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Details Salary: DOB Hours per week: 42.5 (M – F 0830 – 1800 *an hour unpaid break inclusive) Location: The role is ideally office-based, with flexibility open to discussion. Expected Start date: ASAP Reports To: Managing Director Main Purpose & Scope of the Job Our company has been the pioneer for Korean food throughout the UK, with key accounts throughout the leading multiple Grocery supermarkets, since 2007. We take huge pride in our achievements, having driven Korean food into people’s kitchens, not only through simple trading, but by being the experts of Korean food. We are looking for a Commercial Manager, who is as passionate as we are, creative and ambitious, and will drive revenue growth with our key Grocery partners, as greater opportunities have arisen. The Commercial Manager would ne hands-on, and need to adapt to a family-run company that has a deep-rooted Korean and Asian culture embedded within the company. You will report directly to the Directors of the company. Objectives and Key Responsibilities · Key Account Controller, leading the expansion of our listings and driving new listings into our existing key customers. · Develop the existing relationships, both with customers and brand owners. · Develop the existing Commercial Development Manager, setting clear objectives, targets, and goals, and assist with the pipeline of development accounts. · Develop the Executive who will handle much of the day to day communication, reporting, and supply chain. · Develop the annual JBP’s, both with customers and brand owners, whilst also undertaking the main account handling for each customer. · Understand and build strong relationships with different departments within the organisation. · Ensure discipline within forecasting, promotional planning, and financial management of the accounts. Skills and Qualifications · Approximately 10 years or more, of relevant experience, leading the large multiple Grocery accounts. · Proven ability to drive strategic relationships with senior counterparts on the retailer side. · Ability to deliver direct reports and work within a team who will assist the reporting. · Management and leadership experience within a management role. · Immense organisational skills required to deal with multiple customers, and ability to prioritise. · Cultural understanding and sensitivity, with ability to adapt to existing company culture, which is immensely fast-paced. · Excellent analytical and problem-solving skills · Ability to work on their own without supervision · Clear, confident, and concise communication abilities Recruitment Agencies Please note that we are NOT accepting applications from recruitment agencies for this position. Agencies are rejected to contact us regarding this role. Benefits Key benefits but not limited to, include: · Paid day off on your birthday · Yearly bonus · Free onsite parking · Holiday starting at 28 days plus a personal day rising to 29 days after 5 years (Bank holidays inclusive); · Pension scheme 3% contributed by the company · Annual pay review · 5% discount from Company’s retail stores Seoul Plaza and Cash and Carry ***IMPORTANT: Please ensure you attach your CV with your application. Interviews for suitable candidates will be conducted while the job advertisement is active. Please note that the posting may close earlier than the specified deadline, depending on recruitment progress. Please note: Due to the high volume of applications, if you do not hear from us within 2 weeks of submitting your application, please assume that your application has not been successful on this occasion. If you have any specific questions, please submit your CV

