Content & Social Media Manager (D2C Healthcare Brand)
hace 23 días
Houston
Job Description SynergenX | Low T Center Northwest Houston, TX (249 & Louetta) Full-Time | Exempt Salary Range: up to $85,000 + Benefits Work Model: 4 Days Onsite / 1 Day Remote (Hybrid schedule eligibility reviewed after 90–120 days based on KPI performance and success in role) About SynergenX | Low T Center SynergenX and Low T Center are nationally recognized leaders in hormone optimization, weight management, and preventative wellness care. Our organization operates a direct-to-consumer healthcare model, serving patients across multiple states with a focus on clinical excellence, patient trust, and measurable outcomes. As we continue expanding our national footprint, we are investing in building a stronger digital presence and brand authority across social platforms. We are seeking a Social Media & Content Manager who can take ownership of our organic social ecosystem; someone who combines creative execution with performance analytics and understands how content drives brand awareness, patient engagement, and lead generation. This is a high-visibility role where your work directly impacts brand growth across a national healthcare brand.Role Overview The Social Media & Content Manager will lead the execution and optimization of SynergenX and Low T Center’s organic social presence across platforms including: • Instagram, • Facebook, • TikTok, • LinkedIn, • Establish a consistent and strategic content cadence across all major platforms, • Increase audience growth and engagement across social channels, • Launch multiple high-performing short-form video campaigns, • Improve brand engagement and audience interaction metrics, • Develop and execute social media strategies aligned with brand and marketing goals, • Own the day-to-day management of all social media platforms, • Manage posting cadence, scheduling, monitoring, and engagement, • Maintain consistent brand voice across platforms, • Monitor comments, messages, and mentions to build community and trustContent Creation & Campaign Execution, • Create and publish short-form video, social posts, captions, and campaigns, • Collaborate with internal creative teams to produce high-quality visual assets, • Translate healthcare topics into engaging content for consumer audiences, • Maintain and execute a structured content calendar tied to campaigns, • Support blog, landing page, and email content as neededAnalytics, Performance & Optimization, • Track engagement, audience growth, traffic, and conversion metrics, • Utilize platforms such as Google Analytics, Meta Business Suite, Sprout Social, or similar tools, • Analyze performance data to identify opportunities for improvement, • Conduct A/B testing on content formats, messaging, and posting cadence, • Translate analytics into clear insights and recommendationsTrend Awareness & Platform Innovation, • Monitor social platform trends, algorithm updates, and emerging content formats, • Test new storytelling approaches and social features, • Identify influencer or collaboration opportunities aligned with brand voiceRequired Qualifications, • 2–4 years of professional experience managing social media and content for a brand, • Demonstrated ownership of brand social media accounts with measurable growth results, • Experience working with direct-to-consumer brands (healthcare, wellness, consumer, or regulated industries preferred), • Bachelor’s degree in Marketing, Communications, or related field, • Strong writing and storytelling abilities, • Experience with social media management and analytics platforms, • Strong organization and ability to manage multiple campaigns simultaneously, • Comfortable working in a fast-paced, results-driven environmentTools & Platforms You May Work With, • Meta Business Suite, • TikTok Creator Tools, • Google Analytics, • Social media management platforms (Sprout Social, Hootsuite, or similar), • Links to social accounts you managed directly, • Examples of posts, campaigns, or short-form video content, • Performance metrics (engagement, audience growth, traffic, conversions), • Competitive salary: up to $85,000k, • Medical, Dental, and Vision Insurance, • Paid Time Off + Paid Holidays, • 401(k) options, • Stable and rapidly growing healthcare organization, • High visibility and collaboration with senior marketing leadership, • Opportunity to make a measurable impact on a national brandWho Thrives Here, • Builders who enjoy creating and growing brands, • Data-driven creatives who care about measurable impact, • Professionals comfortable operating in regulated industries Powered by JazzHR Ytlqhg3Eh3