Strategic Wholesale Account Executive
21 days ago
Los Angeles
About Forme Forme is a high-growth consumer health and wellness startup on a mission to help people move, feel, and live better through science-driven design. Our patented wearable technology and clinically informed products are trusted by leading healthcare professionals, professional athletes, and hundreds of thousands of customers worldwide. Featured in Forbes, Fast Company, Women's Health, and Good Morning America, among others, and recognized by the LA Times and Inc. 5000 as one of the fastest-growing private companies in the U.S., we’re redefining the category of functional wellness apparel. We’re a team of builders, creatives, and innovators who believe design and storytelling are central to shaping culture, fueling growth, and delivering impact. At Forme, you’ll join a company where ideas move fast, creativity is celebrated, and your work makes a tangible difference in people’s lives. Better Health. Better Looks. Better Life. Get In Forme. The Role We’re looking for a driven, strategic Wholesale & Partnerships Account Executive to help build Forme’s wholesale and professional channel business from the ground up. This role will be instrumental in expanding our presence across specialty retail, golf, performance, and medical/wellness channels in the U.S. This is a role for someone who thrives in a fast-paced, high-expectation environment, loves opening new doors, and cares deeply about long-term relationships and sell-through—not just initial orders. You’ll be one of the first hires focused on wholesale, helping define how Forme shows up in physical and professional environments. This Role Is for Someone Who: • Loves opening high-quality doors and building long-term partnerships, • Is comfortable selling into service-driven, expertise-led environments, • Cares about sell-through, education, and repeat business, • Thrives in a startup-like pace without the label, where priorities shift quickly, • Is built for urgency and adaptability, delivering results under pressure with limited time and resources Channel Focus Your accounts will span a mix of high-touch specialty environments, including: • Premium specialty retail and boutiques (activewear, wellness, lifestyle), • Green-grass golf shops and specialty golf retailers, • Golf and fitness performance centers and training studios, • Physical therapy, chiropractic, sports medicine, and wellness clinics, • Select premium fitness and health clubs What You’ll Do New Business Development • Build and manage a target list of wholesale and professional accounts, • Onboard new accounts with curated assortments, merchandising guidance, and product education, • Drive sell-through and reorders by monitoring performance, recommending mix adjustments, and planning light activations, • Partner with marketing and product to tailor sell-in materials by channel, • Support staff education so partners can confidently explain Forme and identify the right customer, • Track pipeline, account activity, and forecasts in CRM, • Report on new doors, revenue by account and channel, and sell-through trends, • Help refine the wholesale playbook, including door criteria, standard terms, and onboarding cadence Must-Have Experience • 4–8+ years in wholesale or B2B sales within:, • Premium technical/outdoor apparel, activewear, sports, footwear, or health/wellness brands, • Specialty retail, golf/pro shops, performance, or medical/wellness channels, • Proven track record of:, • Opening new accounts (not just managing inherited territories), • Hitting or exceeding sales targets, • Working with high-touch, relationship-driven partners Nice-to-Have • Existing relationships with specialty retail buyers, boutique owners, head pros, performance center directors, or clinic decision-makers, • Experience launching technical or education-heavy products into specialty channels, • Comfort operating across multiple channel types (golf, clinical, retail, fitness) Skills • Strong business development and partnership-building skills, • Confident negotiator with a long-term, relationship-first mindset, • Excellent communicator across buyers, owners, clinicians, and internal teams, • Proficient with CRM tools and sales reporting, • Analytical enough to read sell-through and performance trends, • Comfortable learning and communicating technical product benefits, • Proactive, organized, and accountable—you own your pipeline and outcomes Role Details • Location: Full-time, in-office at our Los Angeles headquarters (with travel as needed) Benefits: • 401(k) matching, • Health insurance, • Dental insurance, • Vision insurance, • Forme Products!