We are a fast-growing, creatively driven hospitality group with venues in London, Abu Dhabi and international expansion projects underway in Monaco, Abu Dhabi, and beyond. Rooted in our family-run origins, we value long-term commitment, collaboration, and vision. We're seeking an experienced yet hands-on Finance Manager to take ownership of the group's financial operations, help shape strategic decision-making, and grow into a future CFO role as the business continues to expand. This position is ideal for someone who thrives in an entrepreneurial environment, is eager to build systems and structures from within, and is motivated by purpose and growth rather than hierarchy. Key Responsibilities 1. Financial Management \& Oversight • Oversee day-to-day financial operations across all venues and entities within the group. , • Manage cash flow, forecasting, and group liquidity planning. , • Oversee accounts payable/receivable, payroll accuracy, and VAT submissions. , • Supervise management accounts and ensure monthly reporting is timely, accurate, and actionable. , • Consolidate and analyse financial performance across UK and international projects. 2. Strategic Planning \& Growth Support  • Support leadership in financial planning for new openings, refurbs, and international expansions (e.g., project budgets, funding timelines, ROI tracking). , • Build and manage business models, forecasts, and sensitivity analyses for new ventures. , • Partner with the Managing Director on long-term growth strategies and capital allocation. , • Identify efficiencies and cost-saving opportunities without compromising creative or operational integrity. , • Big picture financial planning for trajectory of the group. 3. Project \& Investment Oversight  • Track project spend versus budget and ensure accurate cashflow planning for fit-outs and openings. , • Liaise with contractors, suppliers, and landlords regarding financial matters, payments, and funding schedules. , • Support negotiations for lease contributions, rent-free periods, and financial agreements with partners or landlords. , • Maintain and evolve project tracking tools (spreadsheets, dashboards, cost trackers). 4. Systems, Processes \& Reporting • Review and improve accounting systems and internal controls as the group scales. , • Implement clear financial reporting structures between venue teams, central finance, and leadership. , • Ensure all statutory and compliance obligations (HMRC, Companies House, etc.) are met. , • Support the digital transformation of the finance function, from automation to cloud-based reporting / AI developments. 5. Leadership \& Team Development • Work closely with venue GMs, operations, and HR to embed financial awareness across teams. , • Cost control optimisation. , • Champion a culture of accountability and transparency around budgets and costs. 6. International Expansion \& Cross-Border Finance  • Assist with financial structuring, banking, and tax planning for international projects. , • Support cross-currency forecasting and consolidated reporting for UK and overseas entities. , • Liaise with external advisors (auditors, lawyers, tax specialists) to ensure group compliance and optimisation. The Ideal Candidate  • Experienced Finance Manager, Controller, or Senior Accountant ready for their next step. , • Confident working directly with founders and senior leadership. , • Entrepreneurial mindset: solutions-driven, proactive, and emotionally intelligent. , • Excited by the idea of growing with the business into a CFO-level position over time. , • Passionate about hospitality, creativity, and the intersection between business and brand. What We Offer • The opportunity to grow into a senior leadership role as the group expands internationally. , • A collaborative, creative, and family-driven culture that values purpose and integrity. , • Exposure to unique projects in London, Monaco, and Abu Dhabi. , • Competitive salary (commensurate with experience) with performance-based growth potential. , • Hybrid working structure and direct input in shaping the company's financial future. If this sounds of interest to you, please apply. Come grow with us at Pachamama Group! This is your chance to be a part of something extremely exciting!

Yiewsley Food Centre is a well-established retail business serving the local community with a wide range of high-quality fresh fruits, groceries, and halal meat products. With a growing and diverse customer base, we are entering an exciting phase of expansion and are looking to strengthen our management team to support continued growth and market development. We are seeking an experienced and motivated Business Development Manager to drive growth, expand market reach, and identify new commercial opportunities for Yiewsley Food Centre. The successful candidate will play a key role in shaping business strategy, improving sales performance, and supporting long-term expansion plans, including new products, partnerships, and potential new outlets. Key Responsibilities • Identify and develop new business opportunities to increase revenue and market presence, • Create and implement effective business development and sales strategies, • Analyse market trends, customer demand, and competitor activity, • Build and maintain strong relationships with suppliers, partners, and key stakeholders, • Support the development of new product lines and services, including culturally relevant offerings, • Work closely with senior management to support growth plans and operational improvements, • Prepare business reports, forecasts, and performance updates, • Proven experience in a Business Development, Sales, or Commercial Management role, • Strong understanding of retail or food-related sectors (desirable), • Excellent communication, negotiation, and relationship-building skills, • Strategic thinker with strong analytical and problem-solving abilities, • Ability to work independently and manage multiple priorities, • Proficient in Microsoft Office and basic business reporting tools, • Knowledge of UK retail compliance and market regulations is an advantage What We Offer • Competitive salary (£35,000 – £40,000 DOE), • Stable full-time role with long-term growth potential, • Opportunity to play a key role in a growing community-focused business, • Supportive and inclusive working environment How to Apply Please send your CV and a brief cover letter outlining your suitability for the role.

