Market Expansion Specialist
hace 3 días
El Segundo
Reports to: Director of Sales FLSA Status: Full-Time, Exempt Location: In-office, El Segundo, CA (5 days/week) Summary/Impact: The Market Expansion Specialist will own the acquisition of new accounts and drive market growth for scrubs within colleges/universities, medical, nursing, dental, and allied health programs, as well as campus retail partners. This is a call-first, outbound sales role designed for someone with strong communication skills, confidence in outreach, and a genuine passion for customer services, sales, and growth. Responsibilities: Prospecting & Pipeline (phone-first) • Build a named universe of universities/med schools/programs and book stores; prioritize by cohort size, hospital affiliations, and OTB potential, • Execute multi-threaded outreach (call, voicemail, email, LinkedIn, associations, events); maintain stage exit criteria and next-step SLAs in CRM, • Map buying committees (program directors, deans, clinical ops, procurement, bookstore GMM/DM/Buyer) and identify champions and economic buyers, • Maintain precise CRM hygiene: contacts, activity, next steps, stakeholders, stage definitions Sales Execution • Own the full cycle: discovery → solution design → samples/fittings → business case (sell-through/WOS/margin) → proposal → negotiation → close → launch, • Design attach plays: program bundles, decoration, partnership sites/portals, sampling kits, • Lead pre-season line reviews, • Replenishment cadence, • Collaborate with Marketing on segment narratives, collateral, events, and follow-up Licensing, Retail Ops & Compliance • Navigate licensing; manage artwork submissions, brand guidelines, NIL permissions, and approval timelines, • Ensure retail plumbing: EDI readiness (850/852/846/810), ticketing/UPC/ASN, routing-guide compliance, chargeback prevention, • Enforce MAP/UMP, label-law compliance, and program-specific requirements Forecasting & Reporting • Deliver weekly activity dashboards; provide monthly forecast with risks/upsides and variance analysis, • Net New Accounts Added, • Archived / Dead Accounts - Rekindle / Engaged, • Current Account - Average Order Volume Increase, • Program Adoption Percentage, • Net New Gross Revenue Requirements/Skills: Required • 2-7 years B2B sales with multi-stakeholder cycles; experience in university/education or apparel/uniforms strongly preferred, • Proven cold-calling discipline and pipeline creation from scratch, • Working knowledge of college retail, • Familiarity with retailer needs and solutions, • Familiarity with systems like HubSpot CRM (or similar), Google Suite, Microsoft Suite, Tableau BI (or similar), • Comfortable leading live fittings/demos; can translate product feature into sell-through math and margin outcomes, • In-office (El Segundo) 5 days/week; travel-ready ~25% for fittings, showcases, launches, conferences and events Preferred • Experience selling to medical/nursing/dental/allied-health programs and university hospitals/clinics, • Knowledge of decorated-apparel specs (embroidery/DTU), Pantone/trim control, and MAP enforcement, • Licensing fluency: CLC/Learfield/Affinity processes, school brand standards, NIL permissions, • Exposure to event commercialisation- popups, trade shows, conferences Physical Demands and Work Environment: • Prolonged periods of sitting at a desk and working on a computer (up to 8+ hours per day), • Frequent use of hands and fingers to type, handle documents, and operate office equipment, • Occasional lifting or carrying of light materials (typically less than 10 pounds), • Ability to communicate clearly via phone, video conferencing, and in-person meetings, • Frequent travel may be required (domestic and/or international), including standing for extended periods at events or tradeshows, walking through partner facilities, and transporting presentation materials or promotional items, • Ability to operate a motor vehicle or take commercial flights for business-related travel, • This role is typically performed in an office environment, which may include a home office, shared coworking space, or corporate office setting., • Work may be conducted in varied environments during travel (e.g., conferences, hospitals, retail showrooms, partner sites, universities)., • May occasionally be exposed to loud noise levels in public venues, changing temperatures, or crowded environments during events or field visits. Compensation for California applicants is $85,000 - $115,000.