About: Gini London is an independent women's clothing brand based in London. Job Description: Gini London is looking for a creative individual to take charge of our social media presence, creating engaging content for brand promotions and product lines across various platforms. Stay ahead of the latest fashion and social media trends and bring Gini’s vision to life with your creative and excellent communication skills. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement through our social media platforms. Key Responsibilities: - Develop and execute social media strategies to align with business goals. - Create engaging content tailored to each client's target audience, including posts, videos, and graphics. - Monitor social media channels for trends and opportunities to increase engagement. - Manage social media advertising campaigns to maximise reach and ROI. - Analyse performance metrics and prepare regular reports on the effectiveness of social media campaigns. - Create an email marketing calendar and action regularly. - Stay up-to-date with the latest trends and best practices in social media marketing. - Create channel-specific content for our running social channels focusing on ‘Lo-Fi High Impact Video Content’ across TikTok, Instagram & YouTube shorts. - Identify TikTok / Instagram trends and ensure we are reacting to these to help drive the growth of the social accounts. - Shoot fast-paced, dynamic video content using the latest iPhone 14ProMax Collaborate with the Creative team to ensure our campaign and social-specific shoots capture social-first content. - Receiving image and video briefs from different departments across the business and concept video ideas & treatments that deliver against the objectives - Concept original content ideas using new techniques to present products creatively that inspire our audiences to purchase. - Analyse the results of social content in collaboration with the wider social team and feed into weekly, monthly and campaign reports. - Collaborate with social team to build social trend reports, focusing on industry and social trends, tech updates, key competitors and visual references for social content. Qualification / Skills: - Proven work experience and knowledge of online fashion marketing. - Hands-on experience in content management for fast-changing women’s fashion. - Excellent copywriting skills and ability to deliver creative contents for various Social channels. - Proven work experience with influencers. - Excellent communication skills - Analytical and multitasking skills
LSL Capital is on the hunt for a talented Digital Marketing Executive to join our dynamic team. This role is for someone who embodies creativity and has an appetite for thriving in the bustling world of social media and digital communications. Key Responsibilities: Strong Social Media Strategy & Management: Cultivate and manage our brand's presence and performance KPI’s for the brands across various social platforms. Implement campaigns to increase reach and following across all agreed social platforms. Engage with our audience, respond to queries in a timely manner, and create an inviting community atmosphere. Strategic Planning: Working with the team to design and implement social media strategies that align with business goals. Analyse the performance of social media campaigns and pivot strategies as necessary to enhance engagement and results. Monitor social media channels for trends and discussions relevant to the luxury hospitality industry and the brands. Content Creation: Craft high-quality, original content tailored to our brand's voice and image. Collaborate with other departments to ensure that the visual and verbal narratives are consistent and effective. Consistently uphold the individual brand guidelines and ensure all content and promotional materials align with the brand’s character. Analytics and Reporting: Utilise social analytics tools to track and measure the performance of monthly growth and performance of the property’s social media accounts and campaigns. Create and submit detailed monthly reporting for each property account with learnings and insights on adjusting strategies based on the data-driven findings. Digital Communications: Take charge of website maintenance, ensuring content is current, user-friendly, and optimised for search engines. Curate compelling newsletters and implement initiatives to grow our database. Digital Advertising: Support on the creation and management of digital ad campaigns across various channels. Manage budgets, review and report on monthly organic & paid social performance and provide strategic direction for future campaigns based on learnings, working with the team and a digital agency. Ideal Candidate: Proven experience in digital marketing and hospitality/ lifestyle brand. Proficient in the use of social media management tools and digital analytics software to track engagement and campaign performance. Strong understanding of digital marketing strategies and best practices. Experience using analytical tools to interpret monthly performance metrics to inform strategy for each social media account Passion for hospitality and its multi-cultural environment, with the ability to infuse cultural nuances into marketing strategies. Self-motivated, creative thinker, with a knack for staying ahead of digital trends. Excellent verbal and written communication skills. Strong eye for design and visual storytelling abilities. Experience in content editing, website management, CMR and CMS systems. In return for your expertise, we promise a collaborative working environment and opportunities for professional growth. We also offer employee discounts that open the door to some of the most prestigious restaurants in the heart of Mayfair. We can’t wait to hear from you!