About the Company Timber Mate Carpentry Ltd is an established and growing carpentry and construction business delivering bespoke carpentry, joinery, and building services to residential and commercial clients across the UK. As the business continues to expand, there is a requirement for a senior marketing and commercial role to lead revenue growth, brand development, and client acquisition. Role Overview The Marketing and Commercial Manager will be responsible for developing and leading the company’s marketing and commercial strategy. This role will have overall responsibility for brand positioning, client acquisition, pricing strategy, and revenue growth, working closely with senior management to support the company’s long-term business objectives. Key Responsibilities 1. Develop and implement the company’s overall marketing and commercial strategy in line with business growth objectives., 2. Lead revenue generation initiatives, including client acquisition, pricing strategies, and market positioning., 3. Manage and control marketing budgets, ensuring effective allocation of resources and value for money., 4. Oversee digital marketing activity, including the company website, social media platforms, and online advertising., 5. Analyse market trends, competitor activity, and customer behaviour to identify new commercial opportunities., 6. Prepare commercial forecasts, performance reports, and recommendations for senior management., 7. Ensure consistent brand messaging across all marketing and promotional materials., 8. Manage and liaise with external marketing agencies, designers, and suppliers as required., 9. Support the development of long-term client relationships and repeat business. Person Specification Essential Requirements: 1. Proven experience in a senior marketing or commercial management role., 2. Strong understanding of marketing strategy, business development, and revenue growth., 3. Experience managing budgets, forecasts, and commercial performance., 4. Excellent communication, negotiation, and stakeholder management skills., 5. Ability to make strategic decisions and work independently at a senior level. Desirable Requirements: 1. Experience within the construction, carpentry, or building services sector., 2. Relevant qualification in Marketing, Business Management, or a related field. What We Offer 1. Competitive salary of £39,000–£40,000 per annum., 2. Full-time, permanent employment., 3. Senior-level role with responsibility for shaping the company’s commercial direction., 4. Opportunity to contribute directly to the growth and success of the business. How to Apply Interested candidates should submit their CV and a brief covering statement outlining their suitability for the role.

Job Summary We are seeking a detail-oriented and experienced Accountant to join our financial team. The successful candidate will be responsible for managing financial records, preparing reports, and ensuring compliance with relevant regulations. This role offers an excellent opportunity to utilise your expertise in various accounting software and financial management practices within a dynamic organisation. The ideal applicant will possess strong analytical skills, proficiency in accounting tools such as QuickBooks, Sage, Xero, and PeopleSoft, and a commitment to accuracy and confidentiality. Responsibilities Prepare and maintain accurate financial statements and reports using accounting software including QuickBooks, Xero, Sage, and PeopleSoft Manage accounts payable and receivable processes efficiently Reconcile bank statements and ensure the integrity of financial data Assist with budgeting, forecasting, and financial planning activities Support month-end and year-end closing procedures Ensure compliance with statutory requirements and internal policies Provide mentorship to junior team members and support training initiatives in financial management practices Collaborate with external auditors during audits and provide necessary documentation Monitor cash flow and assist in financial risk assessments Maintain organised records of all financial transactions for audit purposes Qualifications Proven experience as an Accountant or in a similar role within the financial services sector Proficiency with accounting software such as QuickBooks, Sage, Xero, PeopleSoft, or equivalent systems Strong understanding of financial management principles and accounting standards Excellent organisational skills with attention to detail Ability to analyse complex financial data accurately Experience in mentoring or supporting team members is desirable Relevant professional qualifications (e.g., ACCA, CIMA) are preferred but not essential Strong communication skills and the ability to work independently as well as part of a team

Business Development Executive Position: Business Development Executive Job Type: Full-Time, Permanent Salary: £42000 – £42500 (based on experience) + bonus scheme Job Description: SWIFT-PAYUK LIMITED is seeking a highly motivated and experienced Business Development Executive to join our dynamic team in Wembley. In this role, you will play a key part in identifying new business opportunities, nurturing client relationships, and driving growth across our core service areas — business consultancy, payment processing, and digital solutions. Key Responsibilities: Develop and execute strategies to acquire new clients and grow existing accounts Deliver tailored consultancy solutions to entrepreneurs and small businesses Promote our services including business registration, bank setup, website design, and card payment solutions Conduct market research to identify new trends and opportunities Prepare and deliver compelling proposals and presentations Manage the full business development cycle from lead generation to closing deals Collaborate with marketing and technical teams to align goals and execution Maintain accurate sales records, forecasts, and performance reports Requirements: Bachelor’s degree or equivalent experience 3+ years in business development, consultancy, or B2B sales Strong communication, negotiation, and interpersonal skills Solid understanding of digital platforms, CRM systems, and marketing tools Self-driven, organized, and results-oriented

