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Social Media Manager Location: Hertfordshire Reports to: Marketing Manager Salary: £38,500 – £47,500 The Mission Our client is looking for a Social Media Manager who lives and breathes internet culture. Someone who can jump on a trend before it peaks, turn an idea into content at speed, and build communities people genuinely want to be part of. This role is perfect for someone equally comfortable behind the camera, in the edit suite, or front and centre on screen. You’ll lead the charge across TikTok, Instagram, Reddit, and YouTube, creating content that feels native to each platform while driving real audience growth and engagement. From reactive short form moments to long form storytelling and YouTube monetisation strategy, you’ll play a huge role in shaping how our client shows up online. You’ll be their social native. A creative thinker, trend spotter, content producer, strategist, and community builder all rolled into one. What You’ll Be Doing Content & Creative • Lead the social strategy across TikTok, Instagram, Reddit, and YouTube while maintaining a strong presence across Facebook, X, Threads, and Pinterest. • Film, edit, produce, and publish engaging social first content with a creator mindset. • Confidently appear on camera and help bring the brand personality to life. • Build and execute a dedicated YouTube strategy across Shorts and long form content with a focus on audience growth and monetisation. • React quickly to trends, cultural moments, memes, and online conversations while keeping content fresh and relevant. Creator & Influencer Partnerships • Manage a varied roster of creators, influencers, and collaborators. • Source new talent, negotiate partnerships, and develop standout campaign briefs. • Oversee creator content from concept to feedback to final delivery. • Work closely with e commerce teams to align social content with shopping and affiliate opportunities. Community & Culture • Stay deeply connected to internet culture, emerging trends, and audience behaviour. • Lead community engagement across platforms, especially TikTok and Reddit, creating spaces people actually want to participate in. • Identify audience insights, feedback, and emerging conversations and feed them back into the wider marketing team. • Collaborate closely with brand, design, marketing, and e commerce teams to ensure content supports wider business goals. Growth & Innovation • Experiment with fresh formats, platform features, and audience growth tactics. • Use analytics and performance data to shape future content decisions. • Explore AI powered tools and workflows to speed up production and increase creative output. • Constantly look for ways to push content beyond the expected and stand out online. What You’ll Bring • Experience in social media, content creation, or video production, ideally within sport, gaming, entertainment, or lifestyle brands. • Advanced editing skills across Premiere Pro, After Effects, CapCut, or similar tools. • A strong understanding of what works in vertical video and why people stop scrolling. • Confidence both behind and in front of the camera. • Experience growing YouTube channels and building engaged online communities. • A genuine passion for digital storytelling, internet culture, and social first content. • The ability to move fast, think creatively, and keep up with the internet when it inevitably changes direction overnight. Why You’ll Love It This is an opportunity to shape the voice of a fast moving brand with a growing digital presence. You’ll have the freedom to experiment, create bold content, and build communities that genuinely care about what you make. If your camera roll is full of half edited ideas, your algorithm somehow predicts trends before they happen, and you instinctively think “we should film that” multiple times a day, you’ll probably fit right in. Thank you for your interest in this vacancy, advertised by SMT Recruitment (Smart10 Ltd), acting as an employment agency/business. Your application will be considered alongside others, and we will contact you within three working days if you are shortlisted. SMT Recruitment is a multi-award-winning specialist recruitment consultancy providing temporary, contract, and permanent recruitment solutions across selected business sectors. To stay up to date with our latest opportunities, please visit our website, like us on Facebook, and follow us on Instagram or LinkedIn. Please refer to SMT’s Privacy Policy for details on how we manage your data