Vice President of Growth
2 days ago
Los Angeles
Position: VP of Growth Location: Los Angeles, CA / Hybrid Compensation: Top of Industry Compensation & Benefits About Pique From our revolutionary beauty and wellness supplements to our mission-driven culture and data-driven discipline – Pique operates at the forefront of performance branding. We entrust each member of our team to become world-class experts at what they do and are committed to cultivating the leader in every person that joins us. Job Description The VP of Growth will serve as the executive leader responsible for architecting, scaling, and optimizing Pique’s growth engine. Reporting directly to the CEO and serving as a core member of the senior executive team, this role owns the strategy, execution, and performance of all customer acquisition initiatives with a singular mandate: profitably scale Pique. This leader will oversee all growth marketing departments including paid media (META, Google, and emerging platforms), partnerships and influencer marketing, analytics, eCommerce product and CRO, and performance creative. This role will place a heavy strategic emphasis on building a world-class performance creative capability—developing the strategy, processes, team, and testing infrastructure required to consistently produce high-converting creative at scale. The VP of Growth will lead budgeting, forecasting, planning, and performance management across channels to ensure disciplined, capital-efficient growth with LTV:CAC as the primary KPI. The ideal candidate brings deep experience scaling subscription-based DTC businesses, demonstrates exceptional leadership and operational rigor, and has a proven track record of profitably increasing spend while maximizing efficiency and subscriber lifetime value. This leader must be both a visionary and an operator—relentless in uncovering new efficiencies while elevating Pique’s luxury brand positioning and maintaining uncompromising brand integrity. Responsibilities Growth & Marketing Leadership • Lead and manage the full growth organization, including: Performance Creative, META and Google Acquisition Marketing, Partnerships and Influencer Marketing, Analytics and Performance Reporting, eCommerce Product and Conversion Rate Optimization (CRO)., • Own the end-to-end growth strategy to profitably acquire new subscribers and rapidly scale the business while preserving and elevating brand equity., • Define and lead KPI development, goaling, and performance management across all growth functions, with LTV:CAC as the north star metric., • Lead budgeting, forecasting, and spend allocation across channels to maximize capital efficiency and profitable growth., • Scale paid media investments while maintaining and improving spend efficiency and contribution margin., • Identify and unlock new areas of efficiency across media buying, creative output, funnel optimization, and pricing., • Ensure influencer and partnership marketing programs scale full-funnel acquisition segments efficiently., • Leverage AI and emerging technologies to enhance targeting, creative production velocity, analytics, forecasting, and operational efficiency. Performance Creative Strategy & Execution • Architect and lead a best-in-class performance creative engine as the primary driver of paid media scale., • Develop creative strategy frameworks rooted in customer psychology, product truth, and data insights., • Build scalable systems and processes to dramatically increase the volume, velocity, and quality of creative testing., • Lead and develop the performance creative team to consistently produce high-converting ads across META, Google, and emerging platforms., • Establish structured testing roadmaps including hooks, angles, formats, offers, UGC, and iterative creative optimization., • Partner closely with Brand to ensure performance creative maintains and elevates Pique’s premium and luxury positioning., • Create accountability frameworks tying creative output directly to CAC, LTV, and contribution margin performance. Strategic Planning, Forecasting & Profitability • Lead annual, quarterly and monthly planning for acquisition and subscriber growth goals., • Translate company-level revenue and profitability targets into actionable growth roadmaps., • Own growth forecasts including daily spend pacing, subscriber acquisition, LTV expansion, and contribution margin modeling., • Continuously optimize channel mix to maximize LTV:CAC and long-term enterprise value., • Evaluate and model new channels, creative strategies, and pricing initiatives to increase subscriber lifetime value., • Partner closely with Finance and Analytics teams to ensure financial discipline, reporting accuracy, and maximal efficiency. Data, Analytics & Performance Optimization • Drive a rigorous, data-driven culture across all growth functions., • Oversee analytics frameworks that clearly measure CAC, LTV, ROAS, payback period, and contribution margin., • Lead weekly and monthly performance reviews with senior leadership, presenting actionable insights and forward-looking strategy., • Ensure clear visibility into growth efficiency, profitability, and scalability across the organization. Cross-Functional Leadership & Executive Partnership • Act as a strategic thought partner in company-level decision making and long-term growth strategy., • Lead and develop high-performance teams across multiple growth departments., • Build strong cross-functional alignment across Brand, Product, Operations, Finance, and Analytics., • Foster accountability, ownership, and excellence across teams., • Maintain a high-performance environment that rewards initiative, intellectual honesty, and results. Qualifications / Experience • 10+ years of experience in growth marketing or performance marketing leadership within a high-growth DTC or subscription-based company., • Proven track record of scaling paid media budgets profitably while improving efficiency metrics., • Deep expertise in performance ad creative strategy and a demonstrated ability to scale creative output systematically., • Strong understanding of how automated media buying environments increase the importance of creative iteration and testing velocity., • Experience building and leading high-performing creative teams with structured testing frameworks., • Strong understanding of subscription economics including CAC, LTV, payback, and contribution margin., • Demonstrated success managing large cross-functional teams and team leads., • Enthusiasm for leveraging AI tools to improve creative production, targeting, forecasting, and experimentation speed., • Exceptional analytical, operational, and communication skills., • Experience protecting and elevating premium or luxury brand positioning while driving performance outcomes., • Passion for health, wellness, and Pique’s mission-driven culture. What We’re Looking For • A growth executive who understands that creative is the new targeting—and knows how to build a machine around it., • A disciplined operator who understands that LTV:CAC is the core driver of sustainable growth., • A leader who is hungry to consistently find new areas of spend efficiency while increasing subscriber lifetime value., • A strategic thinker who can balance brand integrity and luxury positioning with aggressive performance targets., • A high-performance leader who can manage multiple teams, inspire excellence, and drive cross-functional accountability., • Enthusiasm for shaping a motivated, talented, and truth-seeking team culture, with a commitment to personal growth and organizational excellence.