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We are seeking a commercially minded, data-driven Marketing & Commercial Manager to lead our business growth strategy and elevate our digital presence. In this dual-focus role, you will be responsible for identifying revenue opportunities, managing marketing budgets, and driving scalable organic acquisition. The ideal candidate blends commercial acumen—such as pipeline management, partnership building, and pricing strategy—with a deep technical and strategic understanding of Search Engine Optimization (SEO). You will own our organic search roadmap to turn web traffic into a sustainable revenue pipeline. Key Responsibilities Commercial & Growth Strategy • Formulate and execute integrated marketing and commercial strategies to hit company revenue and profitability targets., • Identify new market opportunities, evaluate competitor models, and optimize product pricing or service tiers., • Manage the marketing and commercial budget, ensuring strict alignment with cost-per-acquisition (CPA) and ROI metrics., • Collaborate with sales and account management teams to align marketing pipelines with commercial outreach and business development goals. SEO & Organic Performance Strategy • Own the end-to-end SEO strategy across technical SEO, on-page optimization, content strategy, and authoritative link building., • Conduct exhaustive keyword research to pinpoint high-intent commercial terms that drive qualified leads and conversions, not just raw traffic., • Direct the content calendar, ensuring all digital copy, blogs, landing pages, and resources are optimized for search engines while providing genuine value to our target audience., • Oversee technical SEO audits, working alongside web developers to optimize site architecture, page speed, Core Web Vitals, mobile responsiveness, and schema markup., • Develop a robust, ethical backlink and digital PR strategy to enhance domain authority and search visibility in highly competitive spaces. Data Analytics & ROI Reporting • Monitor, track, and report on key organic performance metrics including organic traffic growth, keyword rankings, click-through rates (CTR), bounce rates, and organic conversion funnels., • Utilize advanced analytical tools (Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog) to extract actionable insights and uncover visibility gaps., • Translate complex digital data into high-level commercial forecasts, proving the direct impact of SEO performance on business revenue to senior leadership. Key Requirements & Qualifications • Proven experience as a Marketing Manager, Commercial Manager, Growth Marker, or a similar hybrid role., • Demonstrated track record of scaling organic web traffic and converting that traffic into measurable commercial revenue., • Advanced hands-on experience with SEO suites (e.g., Ahrefs, SEMrush, Moz, Screaming Frog) and web analytics toolkits (GA4, Google Search Console)., • Strong understanding of search engine algorithms, ranking factors, and the distinction between informational, navigational, and transactional search intent., • Solid grasp of core commercial fundamentals, including budget management, financial forecasting, and margin evaluation., • Exceptional communication skills with the ability to manage external agencies, internal copywriters, and developers seamlessly., • Experience with Content Management Systems (CMS) such as WordPress, Webflow, or Shopify is highly desirable.

QSR Area Manager within Essex Area. The area Manager is responsible for the overall operational, commercial and people performance of the stores within their assigned area. The role is accountable for ensuring stores operate to company standards, achieve financial and KPI targets, maintain full compliance, and deliver a consistently strong customer experience. The area Manager will lead, coach and develop Store Managers and their teams, drive local sales opportunities, support Head Office initiatives, and ensure each store operates efficiently, safely and in line with business objectives. Key Responsibilities Operational Leadership • Oversee the day-to-day performance of all assigned corporate stores., • Ensure stores open and close on time and operate in line with company standards and procedures., • Maintain consistently high standards across food quality, cleanliness, customer service, health and safety, and overall store presentation., • Support stores operationally where required, including during peak periods, manager absence, staffing shortages or other business-critical situations., • Conduct regular store visits and operational reviews, recording findings and actions as required., • Ensure store managers complete all required administration, checks and reporting accurately and on time. Commercial Performance • Take full ownership of store P&L performance, ensuring financial targets are achieved and stores operate in line with business objectives., • Drive store sales, labour efficiency, food cost control and overall profitability across the area., • Review KPI performance regularly and implement clear action plans where standards or targets are not being met., • Analyse store performance data, including sales, labour, food variance, wastage, coupon use, remakes, edited orders and voids, and act on trends promptly., • Review aggregator performance and ensure appropriate analysis and follow-up action is taken to support sales and operational standards., • Work closely with Head Office to support and execute marketing plans, promotions and local sales initiatives across stores., • Contact and engage with local businesses to build sales opportunities, local partnerships and wider brand presence within each store’s trading area. People Management and Development • Lead, coach and support Store Managers to deliver strong operational and commercial results., • Build capable, accountable and engaged store management teams., • Support recruitment activity where required, including advertising, interviewing, onboarding and induction., • Ensure effective training is delivered across stores and that managers and team members are developed in line with business needs., • Promote internal progression and support succession planning across the area., • Act as a mentor and escalation point for Store Managers and provide practical support in resolving day-to-day people challenges., • Work closely with HR where required on investigations, formal meetings, employee relations matters and performance concerns. Compliance and Standards • Ensure all assigned stores remain compliant with legal, regulatory and company requirements., • Manage and complete regulatory compliance applications where required, including business rates, extended hours and pavement licences., • Ensure stores maintain required records, checks and procedures relating to food safety, health and safety, security and operational compliance., • Drive compliance with audit requirements, including OER standards, HACCP, PRP, vehicle checks, accident reporting and any other internal or external compliance obligations., • Ensure working standards are maintained for CCTV, alarms, fire safety systems, uniform, administration and all required operational controls., • Lead and drive the resolution of maintenance issues across stores, ensuring timely action and minimal disruption to operations. Planning and Control • Monitor labour scheduling to ensure stores are appropriately resourced in line with forecasted sales and business needs., • Review rotas, staffing levels and labour usage to identify inefficiencies and improvement opportunities., • Support Store Managers with forecasting, planning and operational organisation to improve consistency and performance., • Monitor food ordering, stock accuracy, food transfers and inventory discipline to support cost control and minimise waste., • Ensure key business priorities, promotional activity and operational requirements are clearly communicated and executed across stores. Store Visits and Oversight The Area Manager is expected to maintain a regular presence across their stores and complete visits which may include: • Operational standards reviews, • Opening and closing checks, • Paperwork and admin reviews, • HACCP and compliance reviews, • Training observations and coaching, • Stock and inventory checks, • Rush period support, • Manager meetings and action planning, • Wellbeing and engagement check-ins All visits, findings and follow-up actions must be recorded in the appropriate company systems. Skills, Knowledge and Experience • Proven experience in a multi-site quick service restaurant and delivery management role., • Extensive knowledge and experience of third party delivery platforms., • Strong understanding of store operations, people management and performance improvement., • Experience managing KPIs, labour, costs and operational compliance., • Ability to lead, coach and influence managers and teams effectively., • Strong organisational skills with the ability to prioritise and manage multiple stores and issues at pace., • Commercially aware, with the ability to identify risks, inefficiencies and growth opportunities., • Confident using systems, reports and data to support decision-making., • Resilient, hands-on and solution-focused, with a willingness to support stores directly when required., • Strong communication skills and the ability to work cross-functionally with Head Office departments. Key Behaviours • Leads by example, • Holds high standards and drives accountability, • Acts with urgency and ownership, • Builds strong relationships with teams and stakeholders, • Supports change positively and drives continuous improvement, • Maintains professionalism, fairness and consistency General This job description sets out the main duties of the role and is not an exhaustive list. The postholder may be required to undertake other duties reasonably consistent with the level and nature of the position.