General Manager – Italian Restaurant (Fresh Pasta Concept) 🇮🇹🍝 We are a young and ambitious Italian restaurant group, specialised in fresh pasta fatta in casa. We launched our first restaurant two and a half years ago, and after building strong foundations, we are now looking for an experienced General Manager to help us grow the business and expand the concept. This role is for someone who truly understands Italian cuisine, culture, and hospitality — not just the food, but la mentalità. The Role As General Manager, you will be responsabile dell’intera attività — front of house, kitchen, people, standards, and financial performance. You will: • Lead the whole house (FOH & BOH), • Maintain and develop exceptional service standards, • Train, mentor, and inspire the team, • Oversee hygiene, cleaning & compliance, • Work closely with ownership on growth and expansion strategy This is a hands-on leadership role, not a desk-based position. Key Requirements We are looking for a candidate with strong senior-level experience and deep operational knowledge: • ✅ Minimum 5 years in senior management, • ✅ At least 3 years in a similar Italian restaurant environment, • ✅ Extensive knowledge of Italian cuisine & cultura italiana, • ✅ Excellent command of English (Italian strongly preferred), • ✅ Strong knowledge of Word, Excel, EPOS systems, • ✅ Confident with reservation platforms, • ✅ Very strong financial acumen, • Budgeting, • Forecasting, • P&L management, • ✅ Qualified in HACCP & Health & Safety, • ✅ Personal Liquor Licence, • ✅ Proven ability to train staff to a very high standard of service, • Who You Are, • A leader, not just a manager, • Hands-on, visible on the floor and engaged with the kitchen, • Entrepreneurial, with a growth mindset, • Passionate about autentica ospitalità italiana, • Excited by the idea of helping scale a successful concept, • What We Offer, • 🔹 Ad hoc contract package for the right candidate, • 🔹 A key role in shaping the future of the company, • 🔹 Opportunity to grow with a business aiming to expand the concept, • If you feel questa posizione è fatta per te, and you want to be part of a company moving from one strong restaurant to the next stage of growth, we’d love to hear from you.

Position Details Job Title: Business Development Executive SOC Code: 3554 Employment Type: Full-time, Permanent Working Hours: 37.5 hours per week Salary: £41,700 – £43,000 per annum Office Location: London Position Overview The Business Development Executive will play a central role in driving Seashell Beauty Ltd’s commercial growth, market expansion, and strategic partnerships. The role focuses on identifying new business opportunities, developing sales channels, and expanding both B2C and B2B revenue streams, with particular emphasis on nail boxes, press-on nails, and salon resale programmes. The Business Development Executive will be responsible for building relationships with nail salons, beauty professionals, and commercial partners, supporting the launch of new sales platforms, and contributing to revenue growth through structured business development initiatives. This role is essential in strengthening Seashell’s market position, increasing product adoption, and supporting long-term commercial sustainability. Key Responsibilities Business Development & Sales Growth • Identify, develop, and pursue new business opportunities to expand sales of nail boxes, press-on nails, and related beauty products across the UK market., • Support the development of new revenue streams, including salon resale programmes, B2B partnerships, and social commerce channels., • Assist in setting commercial objectives, sales targets, and growth strategies in line with company expansion plans., • Track sales performance and prepare reports to support forecasting and strategic decision-making. Salon Partnerships & B2B Expansion • Build and manage relationships with nail salons, beauty professionals, and industry partners., • Promote Seashell’s press-on nail sets and curated nail boxes as retail products for salon resale., • Prepare commercial proposals, partnership materials, and pricing structures for salon collaborations., • Support pilot programmes, ambassador initiatives, and affiliate partnerships with salons and beauty influencers. Digital & Platform-Based Business Development • Support the expansion of sales activity across digital and social commerce platforms, including Facebook, TikTok, Pinterest, and future TikTok Shop operations., • Collaborate with internal teams to ensure product positioning and promotional strategies support revenue growth objectives., • Monitor platform performance and customer engagement to identify opportunities for increased conversion and sales. Market Research & Commercial Analysis • Conduct market and competitor research relating to press-on nails, nail boxes, salon retail models, and beauty e-commerce trends., • Identify emerging market opportunities, customer needs, and partnership prospects., • Provide commercial insights and recommendations to support product development, pricing, and market entry strategies. Client Relationship Management & Retention • Support the management of B2B and key customer relationships to ensure ongoing engagement and repeat business., • Assist in the implementation of customer retention initiatives, loyalty schemes, and follow-up strategies., • Maintain accurate client and partner records in compliance with GDPR requirements. Internal Collaboration & Commercial Support • Work closely with marketing, operations, and fulfilment teams to support product launches and sales initiatives., • Coordinate sales materials, presentations, and commercial documentation., • Ensure consistent brand representation and professional communication across all business development activities. Skills, Qualifications & Experience • Proven experience in business development, sales, or commercial growth roles., • Strong communication, negotiation, and relationship management skills., • Ability to identify opportunities, develop partnerships, and support revenue growth., • Analytical skills with the ability to interpret sales data and market trends., • Experience within the beauty, cosmetics, fashion, or retail sectors is highly desirable., • Strong organisational skills, time management, and ability to manage multiple initiatives simultaneously., • Professional, proactive, and commercially focused approach to work., • Ability to work independently while collaborating effectively with internal teams. Salary & Benefits • Competitive salary of £41,700 – £43,000 per annum, • 28 days’ paid annual leave inclusive of bank holidays, • Performance-based incentives linked to business growth, • Opportunities for career progression within a growing and ambitious beauty brand, • Supportive and collaborative working environment

