Senior Marketing Manager, Digital & Growth
10 days ago
Montvale
Job Description POSITION SUMMARY: The Senior Marketing Manager, Digital & Growth Marketing owns IMA’s digital marketing ecosystem and is responsible for driving measurable member and revenue growth across paid, owned, and lifecycle channels. This leader combines strategy with hands-on execution to build and optimize high-performing campaigns across social, digital media, email, and marketing automation. This role oversees the full digital funnel, from awareness through nurture and conversion, ensuring every channel is connected, data-driven, and aligned to business outcomes. The ideal candidate is equal parts strategist, operator, and coach: someone who can manage agencies and platforms, mentor a team, and continuously optimize performance to increase engagement, acquisition, and retention. This is an exciting opportunity to build, shape, and grow alongside a highly dedicated team that values collaboration, strong cross-functional partnership, and winning together. This position is a 3-month contract to hire role, with the opportunity to transition to full time position based on performance. This role can be remote, preferably on eastern time zone. KEY RESPONSIBILITIES: Digital & Growth Strategy • Own IMA’s digital growth strategy and marketing ecosystem across social, paid media, email, and lifecycle marketing, • Develop integrated, multi-channel campaigns that drive member acquisition, engagement, and revenue growth, • Translate organizational goals into scalable digital programs with clear KPIs and measurable ROI, • Partner with Marketing, Membership, Product, and Sales/Partnerships teams to align campaigns to pipeline and revenue targets, • Lead strategy and execution for paid digital campaigns across LinkedIn, Meta, and other relevant platforms, • Manage programmatic media agencies and external partners to ensure performance, efficiency, and accountability, • Oversee organic social strategy and execution to strengthen brand awareness and engagement, • Support Email Marketing Specialist for email marketing strategy and execution, including nurture campaigns, segmentation, and automation, • Manage HubSpot (or equivalent MAP) workflows, scoring, personalization, and lifecycle programs, • Develop full-funnel nurture journeys to convert prospects and increase member retention and upsell, • Partner closely with internal teams to align HubSpot, Salesforce, GA4, and reporting infrastructure, • Maintain campaign tracking, attribution models, and dashboards to measure performance and elevate insights, • Use tools such as Monday.com to manage workflows, timelines, and cross-functional coordination, • Establish and monitor KPIs across acquisition, engagement, and conversion metrics, • Develop and execute regular reporting that clearly demonstrates performance and ROI across channels, • Leverage data to continuously optimize targeting, messaging, and channel mix, • Manage and mentor a growing digital marketing team, • Foster accountability, collaboration, and continuous improvement, • Set priorities, coach performance, and support professional development, • Oversee agency and vendor relationships, scopes of work, and budgets Knowledge, Skills & Abilities • Balances hands-on execution with strategic leadership, bringing a roll-up-your-sleeves mindset, strong ownership, and a collaborative, team-first approach, • Strong understanding of performance marketing and full-funnel digital strategy, • Expertise in paid social advertising (LinkedIn, Meta) and programmatic media management, • Experience leading team usage of and the ability to work directly in Salesforce, HubSpot, GA4, LinkedIn and Meta ad management, • Deep knowledge of email marketing, marketing automation, and lifecycle best practices, • Experience with HubSpot and Salesforce or similar CRM/MAP integrations, • Strong analytical mindset with the ability to translate data into action, • Excellent project management and organizational skills, • Ability to balance strategy with hands-on execution, • Comfortable working cross-functionally and influencing stakeholders, • Strong communication and coaching skills