Senior Manager, Paid Media
10 hours ago
New York
The Senior Manager, Paid Media will play a critical role in driving customer acquisition and revenue growth across Marc Fisher’s portfolio of eCommerce brands. This is a highly tactical, hands-on role responsible for developing, executing, and optimizing full-funnel paid media campaigns across channels including search, social, display, video, and affiliate. Working in close partnership with the eCommerce, performance marketing, and creative teams, this role ensures campaigns are effective, efficient, and aligned with brand and business goals. The ideal candidate is data-driven, detail-oriented, and comfortable managing multiple campaigns at once in a fast-paced, high-growth environment. This role reports to the Director of Ecommerce Marketing and will be based out of our New York City office, currently on a hybrid schedule – 3 days in office/2 days remote. Key Responsibilities: • Serve as the tactical point of contact for our paid media agency, holding them accountable for KPIs through daily performance audits, strategic steering, and rigorous budget management., • Deep-dive into attribution modeling, MMM (Marketing Mix Modeling), iROAS and LTV/CAC ratios to provide a holistic view of marketing efficiency. You won't just report numbers; you will provide the "why" behind performance shifts., • Align with business and brand goals, clearling communicating needs and learnings., • Continuously monitor MER, CTR, CVR, iROAS, and CPA across Google, Meta, and emerging platforms, identifying "leaks" in the funnel and directing the agency to pivot strategy in real-time., • Design and oversee a robust A/B testing roadmap for creative, audience targeting, and landing pages to drive incremental growth., • Manage agency to budgets, aligned with goals ensuring next dollar spent drives to KPIs., • Stay current on AI and digital trends, platform updates, and new advertising formats—bringing forward test-and-learn opportunities for continuous improvement., • Prepare and deliver weekly, monthly, and post-campaign performance reports with insights and actionable recommendations. Qualifications: • 5–7 years of hands-on experience in paid media strategy and execution (brand or agency side)., • Deep platform expertise in Meta Ads Manager, Google Ads (Search & YouTube), Pinterest, TikTok, and affiliate networks., • Strong analytical skills with the ability to interpret data and optimize performance., • Demonstrated ability to manage large budgets and scale performance campaigns effectively., • Experience with D2C eCommerce preferred agency experience is a bonus., • Ability to thrive in a fast-paced, cross-functional environment and manage multiple projects simultaneously., • Strong verbal and written communication skills with attention to detail., • Proficient in Excel/Google Sheets and familiar with tools such as Google Analytics, Looker, or other performance dashboards., • Self-starter with a growth mindset and a strong sense of accountability., • Excellent organizational and follow-through skills., • Curious and proactive in exploring new opportunities to drive results., • Collaborative team player who can clearly communicate across departments and with external partners. Benefits Include: • Comprehensive Medical, Dental & Vision offerings, • 401k Plan with company match, • 15+ Paid Holidays, • Summer Fridays, • 15 PTO days, • Company paid life insurance at 2x salary, • Employee Discount, • Commuter & Medical/Dependent Flex Spending Benefits, • Pet Insurance, • Salary range $110,000 - $130,000, based on experience Company Overview: Established in 2005, Marc Fisher Footwear company is a leading full-service, product-driven fashion footwear company with knowledge and expertise in design, sales, sourcing, distribution and marketing – all with dedicated and strategic direction for each brand within the portfolio, which includes GUESS, G by Guess, Nine West, Tommy Hilfiger, Earth, Calvin Klein, Kenneth Cole Men's, Hunter Boots, Rockport, Bandolino, indigo rd., Unisa, and Easy Spirit along with the namesake brands – Marc Fisher and Marc Fisher LTD. Our diverse portfolio of globally recognized brands – available domestically and internationally via wholesale and retail channels – consistently meets the widest range of consumers’ fashion footwear needs, from classic to contemporary, sport to dress, men’s to women’s. Headquartered in Greenwich, Connecticut, with showrooms in New York City, Marc Fisher Footwear is sold worldwide through department stores, specialty stores and e-commerce channels. Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.