Job Description - The Business Development Manager is responsible for driving the strategic growth of Noorani Travel Ltd by identifying new business opportunities, expanding the client base, and strengthening long-term commercial relationships. - The role requires advanced planning, coordination, and delivery skills to ensure business objectives are achieved while maintaining Noorani Travel Ltd’s superior standards of service delivery and commitment to customer satisfaction. - Develop and implement structured business development strategies aligned with company growth objectives. - Identify and evaluate new markets, customer segments, and service opportunities within the travel sector. - Apply project management principles to plan, monitor, and deliver business growth initiatives within agreed timelines and budgets. - Build, manage, and maintain strong relationships with individual and corporate clients across the UK. - Act as a key point of contact for high-value clients, ensuring service commitments are delivered accurately and professionally. - Negotiate commercial terms and service arrangements in line with company policies and customer needs. - Generate and convert new business leads through referrals, networking, and targeted outreach. - Monitor sales performance, prepare forecasts, and contribute to revenue planning. - Support the development of long-term client relationships to ensure repeat business and referrals. - Work closely with travel agents and operational teams to ensure client requirements are clearly communicated and delivered. - Coordinate multiple projects simultaneously, ensuring efficient resource allocation and service quality. - Support internal process improvements to enhance service delivery and operational efficiency. - Ensure all business development activities comply with relevant UK travel regulations and internal procedures. - Maintain accurate records of client engagements, agreements, and business development activities. - Represent Noorani Travel Ltd professionally at meetings, industry events, and networking functions.

What will I do?… Creating tell-your-mates experiences that makes guests want to keep coming back Welcome guests, direct them to their tables, and ensure a clean and inviting space. Present menus, answer questions about dishes and beverages, and accurately record orders. Deliver food and beverages promptly and efficiently, ensuring proper presentation and temperature. Refill drinks, clear used plates, and maintain a clean and organised dining area. Process payments, whether by credit card or room charging. Being empowered to use your initiative when dealing with handle customer complaints or issues with a positive attitude and seek to resolve them. Ensure tables are set up appropriately, and the dining area is clean and tidy. Relay orders accurately, address any issues with preparation, and coordinate service Actively looking for opportunities to grow revenue. Identifying upselling opportunities Teamwork. Understand and embody the edyn values Constructively challenge, question, seek to improve, evolve and be human Contribute to a strong community spirit Be objective, fair, ethical, and consistent What you’ll need. Experience. Previous experience in a customer-facing role (Food and Beverage preferred) Confidence using IT systems and software (including Microsoft Office) Skills. Customer Service: Friendly, attentive, and able to handle a wide range of customer interactions. Natural influencing skills with a knack for managing expectations Communication: Excellent verbal and non-verbal communication skills. Knowledge of Food and Beverages: Familiarity with menu items, drink options, and potential allergies or dietary restrictions. Attention to Detail: Accurate order taking, ensuring correct presentation, and maintaining a clean dining area. Multitasking: Ability to handle multiple tasks simultaneously while maintaining efficiency. Problem-Solving: Able to address customer issues or resolve unexpected situations. Teamwork: Collaborate effectively with other servers, kitchen staff, and bar staff. Strong financial acumen, with experience in budgeting, forecasting, and cost control. Values. Courage to question, evolve and be human Curiosity to seek out innovation, change and creativity Confidence to challenge convention and look for better ways to do and be Accountability and the desire to empower those around you Freedom to be yourself at work, just as much as at play When and where. You’ll work 40 hours per week We are opening several coffee shops across London in our Locke properties over the coming months. You will be based primarily at one location however you might also work at other Locke location.

