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Producing animation involves several stages including generating ideas, building models and rigging lighting. Computer animation uses software known as CGI (computer-generated imagery). Tasks typically involve: liaising with clients and developing animation from their concepts creating storyboards that depict the script and narrative drawing in 2D to create sketches, artwork or illustrations designing models, backgrounds, sets, characters, objects and the animation environment using a range of materials, including modelling clay, plaster, oil paints, watercolours and acrylics developing the timing and pace of the movements of a character or object during the sequence of images and ensuring they follow the soundtrack and audio requirements using technical software packages, such as Flash, 3ds Max, Maya, LightWave, Softimage and Cinema 4D building up accurate, detailed, frame-by-frame visuals recording dialogue and working with editors to composite the various layers of animation (backgrounds, special effects, characters and graphics) in order to produce the finished piece working to production deadlines and meeting clients' commercial requirements working as part of a broader production team, which might include liaising with printers, copywriters, photographers, designers, account executives, website designers or marketing specialists dealing with diverse business cultures, delivering presentations and finding funding. You will need to be proactive at selling your ideas and work to prospective customers and clients. This applies whether you're self-employed, working freelance or employed within a company.