Advertising Sales Representative
19 days ago
East Bronx, The Bronx
Advertising Sales Representative Job Description
Position Overview:
An Advertising Sales Representative sells advertising space and media solutions to businesses and individuals. This role involves prospecting potential clients, understanding their advertising needs, and developing customized marketing strategies to help them achieve their business goals.
Key Responsibilities:
Client Acquisition and Relationship Management:
Identify and contact potential clients through cold calls, emails, networking, and referrals.
Build and maintain strong, long-lasting client relationships by understanding their needs and providing tailored solutions. Sales Strategy and Negotiation:
Present advertising options and packages to clients, explaining features, pricing, and benefits.
Negotiate contracts and close sales deals, ensuring client satisfaction and company profitability. Campaign Development and Oversight:
Work closely with clients to develop effective advertising campaigns, including choosing appropriate media channels.
Collaborate with creative teams to ensure campaign materials meet client expectations. Market Research and Analysis:
Stay updated on market trends, competitor activities, and industry developments.
Analyze client and market data to identify opportunities for new or expanded sales. Administrative Duties:
Prepare sales reports, proposals, and contracts.
Manage client accounts, including invoicing and ensuring timely payment. Qualifications:
Proven experience in sales, preferably in advertising or media sales.
Strong communication, presentation, and negotiation skills.
Familiarity with digital and traditional advertising platforms (e.g., print, online, social media, radio, or television).
Ability to work independently and meet sales targets.
Strong organizational skills and attention to detail. Preferred Skills:
Knowledge of marketing principles and advertising strategies.
Experience with CRM software and sales tracking tools.
Bachelor's degree in Marketing, Business, Communications, or a related field is a plus. Work Environment:
This position may require travel to meet with clients or attend networking events. It typically combines office work with in-person or virtual meetings.
The Advertising Sales Representative is critical in connecting businesses with effective advertising opportunities, driving revenue for the organization while helping clients achieve their marketing objectives.
