Senior Director, Marketing and Communications
2 days ago
New York
Senior Director, Marketing for American Technion Society – New York Metro Region (Hybrid: 2 days week in person) Our Mission Cultivate a growing network of supporters who fuel the Technion’s global innovation engine to create a better future for Israel and humanity. Our Vision Together, as one team, we enable breakthrough science and engineering, the education of future leaders, and the strengthening of Israel and the global community through innovation. ATS represents thousands of U.S. donors, alumni, and stakeholders, and has supported Technion scholarships, research, labs, and facilities for more than 80 years. Our team of 70+ professionals works across NYC and regional offices nationwide. Your Role The Senior Director, Marketing develops and executes innovative strategies that amplify the Technion brand in the U.S. to raise funds, recruit supporters, and educate diverse audiences. Grounded in mission and data, this leader: • Creates persuasive, donor‑centric content and marketing collateral, • Supports major gifts and annual fund initiatives, • Grows the ATS donor base, • Uses donor research, data insights, and market segmentation to move prospects through the donor journey You will supervise a team of content developers and oversee direct response fundraising, impact report development, social media, video content, graphic design, messaging, and brand integrity. This role also ensures the marketing department serves as a strategic internal agency partner to teams across ATS. Primary Duties: Creative & Editorial Leadership • Co‑lead the creative vision and editorial strategy with the CMO across all channels, ensuring consistency, clarity, and brand integrity., • Develop audience‑specific strategies tailored to geography, donor segment, and constituency., • Create and maintain the annual department calendar, including the editorial calendar. Content & Channel Management In collaboration with your team: • Produce compelling marketing collateral to support major gift fundraising and institutional priorities., • Manage the direct response program to drive revenue, donor acquisition, retention, and email list growth., • Develop persuasive one‑to‑many impact reports and proposals., • Lead a robust and engaging social media program., • Advance and operationalize a video‑first content strategy., • Uphold and evolve visual and narrative standards, ensuring brand cohesion and style guide integrity., • Conceptualize and deliver advertising creative across digital and traditional channels. Data, Analytics & Optimization • Partner with the Director of MarTech & Analytics to implement a data‑first approach—defining KPIs, running A/B tests, and continuously optimizing content performance to maximize engagement and ROI. Team Leadership & Operations • Lead, mentor, and develop a team of five professionals., • Establish processes and integrate technology tools that support collaboration, creativity, and efficient workflows., • Manage vendors, agencies, and freelancers—ensuring alignment with scope, budget, and performance expectations., • Participate in annual planning and budgeting; manage spend throughout the year. Cross‑Organizational Collaboration • Drive and support cross‑departmental initiatives., • Present timely updates to colleagues, stakeholders, and senior leadership. Qualifications/Skills: • Bachelor’s degree in English, marketing, communications, or related field (preferred), • 10+ years of marketing leadership experience, • Minimum 5 years in digital marketing, social media, and direct mail, • Proficiency with Microsoft Word, Excel, PowerPoint, and project management tools (Monday.com a plus), • Exceptional writing, editorial, and verbal communication skills, • Strong aptitude for data analytics, KPI creation, and performance reporting, • Highly organized with a systematic approach to process and project management, • Demonstrated ability to manage multiple projects and deadlines with attention to detail, • Strategic, creative thinker with sound decision‑making skills in fast‑paced environments, • Mission‑aligned, with familiarity with Israel and the American Jewish community, • Successful track record executing national marketing campaigns for a fundraising nonprofit Strongly Preferred • Deep understanding of the Jewish and Israeli world, • Experience with Microsoft 365 environments and collaboration tool migrations, • Background in mission driven, nonprofit, public sector, or values based organizations Our Organizational Values • Act as one team, with accountability to each other, • Share our strengths for the betterment of the organization, • Be curious, ask questions, assume best intent, • Adapt readily to change in our internal and external environments Professional Growth at ATS At ATS, we’re committed to fostering your professional journey through targeted development programs, ensuring your career growth is at the forefront of our priorities. Culture & Benefits Join a collaborative, mission-driven team that values innovation and creativity. ATS offers competitive benefits, flexible work options, and generous time off. Salary Range: $165,000 to $180,000 Overtime Classification: Exempt Have we described a role that you have been seeking, along with a set of skills you possess? If so, we’d like to hear from you immediately. Please forward your resume to . Our client is an equal opportunity employer. M/F/H/V ATS is an equal opportunity employer. We support the diverse cultures, perspectives, skills, and experience of our employees and are committed to creating an inclusive environment for all staff. It is further the policy of ATS to provide reasonable accommodations to qualified individuals with disabilities in all aspects of the employment process.