WE ARE HIRING Sales Accounts & Business Development Manager Kelmscott Properties Limited is seeking a motivated and results-driven Sales Accounts and Business Development Manager to join our expanding team. The ideal candidate will be responsible for driving sales growth, managing client accounts and developing long-term business opportunities across the property and business services sector. Key Responsibilities: Sales & Business Development Identify new business opportunities, generate leads, and convert prospects into clients. Develop and implement sales strategies to achieve company growth targets. Conduct market research to identify trends, competitors, and new business sectors. Prepare and deliver professional sales presentations and proposals. Account Management • Build and maintain strong relationships with new and existing clients., • Act as the main point of contact for client inquiries and service support., • Ensure client satisfaction by understanding their needs and offering tailored solutions., • Conduct regular account reviews and maintain accurate client records. Performance & Reporting • Manage a sales pipeline and track progress using CRM or internal systems., • Achieve monthly and quarterly sales and business development targets., • Prepare reports on sales performance, forecasts, and upcoming opportunities., • Collaborate with management to refine and improve sales strategies. Team & Collaboration • Work closely with internal teams to ensure services are delivered effectively., • Support marketing campaigns and promotional activities., • Represent the company at events, property exhibitions, trade shows, and networking opportunities. Skills & Qualifications: • Proven experience in sales, business development, or account management., • Excellent negotiation, communication, and presentation skills., • Strong ability to build relationships and manage multiple clients at once., • Experience with sales tracking tools is preferred., • Knowledge of property, real estate, or business services is a strong advantage. Benefits & Compensation: • Competitive salary, • Career progression opportunities, • Flexible working arrangements, • Professional development and training support How to Apply: Interested candidates can send their CV to with the subject Application , Sales Accounts & Business Development Manager.

🌟 We’re Hiring! Join Our Team at M&N Education 🌟 📍 London, United Kingdom 💼 Full-Time 🔍 Position: Management Consultant and Business Analyst • Location: London, United Kingdom, • Department: Business Management, • Employment Type: Full-Time, • Salary: Negotiable (Based on experience), • Sponsorship Available Role Overview The Management Consultant and Business Analyst will provide strategic, analytical, and advisory support to senior management to drive business growth, operational efficiency, and regulatory compliance within the education consultancy sector. The role focuses on business analysis, performance optimisation, market expansion strategy, and data-driven decision-making, in accordance with UK regulatory and ethical standards. 💡 What You’ll Do: • Advise senior management on business expansion strategies, including new markets, partnerships with universities, colleges, and training providers., • Develop strategic plans to improve student recruitment pipelines, conversion rates, and service delivery efficiency., • Creating in-depth reports and presentations on a business’s processes and suggest solutions to business challenges., • Reviews and recommend improvements in admissions support, visa guidance workflows and client management systems., • Support in policy development, risk management, and compliance planning related to education consultancy operations., • Design and manage business analytics frameworks to track KPIs such as student enquiries, application success rates, offer-to-enrolment ratios, and partner performance., • Assessing the current market landscape and evaluate the potential new market opportunities for the business., • Collect data from CRM systems, marketing platforms, and internal databases to analyse the company’s month to month growth also to provide forecasts and expectations., • Produce advanced analytical reports, dashboards, and forecasts to support strategic decisions., • Evaluate the financial and operational impact of marketing campaigns and recruitment strategies., • Maintain a fruitful relationship with institutional partners such as Universities, Colleges, Training providers to keep the contract secured, • Maintain relationship with current B2B partners in order to increase the application volume, also develop new B2B partners onboarding, • Developing new ideas to increase direct recruitment by using Digital platform such as Meta and Google Ad, • Keep the company up to date with in the educational regulations institutional policies and ethical practice., • Plan and represent the company in Institutional Fair, Webinar, Event and Open days, • Implement a smooth admission process within a chain of communication to maximize the conversion.