Marketing Manager - B2B Events
il y a 15 jours
Barcelona
European Blockchain Convention and its satellite events have been bringing together institutions, founders, investors, and policymakers from the ecosystem since 2018. We are looking for a B2B Events Marketing Manager with a strong results-driven mindset and a deep understanding of B2B marketing and the customer journey for both sponsors and attendees. This is a key, hands-on role with high impact, owning the end-to-end marketing strategy and execution to drive audience growth, lead generation, revenue and ticket sales across our events. Key responsibilities: Design, execute, and optimize the B2B marketing strategy for events, aligned with revenue, lead generation, and brand positioning goals. Own and continuously optimize the customer journey for sponsors and attendees: awareness, consideration, conversion, onboarding, on-site experience, and post-event retention and upsell. Drive audience growth, sponsorship and ticket sales, and qualified lead generation. Plan and execute end-to-end campaigns across email marketing, social media, paid media, partnerships, and organic channels. Own the newsletter and email marketing calendar, including B2B segmentation and audience-specific personalization. Work with CRM and marketing automation tools to build nurturing flows, lead scoring, and lifecycle communications for sponsors and attendees. Collaborate closely with Sales, Partnerships, Content, and Operations teams to maximize conversion, sponsor value, and on-site execution. Track, analyze, and optimize key metrics (CAC, LTV, conversion rates, open rates, CTR, ticket sales, leads). Coordinate pre-event, on-site, and post-event communications to ensure a consistent, high-value event experience. What We’re Looking For: BSc in Business, Finance, Marketing, Communications or related field 4+ years experience in B2B marketing, ideally within events, SaaS, media, or similar environments. Solid understanding of the blockchain and digital asset ecosystem. Strong understanding of the B2B customer journey, including both buyers and sponsors/partners. Hands-on experience with email marketing, social media, and marketing automation tools (e.g. HubSpot, Brevo, Mailchimp, ActiveCampaign, CRMs). Data-driven and results-oriented mindset, comfortable working with KPIs, targets, and deadlines. Hands-on, autonomous profile with strong execution skills. Excellent written communication and strategic thinking abilities. Ability to prioritize and perform in a fast-paced, growing environment. This Role Is Not For You If You: You need constant direction to move forward. You prefer strategy decks over execution. You are uncomfortable working with numbers, targets, or performance metrics. You don’t thrive in a fast-moving, high-growth environment. What we offer Salary according to value Young, dynamic, and multi-tasking environment 1 day of teleworking per week Real ownership and growth opportunities as the company scales If you’re excited about building and optimizing the marketing strategy for high-level B2B events, with direct impact on revenue and business growth, this role is for you.
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