AquaTru Store Operation Lead
27 days ago
Los Angeles
Job DescriptionSalary: $110k/yr About Us: At Ideal Living, we believe everyone has a right to pure water, clean air, and a solid foundation for wellness. As the parent company of leading wellness brands AirDoctor and AquaTru, we help bring this mission to life daily through our award-winning, innovative, science-backed products. For over 25 years, Los Angeles-based Ideal Living has created wellness brands and effective products trusted by millions that positively impact people's health and well-being. Today, as a privately held, fast-growing company with a passionate and diverse team of over 100 people, we strive to make our wellness-tech solutions accessible to everyone through a collaborative, respectful, supportive workplace. We foster a friendly, down-to-earth culture where every team member's contributions are recognized and valued. We approach our work with drive, purpose, and passion while celebrating creativity, innovation, and teamwork. Role Overview We are seeking a Operation Lead to own store operations for AquaTru. This role is responsible for executing driving experimentation, monitoring MarTech and growth app integrations, and improving conversion, monetization, and attribution across the customer journey. This role owns execution of growth strategy, experimentation, prioritization, and business outcomes, working in close partnership with Engineering, Design, Marketing, and Analytics. Key Responsibilities Experimentation & Conversion Rate Optimization (CRO) • Lead a structured experimentation and A/B testing program across both brand experiences on Shopify, • Ensure accurate implementation, governance, and ongoing QA of cookies, pixels, tags, SDKs, and server-side tracking across Shopify, partner sites, and third-party platforms., • Partner with Engineering and Analytics to define and maintain attribution frameworks that accurately measure channel, partner, and campaign performance., • Monitor the impact of privacy regulations, consent frameworks, and browser changes on measurement accuracy, and proactively recommend tracking and attribution solutions. Merchandising, Offers & Monetization • Define and optimize ecommerce merchandising strategies across both brands, • Review and update product attributes in Shopify, • Design, test, and optimize pricing, bundles, subscriptions, promotions, and offers, • Support campaign-specific landing pages and on-site promotional experiences Growth Tools, MarTech & App Evaluation • Monitor and evaluate Shopify and MarTech apps from a growth, CRO, and measurement perspective, • Partner with Engineering on implementation decisions and prioritization, • Track and measure the business impact of growth tools and integrations Cross-Functional Collaboration • Partner closely with Engineering on delivery, experimentation enablement, and measurement, • Work with Design on UX, UI, and persuasion improvements, • Collaborate with Marketing and Analytics teams to align growth initiatives and attribution across both brands Key Performance Indicators (KPIs) Success in this role will be measured by: • Conversion Rate (CR) improvement, • Revenue per Visitor (RPV) growth, • Average Order Value (AOV) uplift, • Checkout and funnel drop-off reduction, • Performance of bundles, offers, and promotions across both brands Required Qualifications • 5+ years of experience as a Product Manager, Growth PM, or Ecommerce Growth Lead, • Hands-on experience with Shopify from a product and growth perspective, • Strong data-driven mindset with proven analytical and problem-solving skills, • Experience working closely with Engineering, Design, and Analytics teams, • Excellent communication, prioritization, and stakeholder management skills Preferred Qualifications • Experience with high-consideration D2C or subscription-based products, • Familiarity with experimentation, personalization, and CRO tools, • Background in product analytics or growth strategy, • Experience scaling multi-brand ecommerce products in a structured, enterprise environment Why Join Ideal Living Management / AquaTru & AirDoctor • Ownership of ecommerce growth for two scaled, premium D2C brands, • High-impact role with clear revenue and customer experience accountability, • Strong partnership with Engineering and senior leadership, • Culture of experimentation, data-driven decision-making, and continuous improvement Role Clarity • Engineering owns Shopify platform architecture, stability, and integrations, • This role owns ecommerce growth strategy, experimentation, and business outcomes across AquaTru What We Offer: • Competitive Compensation, • Full benefits including PTO, 401(k), Pet Insurance, and more!, • A fun and inclusive work environment, • Hybrid work environment - 3 days in office, 2 days remote, • Free EV Charging, • On-site gym and pilates studio