On-Trade Sales Manager
18 hours ago
London
On-Trade Sales Manager – London Ellers Farm Distillery | Dutch Barn Vodka & 6 O’Clock Gin The Opportunity Ellers Farm Distillery is building the next generation of premium British spirits brands. Challenger in mindset, uncompromising on liquid quality, and culturally relevant on-trade. With Dutch Barn Vodka and 6 O’Clock Gin, we are entering a focused growth phase across London’s on-premise. This is a rare opportunity for an experienced London operator to take real ownership of a territory, backed by brands that already have momentum, credibility, and ambition. This is not a brand-builder-in-waiting role. It is for someone who already understands the London on-trade, has genuine relationships behind the bar, and wants to scale brands that deserve to win. The Role You will be responsible for winning, growing, and defending high-quality on-trade accounts across London, with a focus on cocktail-led bars, premium pubs, hotels, and influential hospitality groups. This is a hands-on sales role, not a desk job. You’ll be in the market daily—opening doors, building advocacy, activating menus, and ensuring our brands earn their place on the bar and on a cocktail list. You will work closely with the wider on-trade team and distributor partners, while maintaining full accountability for your patch. Key Responsibilities Account Acquisition & Growth • Win new on-trade listings for Dutch Barn Vodka and 6 O’Clock Gin across Greater London., • Target best in class cocktail bars, UK Top 50 cocktail bars, premium pubs, hotels, and trend-leading operators., • Convert trial into permanent distribution through menu placement, staff advocacy, and visibility. Relationship Management • Build deep relationships with bartenders, bar managers, and owners, • Become a trusted brand partner—not just another rep, • Own key accounts end-to-end, including pricing, pours, menus, and promotional activity Brand Building • Act as a brand ambassador in-market—educating, storytelling, and leading tastings, • Support activations, guest shifts, and industry events that drive credibility and buzz, • Ensure brand standards are upheld across all touchpoints Wholesale Collaboration • Work closely with wholesale sales teams to prioritise the right accounts, • Pull product through, not push it, • Provide clear market feedback to inform strategy and execution Who This Role Is For This role is for someone who: • Has 5+ years of proven on-trade spirits sales experience in London, • Already has strong existing relationships across the London bar and hospitality scene, • Knows how to win against global vodka and gin incumbents—and enjoys the fight, • Is commercially sharp but culturally fluent, • Wants autonomy, responsibility, and real impact—not layers of approval You are likely someone who: • Has worked with premium or super-premium spirits brands, • Is respected by bartenders and operators, • Understands that great brands are built one account at a time, • Is motivated by growth, momentum, and building something meaningful What Success Looks Like • Strong rate of new account wins within the first 90 days, • Menu placements in influential London venues, • Growing distribution depth and repeat orders, • Visible brand advocacy within the bartender community, • Ellers Farm brands becoming known, asked for, and respected in the UK On-trade Why Join Ellers Farm • Challenger brands with real stories, quality liquid, and ambition, • Opportunity to shape the London on-trade strategy from the ground up, • Fast-moving, entrepreneurial environment with high standards, • A seat at the table as the brands scale, • Competitive salary
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