that builds trust in the Roberts brand and its academic programs., • Develop content for email campaigns, print collateral, digital ads, blog posts, and web landing pages., • Write and edit program-specific marketing content across multiple channels including email, direct mail, program pages, social media, and blogs., • Edit and refine third-party vendor materials such as emails, direct mail, digital/print ads, and landing pages., • Integrate SEO strategy into content creation by identifying and incorporating relevant keywords before writing.Marketing Project Coordination, • Manage marketing projects for Adult & Graduate Enrollment (AGE) and Undergraduate Admissions., • Coordinate with program directors, recruiters, admissions teams, and web staff to gather content and move projects forward., • Work with internal departments to translate program expertise into clear, effective marketing content., • Maintain the master schedule of communications across channels and audiences throughout the year., • Coordinate integrated marketing efforts with external agencies during high-volume campaign periods., • Provide feedback and direction to the enrollment marketing agency on emails, direct mail, ads, images, and landing pages., • Program MarketingProgram Marketing, • Support marketing initiatives for both Adult & Graduate programs and Traditional Undergraduate admissions., • Develop and execute marketing tactics that support enrollment goals, including email, direct mail, digital campaigns, events, social media, and college fairs., • Partner with admissions and academic departments to identify program marketing goals and growth opportunities., • Develop and manage a content schedule for print collateral and other program marketing materials., • Create and manage email communications using platforms such as HubSpot and Slate., • Bachelor's degree in marketing, communications, information systems, or related field., • 2–3 years of experience in digital marketing or CRM/email campaign operations., • Hands-on experience with Slate CRM is strongly preferred, • Proficiency in campaign management, segmentation, dynamic content, and testing in an email marketing tool or CRM., • Basic knowledge of Google Analytics, UTM tracking, and campaign attribution., • High attention to detail, strong organizational skills, and a collaborative mindset., • Comfort working in a fast-paced, deadline-driven environment with multiple simultaneous campaigns.Additional Attributes, • Demonstrated ability to manage complex systems and support cross-functional teams., • Strong written and verbal communication skills., • Alignment with the mission of Roberts Wesleyan University and commitment to Christian higher education.