Senior CRM Coordinator
21 days ago
Blackpool
Senior CRM Coordinator Salary: £30,000–£33,000 Location: Blackpool (hybrid – 3 days onsite) A well-established UK retail business is looking to hire a Senior CRM Coordinator to support and develop its CRM activity across email, SMS, and direct mail. This role is hands-on and suited to someone looking to take the next step in their CRM career, with responsibility for day-to-day execution as well as contributing to CRM strategy. You’ll work closely with CRM and marketing stakeholders, focusing particularly on lifecycle and automated campaigns. Key Responsibilities • Deliver and optimise CRM campaigns across email, SMS, and direct mail, • Support the build and ongoing optimisation of lifecycle and automated journeys, • Own CRM campaign planning and execution from brief to delivery, • Produce reporting and analysis to track performance and inform decisions, • Work closely with wider marketing and digital teams Experience Required • Minimum 2 years’ experience in a CRM or lifecycle marketing role, • Hands-on experience with CRM or ESP platforms (e.g. Bloomreach or similar), • Strong Excel skills and confidence working with campaign data, • Experience using analytics tools such as Google Analytics, • Background in retail, ecommerce, or multi-channel environments preferred Apply via the link if interested!