Digital Analytics Manager Job:
2 months ago
Rochester
Job Description Digital Analytics Manager Job: Contract Pay Rate Range: $40-47.50 per hour based on experience, education, geographic location and other factors. This role blends product ownership with delivery management, you will lead a GA4/GTM implementation, govern event taxonomy, audit data quality, and ensure measurement is aligned to business goals. The Digital Analytics Manager will influence both the implementation of data capture and the output derived from that data, ensuring integrity and usefulness end-to-end. You’ll be responsible for defining, refining, and reporting on KPIs that measure both platform health and business performance, while producing actionable insights for Marketing, Merchandising, and leadership. Responsibilities of the Digital Analytics Manager Job: * Lead GA4 + GTM implementation (including server-side where applicable). * Translate business objectives into measurable KPIs and reporting requirements. * Write Features, Epics, and User Stories in Azure DevOps, define acceptance criteria, and manage analytics delivery through development sprints. * Partner with Engineering, UX, and Product teams to ensure analytics instrumentation aligns with key user journeys and funnels. * Build and manage executive and operational dashboards (Looker Studio/Tableau/BigQuery) for ongoing KPI tracking. * Establish measurement standards and KPI definitions across global regions. * Audit event collection and funnel integrity; open and track data issues with development teams. * Own documentation for tagging guides, measurement frameworks, KPI definitions, and QA protocols. * Partner closely with Marketing (campaign attribution, channel ROI, conversion lift) and Merchandising (product performance, catalog optimization, search/browse effectiveness) teams. * Provide polished reporting and presentations with actionable insights for cross-functional stakeholders. * Deliver weekly/monthly performance reviews with clear storylines: what’s happening, why, and what action is recommended. * Lead the analytics perspective in planning sessions for campaigns, promotions, merchandising changes, and new feature launches. Qualifications of the Digital Analytics Manager Job: * 2–4+ years in digital/web/product analytics with GA4 + GTM experience. * Ability to define, refine, and report on KPIs that drive business decisions. * Working knowledge of BigQuery/SQL and GA4 exports with commerce/order data. * Experience creating dashboards in Looker Studio/Tableau with solid data storytelling skills. * Demonstrated collaboration with Marketing and Merchandising teams to optimize performance. * Clear communication skills, both written and verbal; comfortable presenting findings to teams and leadership. For more information or to be considered for the Digital Analytics Manager Job please contact Pay Details: $40.00 to $47.50 per hour Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Equal Opportunity Employer/Veterans/Disabled Military connected talent encouraged to apply To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: • The California Fair Chance Act, • Los Angeles City Fair Chance Ordinance, • Los Angeles County Fair Chance Ordinance for Employers, • San Francisco Fair Chance Ordinance Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Company DescriptionGlobal Footprint, Local Impact: As part of the world's second-largest ER&D company, you'll join a network of 50,000 professionals across 30 countries, each contributing to impactful projects worldwide while benefiting from a close-knit community at a local level. Diverse Career Paths: With services ranging from specialist recruitment to cloud infrastructure and sustainability, Akkodis offers a multitude of career paths. Whether you're a software developer, data analyst, or sustainability expert, there's a place for your skill set. Commitment to Innovation: Innovation is our cornerstone. With continuous investments in analytics and market intelligence, we not only predict the future of technology – we create it. Your ideas and innovations will have the space to flourish. Continuous Learning and Development: The Akkodis Academy offers unrivaled opportunities for learning and professional growth, ensuring you remain at the forefront of your field. Our culture values continuous improvement, both for our company and for your career. Inclusive and Collaborative Culture: We believe in the power of diverse perspectives and collaborative work environments. At Akkodis, you'll find a community where inclusivity drives innovation and where every voice is heard. Our Evolution and Your Role in It Akkodis emerged from the strategic merger of AKKA Technologies and Modis in 2023, under the Adecco Group. This fusion created a powerhouse in digital engineering and technology, blending European engineering finesse with global technological capabilities. As we write our next chapter, your skills and vision will be instrumental in driving our continued success. Empowering the Future We're not just creating solutions; we're empowering industries to be more efficient, sustainable, and forward-thinking. Our work in industrial automation, product development, and custom software solutions is setting new standards in technology and engineering. Join the Akkodis Community At Akkodis, you're more than just an employee – you're a vital part of a community shaping the future. We're excited to see where your expertise can take us. Discover where you fit in our diverse range of opportunities and start engineering a smarter future with us today.Global Footprint, Local Impact: As part of the world's second-largest ER&D company, you'll join a network of 50,000 professionals across 30 countries, each contributing to impactful projects worldwide while benefiting from a close-knit community at a local level.\r\n\r\nDiverse Career Paths: With services ranging from specialist recruitment to cloud infrastructure and sustainability, Akkodis offers a multitude of career paths. Whether you're a software developer, data analyst, or sustainability expert, there's a place for your skill set.\r\n\r\nCommitment to Innovation: Innovation is our cornerstone. With continuous investments in analytics and market intelligence, we not only predict the future of technology – we create it. Your ideas and innovations will have the space to flourish.\r\n\r\nContinuous Learning and Development: The Akkodis Academy offers unrivaled opportunities for learning and professional growth, ensuring you remain at the forefront of your field. Our culture values continuous improvement, both for our company and for your career.\r\n\r\nInclusive and Collaborative Culture: We believe in the power of diverse perspectives and collaborative work environments. At Akkodis, you'll find a community where inclusivity drives innovation and where every voice is heard.\r\n\r\nOur Evolution and Your Role in It\r\n\r\nAkkodis emerged from the strategic merger of AKKA Technologies and Modis in 2023, under the Adecco Group. This fusion created a powerhouse in digital engineering and technology, blending European engineering finesse with global technological capabilities. As we write our next chapter, your skills and vision will be instrumental in driving our continued success.\r\n\r\nEmpowering the Future\r\n\r\nWe're not just creating solutions; we're empowering industries to be more efficient, sustainable, and forward-thinking. Our work in industrial automation, product development, and custom software solutions is setting new standards in technology and engineering.\r\n\r\nJoin the Akkodis Community\r\n\r\nAt Akkodis, you're more than just an employee – you're a vital part of a community shaping the future. We're excited to see where your expertise can take us. Discover where you fit in our diverse range of opportunities and start engineering a smarter future with us today.