VP, Media & Performance Marketing
20 days ago
Philadelphia
Job DescriptionJOB DESCRIPTION VP, Media & Performance MarketingMarketing & Innovation We are seeking a visionary and hands-on VP, Media to build and lead a performance-focused media function that delivers measurable impact for both HCP and DTC campaigns. Role Overview The Vice President, Media and Performance Marketing will be responsible for defining and executing the media vision for Calcium+Company. This includes setting strategic direction, leading the development of integrated channel plans, overseeing activation, and partnering with analytics and strategy teams to drive performance. As the senior-most media lead, this role will build foundational processes, grow client trust, manage external vendor relationships, and recruit top-tier talent. This is a builder role ideal for a media leader who thrives in fast-moving environments and wants to create a media function that’s deeply connected to brand strategy, data science, and innovation. Key Job Responsibilities (Duties may include, but are not limited to the following) Media Strategy Leadership • Develop and articulate the agency’s media philosophy and omnichannel planning framework across HCP, DTC, and unbranded campaigns., • Lead the strategic vision for media, guiding omnichannel planning across all paid channels—search, social, endemic, and emerging platforms., • Actively introduce prospective clients and partners from your network to Calcium+Company, • Lead the media workstream in new business pitches, partnering with strategy, analytics, and creative to deliver compelling, insight-driven recommendations, • Develop full selling materials, including case studies, POVs, frameworks, and modular slides that clearly articulate our media value proposition, • Create novel media products, targeting methodologies, and engagement strategies that reflect evolving market dynamics—especially in pharma, life sciences, and health tech, • Act as the primary media lead across key accounts, presenting media plans, performance, and opportunities to senior client stakeholders., • Establish strong relationships with brand teams, clients, and cross-agency partners to ensure seamless execution and shared KPIs., • Recruit, develop, and inspire a next-gen media team—blending hands-on activation with modern platform fluency and strategic impact., • “Drive a culture of performance storytelling—translating media data into actionable insights that shape broader brand and commercial strategies.”, • Evaluate and integrate emerging technologies such as AI-powered planning tools, audience modeling platforms, and real-time optimization systems to enhance efficiency and precision, • Develop and scale internal media processes for planning, budgeting, pacing, reporting, QA, and optimization., • Manage and evaluate media platform partners and data vendors (e.g., DeepIntent, PulsePoint, Swoop, Veeva, IQVIA)., • Partner closely with strategy and analytics leads to co-develop customer journeys, audience architectures, and channel role definitions that inform media activation., • Collaborate closely with analytics and strategy teams to define campaign KPIs, measurement frameworks, and optimization plans., • Continuously scan the landscape for innovation in platform capabilities, AI-driven targeting, cross-channel identity, and engagement formats—bringing forward smart experimentation., • Advance our measurement sophistication through methods like incrementality testing, audience overlap and suppression strategies, dynamic creative optimization (DCO), and identity resolution—especially in complex HCP/DTC crossover campaigns, • Stay current with regulatory guidance and media best practices in the healthcare and life sciences landscape. Qualifications, • 15+ years of experience in media strategy, planning, and execution — including leadership roles within healthcare, pharma, or life sciences marketing., • Deep expertise in omnichannel campaign development across HCP and DTC, with working knowledge of data-driven and programmatic ecosystems., • Strong understanding of audience targeting, measurement strategies (e.g., NRx, TRx, brand lift), and media platform capabilities., • Experience building and scaling media operations in an agency, consultancy, or high-growth environment., • Confident communicator with a track record of leading client conversations and mentoring media teams., • Familiarity with regulatory and compliance considerations specific to healthcare marketing., • Highly collaborative with a growth mindset and ability to thrive in a cross-functional leadership team.About Calcium+Company Calcium+Company is redefining what it means to be a modern health communications group. Award-winning and innovation-driven, we specialize in nourishing brands and companies across their entire lifecycle — and we do it through a dynamic structure of specialized divisions: • Calcium (healthcare marketing), • Amino (oncology marketing), • Vitamin MD (medical communications), • PRotein (public relations) We’re proud of the work we do, but we’re just as proud of the culture we’ve built. Calcium+Company was recently named one of MM+M’s 2024 Best Places to Work, reflecting the authentic, supportive, and inspiring environment in which our team thrives. Led by CEO Judy Capano and Group President Greg Lewis, we are a company where you can build extraordinary campaigns and a nourishing career. If you’re passionate about making a real difference through creativity, strategy, and collaboration, Calcium+Company may be the place for you. Benefits & Perks We Offer • Paid annual vacation, personal and sick time off, • 11 Paid Company Holidays, • Paid Holiday Closure: Agency closed between Christmas and New Years, • Comprehensive health plans, including medical, dental, and vision, • Flexible spending accounts (Healthcare & Dependent), • Competitive 401(k) investment with company match, • Life & AD&D Insurance, • Commuter Benefits, • Employee Referral Bonus Program, • Employee Assistance Program, • Telemedicine Services, • Voluntary Benefits (Pet Insurance, Identity Theft Protection, Legal Services), • Summer Fridays, • Emphasis on Social Impact: A variety of specialized employee resource groups (PMCGs), programming and other initiatives., • Lunch Credit for In-Office Days For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. 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